Capability: is the research feasible? Is the topic something with which you are really fascinated? Do you have, or can you develop within the project time frame, the necessary research skills to undertake the topic? Is the research topic achievable within the available time? Will the project still be current when you finish your project? Is the research topic achievable within the financial resources that are likely to be available? Are you reasonably certain of being able to gain access to data you are likely to require for this topic? Appropriateness: is the research worth while? Does the topic fit the specifications and meet the standards set by the examining institution? Does your research topic contain issues that have a clear link to theory? Are you able to state your research question(s) and objectives clearly? Will your proposed research be able to provide fresh insights into this topic? Does your research topic relate clearly to the idea you have been given (perhaps by an organisation)? Are the findings for this research topic likely to be symmetrical: i.e., of similar value whatever the results? Does the research topic match your career goals?
Research Question: What is the bank’s competitive position? Investigative Questions: What are the geographic patterns of bank xyz customers and their competitors? What demographic differences are revealed among bank xyz customers and those of the competition? What words or phrases does the public (customers and noncustomers) associate wit bank xyz? With bank xyz competitors? How aware is the public of the bank’s promotional efforts? What opinion does the public hold of the bank and its competitors? How does growth in the services compare among competing banks?
Objectives should pass the SMART (Specific, Measurable, Achievable, Realistic, Timely ) test.
GENERATING THE RESEARCH IDEA Lecture 2 ISD 554: Research Methods
Research question: A specific question that guides the research process. It is the hypothesis of choice that best states the objectives of the research study. It is a more specific management question that must be answered.
Research question(s) are those to which it is possible, in theory at least, to go out and find answers.
E.g. Should BankChoice position itself as a modern, progressive bank or maintain its image as the oldest, most reliable bank in town?
Research questions can be answered by doing research.
Your conclusions are drawn from data collected. Good data depends on the clarity of the research question.
The research process that answers the research question provides the manager with the information necessary for decision making.
What are the geographic patterns of bank xyz customers and their competitors?
What demographic differences are revealed among bank xyz customers and those of the competition?
What words or phrases does the public (customers and non-customers) associate wit bank xyz? With bank xyz competitors?
How aware is the public of the bank’s promotional efforts?
What opinion does the public hold of the bank and its competitors?
How does growth in the services compare among competing banks?
EXAMPLES: RESEARCH IDEAS AND THEIR DERIVED FOCUS RESEARCH QUESTIONS Research idea General focus research questions Advertising and share pricing How does the running of TV advertising campaign designed to boost the image of a company affect its share price? Job recruitment via the internet How effective is recruiting for new staff via the internet in comparison with traditional methods? The use of aromas as a marketing device In what ways does the use of specific aromas in supermarkets affect buyer behaviour? The use of internet banking What effect has the growth of Internet Banking has upon the uses customers make of branch facilities?