2. 4 YEARS
140 BRANDS LAUNCHED IN INDIA
300 brands trust us with their events
3. ONE STOP SHOP
While
our
skills
are
applicable
to
the
en2re
event
management
spectrum,
we
specialize
in:
Crea&ng
and
implemen&ng
innova&ve
event
concepts
&ed
in
with
the
brand
strategy
and
percep&on
as
defined;
bringing
something
new
and
unusual
to
the
experience
as
a
whole
High
glamour,
high
impact
country
wide
brand
launches
Promo&onal
events
with
a
focused
approach
to
garner
widespread
media
coverage
Customized
niche
events
focused
on
the
specific
need
and
target
audience
Crea&ng
and
implemen&ng
cross
promo&onal
strategies
&
varied
marke&ng
&e-‐ups
as
and
when
required
…
Start
to
end
planning,
support,
logis&cs
and
solu&ons
7. COLGATE TOTAL
Press
Conference
Objec2ve
A
subtle
re-‐launch
of
Colgate
Total
To
announce
Mahesh
Bhupa&
and
Rahul
Bose
as
the
brand
ambassadors
via
a
regular
chat-‐show
format
press
conference
hosted
by
Mandira
Bedi
Unveiling
of
their
new
TVC
campaign
at
the
conference
Sales
Conference
Objec2ve
To
mo&vate
the
sales
team
of
Colgate
Concept
and
Execu2on
A
4
metro
event,
marking
the
sales
team
as
champions
now
turning
into
legends;
by
pushing
themselves
o
achieve
the
next
level.
Hence
the
theme:
CHAMPIONS
TO
LEGENDS
Jonty
Rhodes,
to
speak
to
the
team
and
mo&vate
them,
using
examples
from
his
own
cricke&ng
career.
9. PUMA #Love12
Objec2ve
To
announce
Yuvraj
Singh
as
the
Brand
Ambassador
for
Puma
Challenge
Yuvraj
had
been
endorsing
REEBOK
for
the
longest
&me
Concept
and
Execu2on
A
FIRST
EVER
LIVE
Digital
Press
Conference
#Love12
-‐
was
a
twier
hash
tag
used
for
outsta&on
media
to
plug
in
and
pose
ques&ons
for
Yuvraj
Singh
and
Puma
Twier
has
never
been
used
as
a
Pla]orm
for
media
interac&ons
during
any
Brand
Associa&on
Press
Conference
Result
Twier
Handle
created
for
the
event
faced
traffic
of
3500
ques&ons
a
minute
&
100%
Media
turnout
at
the
ground
event
Informa&on
passed
to
the
media
was
only
relevant
to
the
brand
and
its
new
associa&on
and
not
the
shid
in
endorsement
from
Reebok
to
Puma
11. VOLKSWAGEN & RA.1 ASSOCIATION
Objec2ve
To
announce
the
associa&on
of
Volkswagen
with
RA.
One
–
the
movie
Challenge
SRK
has
been
the
brand
ambassador
of
Hyundai
for
17
years
Concept
and
Execu2on
Created
a
stage
using
Volkswagen
car
design
as
inspira&on
Scrip&ng
a
humourous
stand
up
performance
by
Ash
Chandler
Crea&ng
a
flow
which
guaranteed
SRK
to
break
into
an
impromptu
performance
on
stage
Since
SRK
could
not
be
endorsing
VW,
CREAM
came
up
with
the
idea
of
giding
a
brand
new
Pheaton
to
Gauri
Khan,
the
producer
of
the
film.
This
ensured
the
event
stood
out
from
the
cluer
of
RA.
One
promo&onal
events
12. VOLKSWAGEN & RA.1 ASSOCIATION
Result
The
Concept
was
not
just
loved
by
the
brand
but
also
by
SRK,
who
recommended
CREAM
to
Coca-‐Cola
for
the
next
RA.One
event
CREAM
was
applauded
for
pujng
Gauri
Khan
on
stage
even
though
she
is
very
media
shy.
