Information Seeking Behaviour ModelsPresentation Transcript
Information Seeking Behaviour
Information seeking behaviour on the web. By Choo, Detlor & Turnbull (1998)
Lecturer: Dr L. King
Presented by: Patricia Khati (2548233)
Model was created by Choo, Detlor & Turnbull
Presented at the 1998 ASIS Annual meeting
Develops a new behavioural model of information seeking on the web
Model was tested in a preliminary way
During first phase of a study, of how managers and IT specialists use the web to seek information.
Choo et.al (1998) suggest that there are two conceptual models of Info seeking on the web
Two models are:
Information raging: refers to activities connected to assessing, searching and dealing with information sources, particularly in networked environments.
Informetrics: refers to the study of quantitative aspects of information.
Information seeking behaviour on the web model
Choo et.al. (1998) created a two- dimensional model of Info seeking behaviour on the web
Combined elements of Ellis’s info seeking behaviour model and Aguilar’s four modes of organizational scanning.
Ellis’s model: six generic moves of info seeking behaviour, i.e. starting, chaining, monitoring, extracting, browsing and differentiating.
New behavioural model for information seeking
Identifies four modes of information seeking on the web.
Undirected viewing: no direct need that is articulated, whether explicitly or formally. Tactics in this mode include viewing a wide range of sources, taking advantage of that which is easily accessible and involving sources which may not relate to your work at first. From Ellis’s moves, starting and chaining dominate this mode
In this mode the seeker views information on a selected topic. Viewer becomes to sensitive to information surrounding this topic. The moves anticipated are browsing, differentiating and monitoring
The active search of information, so that your understanding of the topic can be broadened and deepened. Moves anticipated are differentiating, extracting and monitoring
In this mode searching is planned, structured and deliberate. The searcher is prepared to invest time and effort on the searching. The search is called formal because it follows a method. The moves anticipated are extracting and monitoring.
The model was tested on a pilot study
To investigate information seeking behaviour of web users
Collected and analyzed data on how participants used and sought info from the web in their natural work settings.
Participants were managers and IT specialists
Questionnaires were given out and interviews were conducted with the participants to understand their info needs and preferences
Custom-developed tracker applications were installed on their work computers for two weeks, to monitor their use of the web.
Results found were compatible with the proposed model
They support behavioural model in terms of the modes of scanning and the moves anticipated with them.
Critiques & Conclusion
Two critiques of the model
Mckenzie cited in Choo et.al. (1998) states that in reality when searching on the web people don’t always follow the systematic process of the model.
Martzoukou (2005) suggests that although such models involves an informative insight into web searching, they don’t allow for an in-depth examination of the individual searcher.
Choo, C.W., Detlor, B., Turnbull, D. 1998. A behavioural model of information seeking on the web: Preliminary results of a study of how managers and IT specialists use the web . [Online] Avaialble http:// choo.fis.utoronto.ca/esproject / Accessed 12 August 2009
Ikojo-Odongo, R & Mostert, J. 2006. Information seeking behaviour: A conceptual framework. S A Journal of Library and Information Science . 72(3):145-158
Martzoukou, C. 2005. A review of Web information seeking research: considerations of method and foci of interest . [Online] Available: http:// www.informationr.net . Accessed 12 August 2009
Behavioral Model of Information Seeking on the Web