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AMPLIFYING CREATIVE COMMUNITIES <br />NEW YORK CITY<br />
Promoter(s)<br />DESIS <br />Lab<br />The project Amplifying Creative Communitiesisfundedby The Rockefeller Cultural Innov...
1.1 Context<br />The Lower <br />East Side neighborhood<br />The LES is a neighborhood in the Southeastern <br />of the NY...
1.1 Context<br />
1.2 Main problem<br />Main Problem<br />How to retain the traditional (diverse and active) population in the LES? <br />Ho...
1.3 Framework project: vision and goals<br />Goals<br />Stop the processofgentrification<br />Amplyfing creative communiti...
1.4  Framework project: strategy<br />Hypothesis: Can middle organizations become amplifiers (or social innovation hubs) b...
CC<br />CC<br />CC<br />CC<br />CC<br />CC<br />1.5  Framework project: structure<br />Members of the DESIS Network : shar...
1.5.1  Framework project: action 1<br />Parsons students will research <br />18 cases<br />Researching social innovation c...
1.5.2 Framework project: action 2<br />Green Mapping<br />Social Innovation Cases in the LES<br />44+ community gardens in...
1.5.3 Framework project: action 3<br />Design Toolkit:<br />Resource base for the local community organization<br />
1.5. Framework project: action 4<br />Communicating<br />
CC<br />CC<br />CC<br />CC<br />CC<br />CC<br />1.6 Framework project: timeline<br />Current framework progress<br />Membe...
2. Local project: examples<br />1.<br />Green Oasis Garden <br />2.<br /> Next step: The Lower East Side  Girls Club<br />
2.1 Framework project: Local project 1<br />Started in 1981.Ex-marine lived next to abandoned lot. With a group of friends...
2.2 Local project 1: context and main problem<br />Mainproblem<br />There is no “typical user.” The user group has changed...
2.3 Local project 1: vision and goals<br />Goal<br />Understand the community<br />Fix the community beyond its hero<br />...
2.4 Local project 1: the strategy<br />Hypothesis: Can LESEC become the amplifier (or social innovation hubs) beyonditsini...
2.4 Local projects: strategy<br />
2.5 Next step<br />The Girls Club has programs to build “ethical,” entrepreneurial and environmental awareness. <br />The ...
THANK YOU!!!<br />Francesca.rizzo@polimi.it<br />
3. Design role<br />
3.1 context analysis<br />
3.2 Co-design tools and activities<br />Exhibiting: a dialogue with local residents about local and international social i...
3.2 Toolkit design<br />five main areas with multiple activities and tools for different users and skills<br />Tools For <...
Communicating
Starting Up
Engaging
Synergizing
Mobilizing</li></ul>Tools for whom?<br />Ordinary People<br />Community Based Organizations (CBOs)<br />Specially Trained ...
…  vs …?</li></li></ul><li>MODELLING<br />INCUBATING<br />Toolkit 5 Areas<br />3. STARTING UP<br />NETWORKING<br />5a. SYN...
MODELLING<br />INCUBATING<br />Toolkit 5 Areas & Activities<br />3. STARTING UP<br /><ul><li>Designing
Replicating
Training
Coaching
Funding</li></ul>NETWORKING<br />5a. SYNERGYZING<br /><ul><li>Sharing
Integrating</li></ul>SPREADING<br />UNDERSTANDING<br />2. COMMUNICATING<br />1. OBSERVING<br /><ul><li>Finding
Assessing
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  1. 1. AMPLIFYING CREATIVE COMMUNITIES <br />NEW YORK CITY<br />
  2. 2. Promoter(s)<br />DESIS <br />Lab<br />The project Amplifying Creative Communitiesisfundedby The Rockefeller Cultural Innovation Grant 2009 and led by The New School’s Design for Social Innovation and SustainabilityLab (DESIS Lab). Project partners are the Lower East Side Ecology Center, GreenmapSystems and IDEO and issupportedby DESIS international network.<br />
  3. 3. 1.1 Context<br />The Lower <br />East Side neighborhood<br />The LES is a neighborhood in the Southeastern <br />of the NYC borough of Manhattan.<br />It has traditionally been an immigrant, working class neighborhood, but it has undergone rapid gentrification in recent years. <br />
  4. 4. 1.1 Context<br />
  5. 5. 1.2 Main problem<br />Main Problem<br />How to retain the traditional (diverse and active) population in the LES? <br />How to stimulate local job creation as a possible response to gentrification and generating a new (local) social economy? <br />
  6. 6. 1.3 Framework project: vision and goals<br />Goals<br />Stop the processofgentrification<br />Amplyfing creative communitiesas a meantoretaintraditional people toleave the neighborhood <br />Vision<br />middle organizations can become amplifiers (or social innovation hubs) beyond their initial scope (e.g. environmental justice, etc)<br />
  7. 7. 1.4 Framework project: strategy<br />Hypothesis: Can middle organizations become amplifiers (or social innovation hubs) beyond their initial scope (e.g. environmental justice, etc)?<br />
