F rizzo 3june_2010

AMPLIFYING CREATIVE COMMUNITIES
NEW YORK CITY

Promoter(s)
DESIS
Lab
The project Amplifying Creative Communitiesisfundedby The Rockefeller Cultural Innovation Grant 2009 and led by The New School’s Design for Social Innovation and SustainabilityLab (DESIS Lab). Project partners are the Lower East Side Ecology Center, GreenmapSystems and IDEO and issupportedby DESIS international network.

1.1 Context
The Lower
East Side neighborhood
The LES is a neighborhood in the Southeastern
of the NYC borough of Manhattan.
It has traditionally been an immigrant, working class neighborhood, but it has undergone rapid gentrification in recent years.

1.1 Context

1.2 Main problem
Main Problem
How to retain the traditional (diverse and active) population in the LES?
How to stimulate local job creation as a possible response to gentrification and generating a new (local) social economy?

1.3 Framework project: vision and goals
Goals
Stop the processofgentrification
Amplyfing creative communitiesas a meantoretaintraditional people toleave the neighborhood
Vision
middle organizations can become amplifiers (or social innovation hubs) beyond their initial scope (e.g. environmental justice, etc)

1.4 Framework project: strategy
Hypothesis: Can middle organizations become amplifiers (or social innovation hubs) beyond their initial scope (e.g. environmental justice, etc)?

CC
CC
CC
CC
CC
CC
1.5 Framework project: structure
Members of the DESIS Network : share expertise and experiences, collaboration opportunities
Creative Communities (CC) will flourish
Local partners in each neighborhood: permanent hubs for the development of new Creative Communities
DESIS
Network
CC
LOWER
EAST SIDE
ECOLOGY
CENTER
CC
NYC
Cases
GREEN
MAP
DESIS
Lab
1st amplification
CC
DESIS Archive (Europe, China, Brazil, India, Africa…
NON-PROFIT
IN BROOKLYN
/QUEENS
Green Map: digital tool for mapping Creative Communities
CC
IDEO
2nd amplification
CC
IDEO: co-design the design toolkit for each neighborhood

1.5.1 Framework project: action 1
Parsons students will research
18 cases
Researching social innovation cases in the LES
“snowball” research

Green Mapping
Social Innovation Cases in the LES
44+ community gardens in the Lower East Side
Other social innovation areas: Youth empowerment, Housing, Food, Info sharing, Commodities exchange/sharing,

Design Toolkit:
Resource base for the local community organization

1.5. Framework project: action 4
Communicating

CC
CC
CC
CC
CC
CC
1.6 Framework project: timeline
Current framework progress
Members of the DESIS Network : share expertise and experiences, collaboration opportunities
Creative Communities (CC) will flourish
Local partners in each neighborhood: permanent hubs for the development of new Creative Communities
DESIS
Network
CC
LOWER
EAST SIDE
ECOLOGY
CENTER
CC
NYC
Cases
GREEN
MAP
DESIS
Lab
1st amplification
CC
DESIS Archive (Europe, China, Brazil, India, Africa…
NON-PROFIT
IN BROOKLYN
/QUEENS
Green Map: digital tool for mapping Creative Communities
CC
IDEO
2nd amplification
CC
IDEO: co-design the design toolkit for each neighborhood

2. Local project: examples
1.
Green Oasis Garden
2.
Next step: The Lower East Side Girls Club

2.1 Framework project: Local project 1
Started in 1981.Ex-marine lived next to abandoned lot. With a group of friends cleared the lot and began a garden.
Based on two goals: to create a place to celebrate the arts, and to provide a healthy environment for neighborhood children.
Green Oasis Garden

2.2 Local project 1: context and main problem
Mainproblem
There is no “typical user.” The user group has changed a lot over the years. With changing ethnicities in the area, community interaction with the garden has changed.
Make visible the smaller organized activities and the non –organized activities.
Context
Located in LES aneighborhood in the Southeasternof the NYC boroughof Manhattan.
Boundariesas source ofcontroversy
Gentrification

2.3 Local project 1: vision and goals
Goal
Understand the community
Fix the community beyond its hero
Amplifying the community at the scale of the territory
Vision
Introduce the community in a amplification process that will lead to make it visible, indipendent, accessible and stable.