14. TRU-TRUSSARDI
Objec2ve
Launch
of
Tru-‐Trussardi
Eye
Wear
in
India
Challenge
Low
budget
and
requirement
of
na&onal
coverage
Concept
and
Execu2on
Innova&ve
Press
conference
where
celebs
from
various
walks
of
life
talked
of
how
Tru-‐Trussardi
shades
are
a
part
of
their
everyday
life
The
display
sta&ons
allowed
guests
to
see
the
collec&on
up
close
and
the
en&re
event
was
a
reflec&on
of
the
Trussardi
essence
in
decor,
theme
and
concept
The
event
was
fun,
entertaining
and
yet
informa&ve
with
a
more
personal
feel
for
guests
to
experience
the
collec&on
16. PARIS HILTON HANDBAGS LAUNCH
Objec2ve
To
Launch
Paris
Hilton
Handbags
in
India
Challenge
Launch
a
brand
without
an
actual
store
to
showcase
the
merchandise
Concept
and
Execu2on
Press
conference
unveiling
the
prototype
of
the
store
Chat
show
format
to
bring
about
all
key
points
of
the
product
To
allow
sales
-‐
a
life
size
pop
up
store
was
created
for
3
days
at
a
high
foo]all
mall
in
Mumbai
A
party
welcoming
Paris
to
India
–
resul&ng
in
extensive
media
coverage
across
all
mediums
20. PARIS HILTON HANDBAGS LAUNCH
CREAM
was
the
one
stop
agency
during
the
launch
of
Paris
Hilton
handbags
in
India
CLICK
HERE
TO
VIEW
VIDEO
hp://www.youtube.com/watch?v=eEUr-‐EWYoMQ&feature=related
hp://www.youtube.com/watch?v=M1dJGIEEQJQ&feature=related
Note
:
If
you
are
unable
to
click
on
the
link,
copy
the
link
and
paste
it
on
your
browser
22. POLTRANA FRAU
Objec2ve
To
Launch
Poltrana
Frau
Design
Centre
in
Mumbai
Event
Celebra&ng
the
Joint
Venture
between
Tata
Sons
and
Ferrari
Inc.
The
event
welcomed
three
Italian
brands:
Poltrona
Frau,
Cappelini
and
Cassina.
Guest
List
Guests
included
top
architects,
business
barons
and
crea&ve
people
–
industry
experts
who
understand
the
brand
23. POLTRANA FRAU
From
Led:
Maeo,
Sir
Ratan
Tata,
Luca
Cordero
Di
Montezemelo
–
Chairman
Ferrari
Pinakin
Patel
Raymond
Bickson
24. TOMMY HILFIGER
Objec2ve
Launch
of
Tommy
Hilfiger
Foot
Wear
Challenge
A
new
format
instead
of
showing
the
merchandise
rather
than
tried
and
tested
fashion
show
Concept
and
Execu2on
A
sit
down
dinner
with
an
Exclusive
Guest
List
invited
and
managed
by
CREAM
Innova&ve
product
installa&ons
married
into
the
look
of
the
venue
27. L'OREAL
Objec2ve
To
establish
the
fact
that
the
product
line
is
for
young
cosmopolitan
women
as
well
as
celebrate
/
announce
Sonam
Kapoor’s
entry
into
the
L’OREAL
Dream
Team
Concept
and
Execu2on
A
lazy
Sunday
brunch
with
the
who’s
who
of
the
glam
circuit
Instead
of
a
press
conference
unveiling
the
product,
CREAM
suggested