  8. 8. CC<br />CC<br />CC<br />CC<br />CC<br />CC<br />1.5 Framework project: structure<br />Members of the DESIS Network : share expertise and experiences, collaboration opportunities<br />Creative Communities (CC) will flourish<br />Local partners in each neighborhood: permanent hubs for the development of new Creative Communities<br />DESIS<br />Network<br />CC<br />LOWER<br />EAST SIDE<br />ECOLOGY <br />CENTER<br />CC<br />NYC<br />Cases<br />GREEN <br />MAP<br />DESIS<br />Lab<br />1st amplification<br />CC<br />DESIS Archive (Europe, China, Brazil, India, Africa…<br />NON-PROFIT <br />IN BROOKLYN <br />/QUEENS<br />Green Map: digital tool for mapping Creative Communities<br />CC<br />IDEO<br />2nd amplification<br />CC<br />IDEO: co-design the design toolkit for each neighborhood<br />
  9. 9. 1.5.1 Framework project: action 1<br />Parsons students will research <br />18 cases<br />Researching social innovation cases in the LES<br />“snowball” research<br />
  10. 10. 1.5.2 Framework project: action 2<br />Green Mapping<br />Social Innovation Cases in the LES<br />44+ community gardens in the Lower East Side<br />Other social innovation areas: Youth empowerment, Housing, Food, Info sharing, Commodities exchange/sharing, <br />
  11. 11. 1.5.3 Framework project: action 3<br />Design Toolkit:<br />Resource base for the local community organization<br />
  12. 12. 1.5. Framework project: action 4<br />Communicating<br />
  13. 13. CC<br />CC<br />CC<br />CC<br />CC<br />CC<br />1.6 Framework project: timeline<br />Current framework progress<br />Members of the DESIS Network : share expertise and experiences, collaboration opportunities<br />Creative Communities (CC) will flourish<br />Local partners in each neighborhood: permanent hubs for the development of new Creative Communities<br />DESIS<br />Network<br />CC<br />LOWER<br />EAST SIDE<br />ECOLOGY <br />CENTER<br />CC<br />NYC<br />Cases<br />GREEN <br />MAP<br />DESIS<br />Lab<br />1st amplification<br />CC<br />DESIS Archive (Europe, China, Brazil, India, Africa…<br />NON-PROFIT <br />IN BROOKLYN <br />/QUEENS<br />Green Map: digital tool for mapping Creative Communities<br />CC<br />IDEO<br />2nd amplification<br />CC<br />IDEO: co-design the design toolkit for each neighborhood<br />
  14. 14. 2. Local project: examples<br />1.<br />Green Oasis Garden <br />2.<br /> Next step: The Lower East Side Girls Club<br />
  15. 15. 2.1 Framework project: Local project 1<br />Started in 1981.Ex-marine lived next to abandoned lot. With a group of friends cleared the lot and began a garden. <br />Based on two goals: to create a place to celebrate the arts, and to provide a healthy environment for neighborhood children. <br />Green Oasis Garden <br />
  16. 16. 2.2 Local project 1: context and main problem<br />Mainproblem<br />There is no “typical user.” The user group has changed a lot over the years. With changing ethnicities in the area, community interaction with the garden has changed. <br />Make visible the smaller organized activities and the non –organized activities. <br />Context<br />Located in LES aneighborhood in the Southeasternof the NYC boroughof Manhattan.<br />Boundariesas source ofcontroversy<br />Gentrification<br />
  17. 17. 2.3 Local project 1: vision and goals<br />Goal<br />Understand the community<br />Fix the community beyond its hero<br />Amplifying the community at the scale of the territory<br />Vision<br />Introduce the community in a amplification process that will lead to make it visible, indipendent, accessible and stable.<br />
  18. 18. 2.4 Local project 1: the strategy<br />Hypothesis: Can LESEC become the amplifier (or social innovation hubs) beyonditsinitialscope (e.g. environmental justice, etc)?<br />
  19. 19. 2.4 Local projects: strategy<br />
  20. 20. 2.5 Next step<br />The Girls Club has programs to build “ethical,” entrepreneurial and environmental awareness. <br />The organization gives young girls and teens job training.<br /> The Lower East Side Girls Club<br />
  21. 21. THANK YOU!!!<br />Francesca.rizzo@polimi.it<br />
  22. 22. 3. Design role<br />
  23. 23. 3.1 context analysis<br />
  24. 24. 3.2 Co-design tools and activities<br />Exhibiting: a dialogue with local residents about local and international social innovations<br />Interactive green map<br />International cases<br />Social innovation cases: Community gardens<br />Design workshop<br />Exhibiting: a dialogue with local residents about local and international social innovations<br />Below the radar innovations: the heroes<br />
  25. 25. 3.2 Toolkit design<br />five main areas with multiple activities and tools for different users and skills<br />Tools For <br /><ul><li>Observing
  26. 26. Communicating
  27. 27. Starting Up
  28. 28. Engaging
  29. 29. Synergizing
  30. 30. Mobilizing</li></ul>Tools for whom?<br />Ordinary People<br />Community Based Organizations (CBOs)<br />Specially Trained Experts/ Network of Trained Experts<br />Designers <br />Design Schools/Students/Researchers (DESIS Network)<br />…<br />How to balance the use of media and technology according to the potential user?<br /><ul><li>High-tech vs Low-tech?
