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  • 1. AMPLIFYING CREATIVE COMMUNITIES
    NEW YORK CITY
  • 2. Promoter(s)
    DESIS
    Lab
    The project Amplifying Creative Communitiesisfundedby The Rockefeller Cultural Innovation Grant 2009 and led by The New School’s Design for Social Innovation and SustainabilityLab (DESIS Lab). Project partners are the Lower East Side Ecology Center, GreenmapSystems and IDEO and issupportedby DESIS international network.
  • 3. 1.1 Context
    The Lower
    East Side neighborhood
    The LES is a neighborhood in the Southeastern
    of the NYC borough of Manhattan.
    It has traditionally been an immigrant, working class neighborhood, but it has undergone rapid gentrification in recent years.
  • 4. 1.1 Context
  • 5. 1.2 Main problem
    Main Problem
    How to retain the traditional (diverse and active) population in the LES?
    How to stimulate local job creation as a possible response to gentrification and generating a new (local) social economy?
  • 6. 1.3 Framework project: vision and goals
    Goals
    Stop the processofgentrification
    Amplyfing creative communitiesas a meantoretaintraditional people toleave the neighborhood
    Vision
    middle organizations can become amplifiers (or social innovation hubs) beyond their initial scope (e.g. environmental justice, etc)
  • 7. 1.4 Framework project: strategy
    Hypothesis: Can middle organizations become amplifiers (or social innovation hubs) beyond their initial scope (e.g. environmental justice, etc)?
  • 8. CC
    CC
    CC
    CC
    CC
    CC
    1.5 Framework project: structure
    Members of the DESIS Network : share expertise and experiences, collaboration opportunities
    Creative Communities (CC) will flourish
    Local partners in each neighborhood: permanent hubs for the development of new Creative Communities
    DESIS
    Network
    CC
    LOWER
    EAST SIDE
    ECOLOGY
    CENTER
    CC
    NYC
    Cases
    GREEN
    MAP
    DESIS
    Lab
    1st amplification
    CC
    DESIS Archive (Europe, China, Brazil, India, Africa…
    NON-PROFIT
    IN BROOKLYN
    /QUEENS
    Green Map: digital tool for mapping Creative Communities
    CC
    IDEO
    2nd amplification
    CC
    IDEO: co-design the design toolkit for each neighborhood
  • 9. 1.5.1 Framework project: action 1
    Parsons students will research
    18 cases
    Researching social innovation cases in the LES
    “snowball” research
  • 10. 1.5.2 Framework project: action 2
    Green Mapping
    Social Innovation Cases in the LES
    44+ community gardens in the Lower East Side
    Other social innovation areas: Youth empowerment, Housing, Food, Info sharing, Commodities exchange/sharing,
  • 11. 1.5.3 Framework project: action 3
    Design Toolkit:
    Resource base for the local community organization
  • 12. 1.5. Framework project: action 4
    Communicating
  • 13. CC
    CC
    CC
    CC
    CC
    CC
    1.6 Framework project: timeline
    Current framework progress
    Members of the DESIS Network : share expertise and experiences, collaboration opportunities
    Creative Communities (CC) will flourish
    Local partners in each neighborhood: permanent hubs for the development of new Creative Communities
    DESIS
    Network
    CC
    LOWER
    EAST SIDE
    ECOLOGY
    CENTER
    CC
    NYC
    Cases
    GREEN
    MAP
    DESIS
    Lab
    1st amplification
    CC
    DESIS Archive (Europe, China, Brazil, India, Africa…
    NON-PROFIT
    IN BROOKLYN
    /QUEENS
    Green Map: digital tool for mapping Creative Communities
    CC
    IDEO
    2nd amplification
    CC
    IDEO: co-design the design toolkit for each neighborhood
  • 14. 2. Local project: examples
    1.
    Green Oasis Garden
    2.
    Next step: The Lower East Side Girls Club
  • 15. 2.1 Framework project: Local project 1
    Started in 1981.Ex-marine lived next to abandoned lot. With a group of friends cleared the lot and began a garden.
    Based on two goals: to create a place to celebrate the arts, and to provide a healthy environment for neighborhood children.
    Green Oasis Garden
  • 16. 2.2 Local project 1: context and main problem
    Mainproblem
    There is no “typical user.” The user group has changed a lot over the years. With changing ethnicities in the area, community interaction with the garden has changed.
