iOS Distribution

iOS Distribution OptionsHow to roll out applications to consumers, employees and othersRalf Rottmann | CTO Cologne, 01.09.2012 Version 1.0

Overview grandcentrix GmbH

OverviewiOS Developer ProgramsThere are three iOS Developer Programs and oneadditional distribution model:‣ iOS Developer Program‣ iOS Developer Enterprise Program‣ iOS Developer University Program‣ Custom B2B ApplicationsWe do not cover the University Program here. grandcentrix GmbH 3

iOS Developer Program grandcentrix GmbH

iOS Developer ProgramThe right choice for distributing to end users all over the worldAs a member of this program, you can‣ provide apps directly to end users‣ sell or give away for free‣ deﬁne availability per region‣ grant discounts for educational institutions‣ create apps for a closed user group (B2B)Keep in mind‣ If you enroll as a company, you need a D-U-N-S Number. Requesting one via D&B can be done online and is free.‣ Your apps are subject to Apple’s review.‣ Distribution is done through the App Store. grandcentrix GmbH 5

iOS Developer ProgramThe right choice for distributing to end users all over the worldProviding your apps to beta users prior to App Storeavailability can be done via Ad Hoc Distribution.Ad Hoc Distribution allows you to create builds thatbeta users can install directly on their devices from awebsite you provide.Ad Hoc build installs are limited to devices, you needto speciﬁcally build them for a list of known devices.They also expire. grandcentrix GmbH 6

iOS Developer Enterprise Program grandcentrix GmbH

iOS Developer Enterprise ProgramDistribute your apps to your employees, completely bypassing Apple’s App Store.As a member of this program, you can‣ provide apps directly to your employeesHowever, you are not allowed to distribute to anybodyelse outside of your company, even if you might have apermanent employee-ish relationship.So, you must not distribute to business partners, alegally independent sales force or beta users who arenot your employees. Instead, in these scenarios usethe Custom B2B option.As a member of this program, you also cannotdistribute via Apple’s App Store. Solving the “physical”distribution is up to you (or third party solutions).Apps developed under this program, do not requireApple’s review. grandcentrix GmbH 8

iOS Developer Enterprise ProgramDistribute your apps to your employees, completely bypassing Apple’s App Store.If you want to leverage Enterprise distribution andmake apps available through the App Store, you needto sign up for both programs.Enterprise builds are not limited to known devices.Everybody who has access to the build, can install itright on any device. Therefore, access control is yourresponsibility.Enterprise builds expire after one year. You have to re-sign yearly and ask users to re-download.grandcentrix app center solves all of this for you. grandcentrix GmbH 9

Custom B2B Applications grandcentrix GmbH

Custom B2B ApplicationsDistribute your apps to closed user groups, possibly including non-employeesChoose this option if you‣ want to purchase apps in volume and give them away (for free) to a closed user group‣ want to provide apps to closed user groups which are not only comprised of your employees – and therefore must not be done via the Enterprise programNote: The B2B option is not a developer program. It’s apurchase program.In addition, you or your iOS development partner, needsto be a member of the iOS Developer Program.To sign up, you need a (free) D-U-N-S Number. grandcentrix GmbH 11

Custom B2B ApplicationsA brief overview how B2B Applications workIt seems a bit complicated, here we go: ‣ Finally, you distribute the codes to your users, allowing them to install via the App Store.‣ We suppose, you want to provide apps to closed user groups including non-employees. You have asked grandcentrix to develop your apps.‣ You have to sign up for the Volume Purchase Program and provide grandcentrix with your Apple ID (email).‣ We submit your app to the App Store using our iOS Developer membership. We conﬁgure it as a B2B app available only for your Apple ID. This hides the app from anybody else in the App Store.‣ Once Apple approved the app, you visit Apple’s Volume Purchase Store on the Web and request (up to 9999) download codes. Apps can be free. grandcentrix GmbH 12

Custom B2B ApplicationsDeveloping in house and distributing via the B2B modelIf you do not work with a third party developer, butdevelop in-house, you need to sign up for the iOSDeveloper Program and the Volume PurchasingProgram, thus fulﬁlling the role of the developer andthe volume purchaser.Otherwise, the only thing you need is the VolumePurchase Program membership. grandcentrix GmbH 13

Key Take Aways grandcentrix GmbH

Key Take AwaysChoosing the right distribution model is importantSign-up for the “standard” iOS Developer Program ifyou want to distribute via the App Store, includingdistribution for the B2B model.Sign-up for the iOS Developer Enterprise Program ifyou want to ship to employees. If your target users arenot employees, this program is a no-no.Become a Volume Purchase member, if you want todistribute to a closed user group including non-employees.Don’t break these rules. Otherwise Apple mightexclude you from any program for a lifetime! grandcentrix GmbH 15

Ralf Rottmannralf.rottmann@grandcentrix.netp. +49 221 677 860 20t. @ralff. http://www.facebook.com/grandcentrix grandcentrix GmbH Schanzenstraße 6-20 D-51063 CologneDo not duplicate, publish, modify or otherwise distribute the material in this presentation unless specifically authorized by grandcentrix GmbH to do so.

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iOS Distribution

by grandcentrix GmbH on Sep 11, 2012

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