Top 100 Retailers' Black Friday & Cyber Monday Email Experience
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250ok collected data and insight from the top 100 retailers email experience on the biggest sale event of the year. Forget the turkey, retailers went full ham during 2016’s Black Friday and Cyber Monday! Read the full blog at http://bit.ly/2hWwJ6X Visit www.250ok.com
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Top 100 Retailers' Black Friday & Cyber Monday Email Experience
- 1. cyber Monday Black Friday TOP 100 RETAILERS’ EMAIL EXPERIENCE 2016
- 2. #EmailMarketing Black Friday & Cyber Monday has grown into the biggest email event of the year. By tracking the top 100 retailers, we analyzed the email marketing tactics the average consumer experienced in their inbox in 2016.
- 3. FIRST CAMPAIGN SENT October 31st , 2016 Cyber Monday NOVEMBER 28TH , 2016 FIRST CAMPAIGN SENT October 14th , 2016 Black Friday NOVEMBER 25TH , 2016
- 5. 88% OF RETAILERS SENT A BLACK FRIDAY / CYBER MONDAY RELATED EMAIL CYBER MONDAY & BLACK FRIDAY CYBER MONDAY ONLY BLACK FRIDAY ONLY 8% 14% 78% RETAILERS PARTICIPATION
- 6. Example: Black Friday, Kohl’s RETAILERS PARTICIPATION
- 7. Example: Cyber Monday, American Girl RETAILERS PARTICIPATION
- 8. EMAILS SENT PER RETAILER 20 1 - 10 11 - 20 21 + 57 21 10 40 600 NUMBER OF RETAILERS NUMBEROFEMAILSSENT RETAILERS PARTICIPATION
- 9. Example: High-Volume Sender, Dicks Sporting Goods RETAILERS PARTICIPATION
- 11. 8% OF RETAILERS PERSONALIZED WITH CUSTOMERS NAME SUBJECT LINE ANALYSIS
- 12. Example: Name Personalization, Bass Pro Shop SUBJECT LINE ANALYSIS
- 13. 35% OF RETAILERS USED AT LEAST ONE EMOJI SUBJECT LINE ANALYSIS
- 14. Example: Use of Emoji’s, Old Navy SUBJECT LINE ANALYSIS
- 15. Collection of Emoji’s Used SUBJECT LINE ANALYSIS
- 16. PERCENTAGE OF MOST USED WORDS IN EMAIL SUBJECT LINES 32% 19% 22% 32% 20% 14% 7% 7% B LA C K M O N D AY FRID AY FREE N O W O N LIN E SA LE C Y B ER SAV IN G S 7% 10% D EA LS SUBJECT LINE ANALYSIS
- 17. Example: Most Used Words in the Subject Line SUBJECT LINE ANALYSIS
- 19. 5% OF RETAILERS ADVERTISED APP DOWNLOADS TO PREVIEW SALE MARKETING ELEMENTS
- 20. Example: App Download Advertisement, Sears MARKETING ELEMENTS
- 21. 80% OF RETAILERS OFFERED EARLY SALES MARKETING ELEMENTS
- 22. Example: Pre-Sale, Cabela’s MARKETING ELEMENTS
- 23. 5% OF RETAILERS INCLUDED PERSONALIZATION IN EMAIL BODY MARKETING ELEMENTS
- 24. Example: Email Body Personalization, GNC MARKETING ELEMENTS
- 25. 39% OF RETAILERS USED ANIMATED GIFS MARKETING ELEMENTS
- 26. Example: Use of Animated GIFS, Bloomingdales MARKETING ELEMENTS
- 28. OUT OF THE 88% OF RETAILERS, 68% OFFERED FREE SHIPPING 40% NO MINIMUM 28% MINIMUM REQUIRED OF THE 68% FREE SHIPPING OFFERS
- 29. Example: Free Shipping w/ No Minimum, H&M FREE SHIPPING OFFERS
- 30. 1.1% 3.4% 1.1% 3.4% 6.8% 6.8% 1.1% 2.2% $19 $25 $49$45$35 $50 $75 $99 PERCENT OF RETAILERS THAT USED A MINIMUM REQUIREMENT $21 $100 3.4% 1.1% FREE SHIPPING OFFERS
- 31. Example: Free Shipping with Minimum, Macy’s FREE SHIPPING OFFERS
- 32. 2% OF RETAILERS SWITCHED THEIR MINIMUM REQUIREMENT FREE SHIPPING OFFERS
- 33. Example: Shipping Minimum Switch, JC Penney FREE SHIPPING OFFERS
- 35. 100% OF RETAILERS EMAILS WERE RESPONSIVE STANDARD EMAIL EXPECTATIONS
- 36. Example: Responsive Emails, Toys’R’Us & HSN STANDARD EMAIL EXPECTATIONS
- 37. 93% OF RETAILERS LINKED TO SOCIAL MEDIA STANDARD EMAIL EXPECTATIONS
- 38. Example: No Link to Social, Old Navy STANDARD EMAIL EXPECTATIONS
- 39. 100% OF RETAILERS OFFERED UNSUBSCRIBING STANDARD EMAIL EXPECTATIONS
- 40. Example: Unsubscribe Link, Nike STANDARD EMAIL EXPECTATIONS
- 41. About 250ok 250ok is an email analytics and deliverability platform. Global email programs responsible for billions of dollars in revenue depend on 250ok. Our products and integrations allow customers to gather advanced insights into email deliverability, sender reputation, brand protection, and consumer engagement. Need help making sure your email program is on track? Visit https:/250ok.com/ today!