    Make visible the smaller organized activities and the non –organized activities.
    Context
    Located in LES aneighborhood in the Southeasternof the NYC boroughof Manhattan.
    Boundariesas source ofcontroversy
    Gentrification
  • 17. 2.3 Local project 1: vision and goals
    Goal
    Understand the community
    Fix the community beyond its hero
    Amplifying the community at the scale of the territory
    Vision
    Introduce the community in a amplification process that will lead to make it visible, indipendent, accessible and stable.
  • 18. 2.4 Local project 1: the strategy
    Hypothesis: Can LESEC become the amplifier (or social innovation hubs) beyonditsinitialscope (e.g. environmental justice, etc)?
  • 19. 2.4 Local projects: strategy
  • 20. 2.5 Next step
    The Girls Club has programs to build “ethical,” entrepreneurial and environmental awareness.
    The organization gives young girls and teens job training.
    The Lower East Side Girls Club
  • 21. THANK YOU!!!
    Francesca.rizzo@polimi.it
  • 22. 3. Design role
  • 23. 3.1 context analysis
  • 24. 3.2 Co-design tools and activities
    Exhibiting: a dialogue with local residents about local and international social innovations
    Interactive green map
    International cases
    Social innovation cases: Community gardens
    Design workshop
    Exhibiting: a dialogue with local residents about local and international social innovations
    Below the radar innovations: the heroes
  • 25. 3.2 Toolkit design
    five main areas with multiple activities and tools for different users and skills
    Tools For
    Tools for whom?
    Ordinary People
    Community Based Organizations (CBOs)
    Specially Trained Experts/ Network of Trained Experts
    Designers
    Design Schools/Students/Researchers (DESIS Network)

    How to balance the use of media and technology according to the potential user?
    • High-tech vs Low-tech?
    • 31. … vs …?
  • MODELLING
    INCUBATING
    Toolkit 5 Areas
    3. STARTING UP
    NETWORKING
    5a. SYNERGYZING
    SPREADING
    UNDERSTANDING
    2. COMMUNICATING
    1. OBSERVING
    BONDING
    ACTIVATING
    5b. MOBILIZING
    INVOLVING
    4. ENGAGING
  • 32. MODELLING
    INCUBATING
    Toolkit 5 Areas & Activities
    3. STARTING UP
    NETWORKING
    5a. SYNERGYZING
    SPREADING
    UNDERSTANDING
    2. COMMUNICATING
    1. OBSERVING
    BONDING
    ACTIVATING
    5b. MOBILIZING
    • Motivating
    • 44. Empowering
    INVOLVING
    4. ENGAGING
  • Toolkit:
    Resource base for the local community organization
  • 46. OBSERVING | Tools
    Locast
    Locast Civic Media is a mobile & web platform to engage citizenship in the process of collecting, reporting and disseminating news and information related to the urban environment.
  • 47. OBSERVING | Tools
    Diaries
    Self reporting observation activities aiming to capture the subjective experience of a person in a specific situation or in his/her everyday life, by using traditional diaries, notebooks and camera. User diaries is a design tool to gain insight into patterns of behavior.
  • 48. COMMUNICATING | Tools
    311 Online
    311 is New York City's online Web site and phone number for government information and non-emergency services.
  • 49. COMMUNICATING | Tools
    Not For Tourists
    Not For Tourists is a growing series of guides to major cities. Unlike traditional tourist guide books, NFT guides are designed for people who live in or commute to their subject cities.
  • 50. STARTING UP | Tools
    Instructables
    Web-based documentation platform where people share what they do and how they do it, and learn from and collaborate with others.
  • 51. STARTING UP | Tools
    Start-Up
    Packages
  • 52. STARTING UP | Tools
    Service blueprint
    A tool for simultaneously depicting the service process, the points of user contact, and the evidence of the service from the user’s point of view.
  • 53. SYNERGIZING | Tools
    Skillshare
    A temporary space for sharing practical skills and communal hands-on reciprocal learning experiences.
  • 54. MOBILIZING | Tools
    Door-to-Door
    A sales technique in which a salesperson walks from one door of a house to another trying to sell a product or service to the general public.
  • 55. ENGAGING | Tools
    Social Networks
    A network of trusted contacts