a
simple
unveiling
of
Sonam’s
new
L’OREAL
visual
on
an
easel
stand,
a
concept
applauded
by
the
media
30. WESTIN HOTEL
Objec2ve
Introduce
and
create
awareness
of
Brand
‘Wes&n’
among
media
&
key
opinion
leaders
Introduce
the
Wes&n
Mumbai
Garden
City
To
highlight
the
brand’s
core
differen&ator
-‐
‘Preserving
Wellness
in
Travel’
Posi&on
Wes&n
proper&es
as
a
premium
des&na&on
for
leisure
and
business
travelers
Communicate
Wes&n’s
plans
of
growing
rapidly
in
India
and
around
the
world
31. WESTIN HOTEL
Concept
Celebra&ng
the
senses
-‐
Indulge
all
5
senses
and
create
a
harmonious
experience
-‐
‘Preserving
Wellness
in
Travel'
Execu2on
Create
‘experien&al’
awareness
by
building
in
various
sensory
elements
at
the
media
conference
Ensure
personalized
experience
for
select
pre-‐iden&fied
media,
including
-‐
Heavenly
Spa,
Wes&nWORKOUT,
SuperFoods
Rx
and
The
Heavenly
Bed
Ensure
media
interacts
with
the
senior
management,
to
understand
the
brand
posi&oning
and
long
term
plans
for
Wes&n
India
33. MAYBELLINE
Objec2ve
To
highlight
‘We
love
make-‐up’
as
a
concept
To
introduce
Namrata
Soni
as
the
official
make-‐up
ar&st
To
introduce
Esha
Gupta
as
the
new
face
of
the
brand
To
announce
the
new
product
launches
for
the
year
Concept
and
Execu2on
Beauty
Editors
meet
at
a
popular
lounge
for
a
fun,
chic
gathering
followed
by
champagne
hi-‐
tea
35. NOKIA
-‐
KKR
Objec2ve
To
garner
pan
India
media
coverage
using
Kolkata
Knight
Rider
cricket
players
–
A
team
endorsed
by
Nokia
Effec&ve
u&liza&on
of
the
owner
/
brand
ambassador
of
KKR
–
Bollywood
superstar
Shahrukh
Khan
Concept
&
Execu2on
A
fun
&
light
hearted
talk
show
with
the
theme
being
‘ Tension
Mat
Le
Yaar’
The
media
was
treated
as
the
star
and
was
the
audience
watching
the
superstars
on
stage
entertain
them
38. JACK & JONES VERO MODA ONLY
Objec2ve
A
rela&onship
building
ac&vity
with
the
exis&ng
Stylist
Clientele
Make
new
contacts
with
Stylists
that
have
not
been
introduced
to
the
Brand
Concept
and
Execu2on
An
evening
at
the
Linking
Rd.
Storestudded
with
Fashion
Influencers
Stylist
–
Shilpa,
who
created
installa&ons
which
were
used
at
the
Venue
to
ensure
that
the
products
remain
the
hero
of
the
event
Stylists
were
presented
a
gid
vouchers
worth
Rs.5000/-‐
to
ensurethey
had
a
firsthand
experience
of
the
product
41. LIVE MODEL INSTALLATIONS
Execu2on
Cream
was
the
first
to
aempt
a
live
model
installa2on
for
any
event
-‐
an
interes&ng
way
of
displaying
products
which
gives
it
a
more
personal
feel
versus
the
regular
run
of
the
mill
mannequin
display.
