Information Seeking Behaviour <ul><li>Information seeking behaviour on the web. By Choo, Detlor & Turnbull (1998) </li></u...
Introduction <ul><li>Model was created by Choo, Detlor & Turnbull </li></ul><ul><li>Presented at the 1998 ASIS Annual meet...
Conceptual Models <ul><li>Choo et.al (1998) suggest that there are two conceptual models of Info seeking on the web </li><...
Information seeking behaviour on the web model <ul><li>Choo et.al. (1998) created a two- dimensional model of Info seeking...
New behavioural model for information seeking <ul><li>Identifies four modes of information seeking on the web. </li></ul><...
Undirected viewing <ul><li>Undirected viewing: no direct need that is articulated, whether explicitly or formally. Tactics...
Conditioned viewing <ul><li>In this mode the seeker views information on a selected topic. Viewer becomes to sensitive to ...
Informal  search <ul><li>The active search of information, so that your understanding of the topic can be broadened and de...
Formal Search <ul><li>In this mode searching is planned, structured and deliberate. The searcher is prepared to invest tim...
Pilot Study <ul><li>The model was tested on a pilot study </li></ul><ul><li>To investigate information seeking behaviour o...
Critiques & Conclusion <ul><li>Two critiques of the model </li></ul><ul><li>Mckenzie cited in Choo et.al. (1998) states th...
Bibliography <ul><li>Choo, C.W., Detlor, B., Turnbull, D. 1998.  A behavioural model of information seeking on the web: Pr...
Behavioral Model of Information Seeking on the Web
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Choo et. al's Model of Information Seeking Behaviour

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Choo et. al's Model of Information Seeking Behaviour

  1. 1. Information Seeking Behaviour <ul><li>Information seeking behaviour on the web. By Choo, Detlor & Turnbull (1998) </li></ul><ul><li>Lecturer: Dr L. King </li></ul><ul><li>M. BIBL </li></ul><ul><li>Presented by: Patricia Khati (2548233) </li></ul>
  2. 2. Introduction <ul><li>Model was created by Choo, Detlor & Turnbull </li></ul><ul><li>Presented at the 1998 ASIS Annual meeting </li></ul><ul><li>Develops a new behavioural model of information seeking on the web </li></ul><ul><li>Model was tested in a preliminary way </li></ul><ul><li>During first phase of a study, of how managers and IT specialists use the web to seek information. </li></ul>
  3. 3. Conceptual Models <ul><li>Choo et.al (1998) suggest that there are two conceptual models of Info seeking on the web </li></ul><ul><li>Two models are: </li></ul><ul><ul><li>Information raging: refers to activities connected to assessing, searching and dealing with information sources, particularly in networked environments. </li></ul></ul><ul><ul><li>Informetrics: refers to the study of quantitative aspects of information. </li></ul></ul>
  4. 4. Information seeking behaviour on the web model <ul><li>Choo et.al. (1998) created a two- dimensional model of Info seeking behaviour on the web </li></ul><ul><li>Combined elements of Ellis’s info seeking behaviour model and Aguilar’s four modes of organizational scanning. </li></ul><ul><li>Ellis’s model: six generic moves of info seeking behaviour, i.e. starting, chaining, monitoring, extracting, browsing and differentiating. </li></ul>
  5. 5. New behavioural model for information seeking <ul><li>Identifies four modes of information seeking on the web. </li></ul><ul><ul><ul><li>Undirected viewing </li></ul></ul></ul><ul><ul><ul><li>Conditioned viewing </li></ul></ul></ul><ul><ul><ul><li>Informal search </li></ul></ul></ul><ul><ul><ul><li>Formal search </li></ul></ul></ul>
  6. 6. Undirected viewing <ul><li>Undirected viewing: no direct need that is articulated, whether explicitly or formally. Tactics in this mode include viewing a wide range of sources, taking advantage of that which is easily accessible and involving sources which may not relate to your work at first. From Ellis’s moves, starting and chaining dominate this mode </li></ul>
  7. 7. Conditioned viewing <ul><li>In this mode the seeker views information on a selected topic. Viewer becomes to sensitive to information surrounding this topic. The moves anticipated are browsing, differentiating and monitoring </li></ul>
  8. 8. Informal search <ul><li>The active search of information, so that your understanding of the topic can be broadened and deepened. Moves anticipated are differentiating, extracting and monitoring </li></ul>
  9. 9. Formal Search <ul><li>In this mode searching is planned, structured and deliberate. The searcher is prepared to invest time and effort on the searching. The search is called formal because it follows a method. The moves anticipated are extracting and monitoring. </li></ul>
  10. 10. Pilot Study <ul><li>The model was tested on a pilot study </li></ul><ul><li>To investigate information seeking behaviour of web users </li></ul><ul><li>Collected and analyzed data on how participants used and sought info from the web in their natural work settings. </li></ul><ul><li>Participants were managers and IT specialists </li></ul><ul><li>Questionnaires were given out and interviews were conducted with the participants to understand their info needs and preferences </li></ul><ul><li>Custom-developed tracker applications were installed on their work computers for two weeks, to monitor their use of the web. </li></ul><ul><li>Results found were compatible with the proposed model </li></ul><ul><li>They support behavioural model in terms of the modes of scanning and the moves anticipated with them. </li></ul>
  11. 11. Critiques & Conclusion <ul><li>Two critiques of the model </li></ul><ul><li>Mckenzie cited in Choo et.al. (1998) states that in reality when searching on the web people don’t always follow the systematic process of the model. </li></ul><ul><li>Martzoukou (2005) suggests that although such models involves an informative insight into web searching, they don’t allow for an in-depth examination of the individual searcher. </li></ul>
  12. 12. Bibliography <ul><li>Choo, C.W., Detlor, B., Turnbull, D. 1998. A behavioural model of information seeking on the web: Preliminary results of a study of how managers and IT specialists use the web . [Online] Avaialble http:// choo.fis.utoronto.ca/esproject / Accessed 12 August 2009 </li></ul><ul><li>Ikojo-Odongo, R & Mostert, J. 2006. Information seeking behaviour: A conceptual framework. S A Journal of Library and Information Science . 72(3):145-158 </li></ul><ul><li>Martzoukou, C. 2005. A review of Web information seeking research: considerations of method and foci of interest . [Online] Available: http:// www.informationr.net . Accessed 12 August 2009 </li></ul>
  13. 13. Behavioral Model of Information Seeking on the Web
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