2.4 Local project 1: the strategy
Hypothesis: Can LESEC become the amplifier (or social innovation hubs) beyonditsinitialscope (e.g. environmental justice, etc)?

2.4 Local projects: strategy

2.5 Next step
The Girls Club has programs to build “ethical,” entrepreneurial and environmental awareness.
The organization gives young girls and teens job training.
The Lower East Side Girls Club

THANK YOU!!!
Francesca.rizzo@polimi.it

3. Design role

3.1 context analysis

3.2 Co-design tools and activities
Exhibiting: a dialogue with local residents about local and international social innovations
Interactive green map
International cases
Social innovation cases: Community gardens
Design workshop
Exhibiting: a dialogue with local residents about local and international social innovations
Below the radar innovations: the heroes

3.2 Toolkit design
five main areas with multiple activities and tools for different users and skills
Tools For
Observing
Communicating
Starting Up
Engaging
Synergizing
Mobilizing
Tools for whom?
Ordinary People
Community Based Organizations (CBOs)
Specially Trained Experts/ Network of Trained Experts
Designers
Design Schools/Students/Researchers (DESIS Network)
…
How to balance the use of media and technology according to the potential user?
High-tech vs Low-tech?
… vs …?

MODELLING
INCUBATING
Toolkit 5 Areas
3. STARTING UP
NETWORKING
5a. SYNERGYZING
SPREADING
UNDERSTANDING
2. COMMUNICATING
1. OBSERVING
BONDING
ACTIVATING
5b. MOBILIZING
INVOLVING
4. ENGAGING

MODELLING
INCUBATING
Toolkit 5 Areas & Activities
3. STARTING UP
Designing
Replicating
Training
Coaching
Funding
NETWORKING
5a. SYNERGYZING
Sharing
Integrating
SPREADING
UNDERSTANDING
2. COMMUNICATING
1. OBSERVING
Finding
Assessing
Documenting
Archiving
Guiding
Wayfinding
Exhibiting
BONDING
ACTIVATING
5b. MOBILIZING
Motivating
Empowering
INVOLVING
4. ENGAGING
Training
Customizing

Toolkit:
Resource base for the local community organization

OBSERVING | Tools
Locast
Locast Civic Media is a mobile & web platform to engage citizenship in the process of collecting, reporting and disseminating news and information related to the urban environment.

OBSERVING | Tools
Diaries
Self reporting observation activities aiming to capture the subjective experience of a person in a specific situation or in his/her everyday life, by using traditional diaries, notebooks and camera. User diaries is a design tool to gain insight into patterns of behavior.

COMMUNICATING | Tools
311 Online
311 is New York City's online Web site and phone number for government information and non-emergency services.

COMMUNICATING | Tools
Not For Tourists
Not For Tourists is a growing series of guides to major cities. Unlike traditional tourist guide books, NFT guides are designed for people who live in or commute to their subject cities.

STARTING UP | Tools
Instructables
Web-based documentation platform where people share what they do and how they do it, and learn from and collaborate with others.

STARTING UP | Tools
Start-Up
Packages

STARTING UP | Tools
Service blueprint
A tool for simultaneously depicting the service process, the points of user contact, and the evidence of the service from the user’s point of view.

SYNERGIZING | Tools
Skillshare
A temporary space for sharing practical skills and communal hands-on reciprocal learning experiences.

MOBILIZING | Tools
Door-to-Door
A sales technique in which a salesperson walks from one door of a house to another trying to sell a product or service to the general public.

ENGAGING | Tools
Social Networks
A network of trusted contacts

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F rizzo 3june_2010

by 27eregion on Jun 21, 2010

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