A
wider
range
of
display
as
models
were
made
to
change
their
look
a
couple
of
&mes
-‐
making
the
display
more
interac&ve
and
unique
The
audience
has
a
more
personalised
look
of
the
brand
as
its
more
approachable
42. Tommy
Hilfiger
John
Galliano
LIVE MODEL INSTALLATIONS
Adolfo
Dominiguez
FCUK
43. RITU KUMAR WITH VOGUE
Objec2ve
Celebrate
the
revival
of
tradi&onal
crads
and
tex&le
techniques
with
Ritu
Kumar
in
associa&on
with
Vogue
Concept
and
Execu2on
A
series
of
installa&ons
at
Ritu’s
Phoenix
Mills
store
Two
young,
contemporary
ar&sts
Hanif
Qureshi
and
Juhie
Gupta
developed
their
own
interpreta&ons
of
Ritu’s
work
which
were
used
as
installa&ons
45. PUMA
A
unique
idea
which
was
conceptualized
by
CREAM
and
then
proposed
to
Puma
Concept
and
Execu2on
A
unique
selling
outlet
traveling
across
ci&es
where
Puma
has
no
store
presence
We
created
a
mobile
Puma
container
which
acts
as
a
store
stacked
with
the
latest
merchandise
47. THE COLLECTIVE
Objec2ve
To
launch
the
Collec&ve
store
at
Palladium
Mall,
Mumbai
To
explain
the
concept
of
the
store
-‐
first
ever
men
store
with
92
lifestyle
&
luxury
brands
under
one
roof
Challenge
The
en&re
turn
around
&me
was
48
hours
Effec&ve
and
classy
masking
of
the
area
to
ensure
other
brand
stores
were
not
visible
Concept
&
Execu2on
A
walk
through
at
the
store
leading
into
a
fashion
show
and
an
ader
party
Fashion
show
1st
Sequence
-‐
interna&onal
brands
styled
by
Manish
Malhotra
2nd
Sequence
-‐
Richard
James
(Bespoke
Interna&onal
designer)
3rd
Sequence
-‐
Rohit
Bal,
Indian
ceremonial
52. JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI
Objec2ve
To
generate
sales
Generate
PR
for
the
brands
Concept
and
Execu2on
Women’s
Day
Out
–
Retail
therapy
and
absolute
pampering
Guests
were
picked
up
in
chauffer
driven
cars
sponsored
by
Toyota
and
brought
to
the
venue
Indulgent
treatments
at
the
spa
Exclusive
media
&e
up
for
PR
55. ESPRIT
Objec2ve
To
offload
certain
merchandise
and
aract
aen&on
of
the
right
Target
Audience
to
the
Linking
Rd.
Store
Concept
Sonam
Kapoor,
a
youth
style
icon
was
roped
in
to
hold
a
’Fashion
Class’
for
media
and
people
who
aended
the
event.
Given
her
insight
and
understanding,
she
spoke
to
people
about
style,
fashion,
trends
and
also
indulged
the
audience
by
giving
them
individual
style
&ps
Popular
college
influencers
and
crowd
pullers
were
used
to
get
the
right
TG
for
the
Brand.
Prior
to
this
event,
no
one
had
aempted
crowd
pulling
for
a
sales
event.
56. ESPRIT
SONAM
KAPOOR
‘Fashion
Class’
at
the
ESPRIT
Link
Rd.
Store
CLICK
HERE
TO
VIEW
VIDEO
hp://www.youtube.com/watch?v=sEA3Xh4f0e0
Note
:
If
you
are
unable
to
click
on
the
link,
copy
the
link
and
paste
it
on
your
browser
58. PUMA
Objec2ve
Create
a
firsthand
experience
of
the
power
of
customiza&on
Concept
and
Execu2on
Puma
Crea2ve
Factory
/
Create
your
own
show–
engage
people
in
a
fun
and
interac&ve
ac&vity
Crea&ve
Factory,
blends
virtual
and
real
elements
to
deliver
an
innova&ve
and
authen&c
sneaker
designing
experience
The
party
involved
guests
in
various
fun
ac&vi&es
like
designing
your
own
shoe
on
an
iPad,
pimping
your
tees
and
gejng
yourself
clicked
in
a
complete
factory
look
A
specially
designed
PUMA
shoe
where
paerns
of
light
wrapped
the
shoe
with
vivid
colours,
a
highly
innova&ve
shoe
mapping
visual
installa&on.
61. PUMA
CREAM
won
the
GOLD
AWARD
-‐
LIFESTYLE
EVENT
OF
THE
YEAR
at
pres&gious
WOW
AWARDS
CLICK
HERE
TO
VIEW
VIDEO
hp://www.youtube.com/watch?v=Foxawes70aM
hp://www.youtube.com/watch?v=Q28FXy2md4U
Note
:
If
you
are
unable
to
click
on
the
link,
copy
the
link
and
paste
it
on
your
browser
62. FOREVER
21
Objec2ve
To
announce
the
debut
of
one
of
the
most
well
known
fast
fashion
brands
in
India
Challenge
To
match
the
enormous
excitement
with
a
launch
which
was
expected
to
generate
media
coverage
as
well
as
break
all
sales
record
on
the
opening
day
Lead
&me
of
a
week
for
he
en&re
event
turnaround
Concept
and
Execu2on
Contest
announcing
21
girls
to
win
21
ou]its
through
the
year
Videos
by
Aki
Narula
and
Rannvijay
on
Youtube
and
Facebook
Targeted
6
colleges
as
a
part
of
on-‐
ground
ac&va&on
with
pictures
uploaded
on
facebook.