  31. 31. … vs …?</li></li></ul><li>MODELLING<br />INCUBATING<br />Toolkit 5 Areas<br />3. STARTING UP<br />NETWORKING<br />5a. SYNERGYZING<br />SPREADING<br />UNDERSTANDING<br />2. COMMUNICATING<br />1. OBSERVING<br />BONDING<br />ACTIVATING<br />5b. MOBILIZING<br />INVOLVING<br />4. ENGAGING<br />
  32. 32. MODELLING<br />INCUBATING<br />Toolkit 5 Areas & Activities<br />3. STARTING UP<br /><ul><li>Designing
  33. 33. Replicating
  34. 34. Training
  35. 35. Coaching
  36. 36. Funding</li></ul>NETWORKING<br />5a. SYNERGYZING<br /><ul><li>Sharing
  37. 37. Integrating</li></ul>SPREADING<br />UNDERSTANDING<br />2. COMMUNICATING<br />1. OBSERVING<br /><ul><li>Finding
  38. 38. Assessing
  39. 39. Documenting
  40. 40. Archiving
  41. 41. Guiding
  42. 42. Wayfinding
  43. 43. Exhibiting</li></ul>BONDING<br />ACTIVATING<br />5b. MOBILIZING<br /><ul><li>Motivating
  44. 44. Empowering</li></ul>INVOLVING<br />4. ENGAGING<br /><ul><li>Training
  45. 45. Customizing</li></li></ul><li>Toolkit:<br />Resource base for the local community organization<br />
  46. 46. OBSERVING | Tools<br />Locast<br />Locast Civic Media is a mobile & web platform to engage citizenship in the process of collecting, reporting and disseminating news and information related to the urban environment. <br />
  47. 47. OBSERVING | Tools<br />Diaries<br />Self reporting observation activities aiming to capture the subjective experience of a person in a specific situation or in his/her everyday life, by using traditional diaries, notebooks and camera. User diaries is a design tool to gain insight into patterns of behavior.<br />
  48. 48. COMMUNICATING | Tools<br />311 Online<br />311 is New York City's online Web site and phone number for government information and non-emergency services.<br />
  49. 49. COMMUNICATING | Tools<br />Not For Tourists<br />Not For Tourists is a growing series of guides to major cities. Unlike traditional tourist guide books, NFT guides are designed for people who live in or commute to their subject cities.<br />
  50. 50. STARTING UP | Tools<br />Instructables<br />Web-based documentation platform where people share what they do and how they do it, and learn from and collaborate with others.<br />
  51. 51. STARTING UP | Tools<br />Start-Up <br />Packages<br />
  52. 52. STARTING UP | Tools<br />Service blueprint<br />A tool for simultaneously depicting the service process, the points of user contact, and the evidence of the service from the user’s point of view.<br />
  53. 53. SYNERGIZING | Tools<br />Skillshare<br />A temporary space for sharing practical skills and communal hands-on reciprocal learning experiences.<br />
  54. 54. MOBILIZING | Tools<br />Door-to-Door<br />A sales technique in which a salesperson walks from one door of a house to another trying to sell a product or service to the general public.<br />
  55. 55. ENGAGING | Tools<br />Social Networks<br />A network of trusted contacts<br />
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