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Coca cola Presentaion
 

Coca cola Presentaion

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  • Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton.The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn  Biedenharn Candy Company
  • HISTORY OF BOTTLING1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses.
  • 1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.

Coca cola Presentaion Coca cola Presentaion Presentation Transcript

  • Coca Cola Presentation
  • Road Map • History • Some Interesting Facts About • Company Profile • Mission & Vision • Market Share • Marketing 4 Ps • Conclusion
  • 1886 1891 Coca Cola Coca Cola’s first BORN BOTTLING In a drug store occurred
  • 1899 1909 The first bottling 400 Coca-Cola plants AGREEMENT BOTTLING was done were operating
  • 1930 1960 The company started moving New GLOBALY BRANDS were Introduced
  • 1960 1996 Started Operations in All rights to PAKISTAN CCBPL
  • Some Interesting Facts About Coca Cola
  • Coca-Cola was made for the cure of headache and other illnesses
  • Sales for the first year were only $50
  • Only 9 servings of the soft drink were sold each day
  • Now number of coke bottles sold each day 1.8 billion
  • Coca-Cola is the most recognized word in the world after Okay
  • In 2012 162 Value B Enterprise In 2012 115 B Total GDP
  • Total number of Coca-Cola Products 3,500
  • Number of worldwide Coke employees 150,900
  • Company Profile Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 150,900
  • Mission • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference.
  • Vision • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Vision • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fastmoving organization.
  • Values • Focus on the Market • Work Smart • Act Like Owners • Be the Brand
  • Worldwide Share
  • Market Share in Pakistan Others, 5 % CocaCola, 30% Pepsi , 65%
  • Global Competitors • PepsiCo Inc. • Dr Pepper • Snapple Group, Inc. • Unilever, • Groupe Danone, • Kraft Foods Inc., • Nestlé S.A. and others.
  • Some Local Competitors Main Competitor • Pepsi Other Competitors • Gourmet • Pakola
  • Marketing Mix 4 Ps
  • Product Coca Cola has the big chain of Product line Over 3,500 Products
  • Price Earlier Coke used cost based pricing As competition started, now Coke has shifted to competitive pricing strategy VS
  • Place Target Market is Entire Planet
  • Segmentation Coke’s commercials basically based on young generations.
  • Promotion • Getting shelves at Eye Catching Position • Print media • Tv commercial • Billboards and holdings etc
  • Chronology of Slogans • 2001 life is good • 2003 Jo Chaho Hojae Coca-Cola enjoy • 2006 Thanda Matlab Coca-Cola • 2007 Kha Le Pee Le Jee Le ("eat drink live")
  • Other Promotion Activities Coca-Cola Concerts
  • Coke Ramzan Offer
  • Video Here