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Strategic Social Management A Presentation by: SWANG COMMUNICATION AHMEDABAD Social Audit Monitoring & Evaluation Visual D...
Overview India is strongly committed to bringing about decentralized governance, and concrete steps have been taken for th...
Strategic Social Management (SSM) “ The management process, which integrates Social Auditing, Monitoring & Evaluation,  an...
THE  SSM  Paradigm Strategic Social Management (SSM) Social Auditing (SA) Monitoring  & Evaluation (M&E) Visual Documentat...
What is Social Auditing ? <ul><li>SA is a management tool and accountability mechanism which can enhance an organization’s...
What is M&E ? Monitoring -  a continuous process of collecting and analyzing information to compare how well a project, pr...
What is Visual Documentation? <ul><li>The most general definition of the visual documentation is a  screenshot  evaluation...
SSM- The Rationale <ul><li>Strategic Social Management creates an impact upon governance. It values the voice of stakehold...
TWO Crucial Issues Under SSM <ul><li>Ethical/Moral Responsibility </li></ul><ul><li>Corporate Social Responsibility </li><...
Ethics <ul><ul><li>Ethics are the moral principles and values that govern the actions and decisions of an individual or gr...
Corporate Social Responsibility (CSR) <ul><ul><li>The planned effort to contribute the communities, in particular the unde...
Three Major Social Responsibilities <ul><li>Profit Responsibility </li></ul><ul><li>Stakeholder Responsibility </li></ul><...
SSM- The Practice
The crux of Strategic Social Management
SSM- The Structure
Steps in conducting SSM <ul><li>Assemble organization and secure agreement and commitment. </li></ul><ul><li>Define and pr...
Reasons to conduct a SSM <ul><li>Know what is happening </li></ul><ul><li>Understand what people think and want </li></ul>...
Elements of SSM <ul><li>Multi-perspective </li></ul><ul><li>Comparative </li></ul><ul><li>Comprehensive </li></ul><ul><li>...
Focused Groups <ul><li>The poor  </li></ul><ul><li>The rural communities </li></ul><ul><li>The scheduled tribes </li></ul>...
SSM- The Essence <ul><li>Encouraging community participation </li></ul><ul><li>Training the communities on participatory p...
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Strategic Social Management

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  • Excellent.
    Just as human body is formed of different interdependent systems so is
    also an organization. A change in any one of these systems may affect
    all or some other systems to varying degrees. This ‘ripple effect’
    influences the effectiveness of the organization. To understand the
    interactions and the consequences between the various systems of the
    organization the managers should posses the ability to get a
    perspective view. Treating an organization as formed of different
    Systems is known as systems approach. Systems theory was first applied
    in the fields of science and engineering. It also has found wide
    acceptance in the practice of management
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  • Personal moral philosophies of moral idealism and utilitarianism reflect two different perspectives on one’s approach to ethical issues. They can also result in different responses to ethical concerns.
  • Transcript of "Strategic Social Management"

    1. 1. Strategic Social Management A Presentation by: SWANG COMMUNICATION AHMEDABAD Social Audit Monitoring & Evaluation Visual Documentation
    2. 2. Overview India is strongly committed to bringing about decentralized governance, and concrete steps have been taken for this. However, the challenge lies in making governance systems effective, accountable and transparent at the district level and below, to plan, implement and monitor service delivery. Inclusion, whether in the broader sense of actively involving citizens and factoring in their voices in the development processes - or more specifically, proactively reaching the disadvantaged or vulnerable groups - remains a challenge. Community empowerment for citizens to demand their entitlements, participate in the planning process and in social audits, evaluation and documentation have also been identified as priorities. To analyze and implement this precarious situation further, a new management technique is evolved, known as “Strategic Social Management”.
    3. 3. Strategic Social Management (SSM) “ The management process, which integrates Social Auditing, Monitoring & Evaluation, and Visual Documentation altogether chronologically.” SSM is a periodic observation activity by socially disadvantaged groups as local citizens who are project participants or target beneficiaries. It focuses on the neglected issues of social impacts systematically. It could also take the form of action intended to enhance participation, ensure inclusiveness, articulation of accountability, responsiveness and transparency by implementing agencies or local institutions, with a declared purpose of making an impact on their socio-economic status. It captures the ethical and corporate responsibilities to control the overall mission of crafting the strategic and tactical operations.
    4. 4. THE SSM Paradigm Strategic Social Management (SSM) Social Auditing (SA) Monitoring & Evaluation (M&E) Visual Documentation (VD)
    5. 5. What is Social Auditing ? <ul><li>SA is a management tool and accountability mechanism which can enhance an organization’s capacity to: </li></ul><ul><li>Evaluate their impact on stakeholders </li></ul><ul><li>Determine how well they are living up to the values they espouse. </li></ul><ul><li>Improve their strategic planning process by identifying potential problems before they come up; and </li></ul><ul><li>Increase their accountability to the groups they serve and depend on. </li></ul>
    6. 6. What is M&E ? Monitoring - a continuous process of collecting and analyzing information to compare how well a project, program, or policy is being implemented against expected results. Evaluation - assessment of a planned, ongoing, or completed intervention to determine its relevance, efficiency, effectiveness, impact, and sustainability.
