Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012

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Presentation to the Dutch publishing industry via Centraal Boekhuis

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Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012

  1. 1. Justo Hidalgo (@justohidalgo)Co-founder, Chief Business Dev Officer January 24th, 2012
  2. 2. = cloud + social + freemium
  3. 3. On the cloud
  4. 4. Social
  5. 5. Freemium■ Free: ability to read ebooks, free and with non-intrusive ads■ Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription■ Affiliation: we redirect traffic to your site or wherever you sell your printed books
  6. 6. Why1. Product 3. Control2. Marketing 4. Income
  7. 7. Why > Product
  8. 8. Product > Milestones Q2 2011 Q3 2011 Q4 2011 Web version App iPad HTML5 Launched Launched Launched
  9. 9. Product > Strengths■ Platform already in production: • Multi-device (browser, iPad, HTML5) • Cloud reader • Cloud DRM • Social capabilities • Subscription service • Offline read • Internationalization & Localization • Real-time reader usage statistics
  10. 10. Product > Multi-device platform Browser • For laptops, computers iPad iPhone Android
  11. 11. Product > Cloud Reader■ Multi-device cloud reader■ ePub2 compliant■ Device synchronization■ Ad-enabled■ Geo-constrained
  12. 12. Product > Subscription Service■ Freemium • Free access – complete books • Free access – book preview • Premium access – limited catalog (e.g. Bundle) • Premium access – complete catalog
  13. 13. Product > Offline Read■ Key aspect of conversion to premium■ Available in iPad (rest of mobile devices in 2012Q1)■ Encrypted content
  14. 14. Why > Marketing
  15. 15. Marketing > SEO & Virality■ Edition, Author and Publisher Pages in 24symbols■ Sharable in Facebook, Twitter, Google+ (virality)■ Organic positioning in search engines
  16. 16. Marketing > Internationalization Currently localized in english and spanish Cloud reader prepared for i18n • Latin/saxon languages (spanish, english, german, ...). • Slavic languages • Ideographic languages (chinese, japanese, ...) • Reading directionality
  17. 17. Marketing > Recommendations Recommendations Engine based on prior readings Enables a faster and more focused discovery
  18. 18. Why > Control
  19. 19. Control > Real-time usage statistics Traffic and Social stats Real-time info
  20. 20. Control > Cloud DRM■ No file downloads!■ Server-based security■ Secure encryption by chapter
  21. 21. Control > You Choose Flexibility No exclusivity
  22. 22. Why > Income
  23. 23. Income > Complementarity
  24. 24. Income > Model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  25. 25. Fear of free?
  26. 26. Understanding Freemium freeusers Conversion Rate Delayed subscription premium (test the service & engage) time
  27. 27. Price per pagePrice/page Profit threshold Growth Phase Consolidation Phase time/conversion rate
  28. 28. 24symbols as a Service Now you can have the Your content 24symbols technology in your organization. We offer our platform as a service so you can publish your content toYour users and Social Reader 24symbols Cloud your users.
  29. 29. Thanks!www.24symbols.com http://www.facebook.com/24symbols @24symbols / @justohidalgo info@24symbols.com / jhidalgo@24symbols.com

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