Promoting the Belgian Society of Association Executives

Promoting theBelgian Society of AssociationExecutives
Marc Mestdagh(12 July 2010)

I am
CEO of 2Mpact nv – BelgianAssociation Management Company (withemphasison the use of internet technologyfor more efficientcommunication)
Coordinator of Sectorlink.be – Communication Portal forBelgianProfessional and TradeAssociations
Investigator at TFOA.be – The Future of Associations in anInternet-enabled World [personal blog]
Captain at Zeppos – NewsletteronBelgianAssociation Management
Promotor of BSAE.be – Belgian Society of AssociationExecutives.

Everyassociationembracing the long term socialfutureneedsanawesome captain

Old school associations are
CLOSED and inward-looking
We have always done it that way!
Why change a winning horse?
We exist i.e. we are indispensable!
Professionals see the world through a lens created by other members of their profession (Shirky)

We live in
A brand NEW world, characterized by
Constantly growing complexity
Permanent change (internal/external)
Increasing number of stakeholders (including competition)
This leads to: protectionism, immobility and fear

The internet
Does not only change the TOOLS but also the RULES!
It’s easy to get organized
It’s easy to get things done
It’s easy to change things if necessary
Here comes everybody (Shirky)

Associations are
“Associations are the hiddenglue of our society and economy. Like the mortarthatholds the bricks of a building in place, associations go largelyunnoticed, yetthey do much to hold the entirestructuretogether. As such, associationscannotsettleforbeingonlygood, they must worktowardgreatness.”
(7 Measures of Success, What do RemarkableAssociations do thatothersdon’t, ASEA, 2006)

Futureassociationsshouldbe
OPEN and embracing the long term social future
Professional (transparant, adaptable, customer service oriented,…)
Social (community driven, participative, alliance building, hyperconnected,…)
Awesome (authoritative, thick content, datadriven, visionary, innovative, led by a ‘captain’,…)
>>>This is imperative for organizations to be sustainable and economicallyrelevant

Therefore we need
REMARKABLE associationexecutives
Well-educated, lifelonglearning
Flexible, creative, hyperconnected
Coordinator, communicator, capable leader
A professional, social, awesome ‘captain of associations’

These captains need
Professional SUPPORT onseveraldomains
SpecializedinformationaboutAssociation Management and suppliers (the market)
Tailormadeeducation and formation
Bettercontactswith public authorities (BE/EU) and press/media and otherstakeholders
Networkingeventswithcolleagues
Trendwatching and forecasting

In Belgium
ThisdidNOT existbeforeBSAE, compared to
ASAE (American Society of Assoc. Executives) and The Center (Educational programs)
ESAE (European Society of Assoc. Executives)
VPN (Verenigingsprofessionals Nederland) and AVM (Academie voor Verenigingsmanagement)
CEDAP (FrenchInstitutefor A.M.)

We therefore started with
The BELGIAN SOCIETY OF ASSOCIATION EXECUTIVES
BSAE provides support forBelgianassociationexecutivesthroughinformation exchange, continuingeducation and professional recognitionin order to enhance the professionalism of their associations which will lead to a better acknowledgement of the importance of professional and trade associations for society as a whole.

Ourmainobjective is to
Bring together, inform and educate association executives into professional ‘captains of associations’
Enhance the professionalism of the associations they work in
Emphasize the economic and social importance of professional and trade organizations

Bymeans of (amongstothers)
Networking(on and offline)
Website withknowledge center
Newsletter “Zeppos”
Workshops
Annualcongress
[Poweredbyor in collaborationwith BSAE)

Supportedby
AnAdvisoryCouncil
Luc Ardies (Unizo Sectorwerking), president
Werner Annaert (FEBEM-FEGE)
Ides Debruyne (Fonds Pascal Decroos)
Nico Moyaert (CIB Vlaanderen)
And facilitatedby 2Mpact (association management companyfromGhent)

And on the lookoutfor
Resources for quantitative data-collecting and qualitative research on the role of association executives and professional and trade associations in modern society
Cf. TFOA, The Future of Associations in an Internet-enabled World [www.tfoa.be]

Do you want to
Becomeanawesome captain of associations?
Becomea member of BSAE (it’s free)!
Check out http://www.bsae.be

Or contact me
Marc Mestdagh
+32 (9) 233 48 66
marc@2mpact.com
2Mpact nv
Kortrijksesteenweg 1007
B-9000 GENT (BELGIUM)

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Promoting the Belgian Society of Association Executives

by Marc Mestdagh on Aug 08, 2010

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