    7. 7. What is Visual Documentation? <ul><li>The most general definition of the visual documentation is a screenshot evaluation of a person, organization, system, process, project or product. </li></ul><ul><li>It is performed to ascertain the validity and reliability of information, and also provide an assessment of a system's overall execution. </li></ul><ul><li>The goal of visual documentation is to express an illustrating opinion on the person/organization/system/process etc. under evaluation based on work done on a test basis. </li></ul><ul><li>The process only seeks to provide the reasonable quality assurance , so that the mistakes and errors can be rectified proactively. Hence, keeping and maintaining records on hand is the top most trait of visual documentation. </li></ul>
    8. 8. SSM- The Rationale <ul><li>Strategic Social Management creates an impact upon governance. It values the voice of stakeholders, including marginalized/poor groups whose voices are rarely heard. SSM is taken up for the purpose of enhancing local governance, particularly for strengthening accountability and transparency in local bodies. </li></ul><ul><li>SSM permits the stakeholders of an enterprise to be ethical and moral responsible firmly. </li></ul><ul><li>SSM permits the stakeholders in the enterprise affect its behavior. </li></ul><ul><li>SSM allows enterprise to report on its achievements based on verified evidence rather than on anecdote and unsubstantiated claims. </li></ul>
    9. 9. TWO Crucial Issues Under SSM <ul><li>Ethical/Moral Responsibility </li></ul><ul><li>Corporate Social Responsibility </li></ul>
    10. 10. Ethics <ul><ul><li>Ethics are the moral principles and values that govern the actions and decisions of an individual or group. They serve as guidelines on how to act rightly and justly when faced with moral dilemmas. </li></ul></ul>
    11. 11. Corporate Social Responsibility (CSR) <ul><ul><li>The planned effort to contribute the communities, in particular the underprivileged by an enterprise to develop the goodwill and mutual understanding amongst all the focused groups, target beneficiaries and the project participants. </li></ul></ul>
    12. 12. Three Major Social Responsibilities <ul><li>Profit Responsibility </li></ul><ul><li>Stakeholder Responsibility </li></ul><ul><li>Societal Responsibility </li></ul>
    13. 13. SSM- The Practice
    14. 14. The crux of Strategic Social Management
    15. 15. SSM- The Structure
    16. 16. Steps in conducting SSM <ul><li>Assemble organization and secure agreement and commitment. </li></ul><ul><li>Define and prioritize the organization’s objectives and establish the action it intends to perform to meet them. </li></ul><ul><li>Identify the organization’s “stakeholders” </li></ul><ul><li>Agree upon indicators, information, benchmarks and targets. </li></ul><ul><li>Data gathering & Reporting systems put in place. </li></ul><ul><li>Collating, analyzing and interpreting results </li></ul><ul><li>External verification process </li></ul><ul><li>Disclosure and act on results </li></ul>
    17. 17. Reasons to conduct a SSM <ul><li>Know what is happening </li></ul><ul><li>Understand what people think and want </li></ul><ul><li>Tell people what you are achieving </li></ul><ul><li>Strengthen loyalty / commitment </li></ul><ul><li>Enhance decision-making </li></ul><ul><li>Improve overall performance </li></ul>
    18. 18. Elements of SSM <ul><li>Multi-perspective </li></ul><ul><li>Comparative </li></ul><ul><li>Comprehensive </li></ul><ul><li>Regular </li></ul><ul><li>Verification </li></ul><ul><li>Disclosure </li></ul>
    19. 19. Focused Groups <ul><li>The poor </li></ul><ul><li>The rural communities </li></ul><ul><li>The scheduled tribes </li></ul><ul><li>People living in inaccessible areas </li></ul><ul><li>People with insufficient health facilities </li></ul><ul><li>People with disabilities </li></ul><ul><li>Disaster prone/ Conflict prone areas </li></ul><ul><li>Slum-dwellers </li></ul><ul><li>The underprivileged people, particularly women and children </li></ul>
    20. 20. SSM- The Essence <ul><li>Encouraging community participation </li></ul><ul><li>Training the communities on participatory planning and learning </li></ul><ul><li>Benefiting the disadvantaged groups </li></ul><ul><li>Promoting collective decision making and sharing responsibilities </li></ul><ul><li>Developing human resources and social capital </li></ul><ul><li>Scrutinizing the existing schemes and the local activities </li></ul><ul><li>Enabling continuous learning so that inspections can become increasingly effective and efficient. </li></ul>
    21. 21. Thank you!
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