Par&cipants
needed
maximum
votes
from
their
friends
to
win
-‐
A
strategy
to
drive
traffic
to
the
FOREVER
21
FB
page.
Top
21
winners
were
styled
by
Aki
Narula
and
Rannvijay
at
the
launch
64. FOREVER 21
CREAM
won
the
MOST
ADMIRED
FASHION
BRAND
LAUNCH
OF
THE
YEAR
at
IMAGES
FASHION
AWARDS
CLICK
HERE
TO
VIEW
VIDEO
hp://www.youtube.com/watch?v=_b3C-‐zIvgjY&layer_token=5060674df43fc7f8
Note
:
If
you
are
unable
to
click
on
the
link,
copy
the
link
and
paste
it
on
your
browser
65. OUR CLIENTS – OUR BEST CRITICS
Harshad
and
his
team
has
been
a
true
partner
in
progress
at
Tommy
Hilfiger
in
India.
He
was
personally
involved
in
the
na&onal
launch
since
year
2004
as
an
employee
of
Arvind
group
and
then
becoming
our
preferred
partner
in
brand
events
and
marke&ng
ac&vi&es
as
an
entrepreneur.
Given
the
long
history
with
our
brand
his
insights
into
business
are
very
sharp
and
that’s
what
makes
all
the
difference.
Sharp
ideas
which
help
our
business.
Shailesh
Chaturvedi
Harshad
Chavan
of
Cream
Events
has
a
very
professional
CEO
Tommy
Hilfiger
Apparels
India
approach
to
event
management.
His
aen&on
to
detail
and
enthusiasm
makes
his
event
company
a
pleasure
to
work
with.
Keep
up
the
good
work.
Harshad
and
his
team
did
a
FANTASTIC
job
&
Shilpa
Shey
Kundra
delivered
on
every
commitment
toward
the
launch
of
THE
COLLECTIVE
in
Mumbai.
We’re
thrilled
to
have
worked
with
them.
George
M
Santacroce
CEO
The
Collec&ve
66. OUR CLIENTS – OUR BEST CRITICS
It
was
indeed
a
pleasure
to
experience
the
“personal
touch”,
“fantas&c
co-‐ordina&on”
and
“ The
eye
for
detail”
exhibited
by
the
en&re
Cream
Events
team
for
all
the
events
that
we
at
VIP
have
been
associated
with.
We
surely
would
look
forward
to
many
more
such
associa&ons
..
Cream
Events
is
an
expert
in
the
field
of
event
conceptualiza&on
and
execu&on.
They
not
only
Indranil
Roy
understand
the
brand’s
posi&oning
but
also
add
to
it
by
Head
–
Sales
/
Trade
VIP
Industries
Limited
bringing
a
fresh
perspec&ve.
Their
execu&on
is
flawless
and
impeccable.
All
our
events
have
been
successful
simply
because
Cream
Events
handled
it
end
to
end.
The
en&re
team
works
towards
one
goal:
to
bring
maximum
mileage
to
their
clients.
And
this
is
what
sets
them
apart
from
the
crowd.
I
thought
the
whole
event
(NOKIA
KKR
IPL
2010)
was
well
conceptualized
and
executed
brilliantly.
It
Rajiv
Mehta
definitely
lided
the
mood
of
the
KKR
players
ader
MD
Puma
India
their
surprise
loss
scoring
200
at
Eden
Gardens.
Terrific
bunch!!
Shiv
Shivakumar
MD
Nokia
iNDIA
