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Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
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Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012

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Presentation to the Dutch publishing industry via Centraal Boekhuis

Presentation to the Dutch publishing industry via Centraal Boekhuis

Published in: Business, Technology
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Transcript

  • 1. Justo Hidalgo (@justohidalgo)Co-founder, Chief Business Dev Officer January 24th, 2012
  • 2. = cloud + social + freemium
  • 3. On the cloud
  • 4. Social
  • 5. Freemium■ Free: ability to read ebooks, free and with non-intrusive ads■ Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription■ Affiliation: we redirect traffic to your site or wherever you sell your printed books
  • 6. Why1. Product 3. Control2. Marketing 4. Income
  • 7. Why > Product
  • 8. Product > Milestones Q2 2011 Q3 2011 Q4 2011 Web version App iPad HTML5 Launched Launched Launched
  • 9. Product > Strengths■ Platform already in production: • Multi-device (browser, iPad, HTML5) • Cloud reader • Cloud DRM • Social capabilities • Subscription service • Offline read • Internationalization & Localization • Real-time reader usage statistics
  • 10. Product > Multi-device platform Browser • For laptops, computers iPad iPhone Android
  • 11. Product > Cloud Reader■ Multi-device cloud reader■ ePub2 compliant■ Device synchronization■ Ad-enabled■ Geo-constrained
  • 12. Product > Subscription Service■ Freemium • Free access – complete books • Free access – book preview • Premium access – limited catalog (e.g. Bundle) • Premium access – complete catalog
  • 13. Product > Offline Read■ Key aspect of conversion to premium■ Available in iPad (rest of mobile devices in 2012Q1)■ Encrypted content
  • 14. Why > Marketing
  • 15. Marketing > SEO & Virality■ Edition, Author and Publisher Pages in 24symbols■ Sharable in Facebook, Twitter, Google+ (virality)■ Organic positioning in search engines
  • 16. Marketing > Internationalization Currently localized in english and spanish Cloud reader prepared for i18n • Latin/saxon languages (spanish, english, german, ...). • Slavic languages • Ideographic languages (chinese, japanese, ...) • Reading directionality
  • 17. Marketing > Recommendations Recommendations Engine based on prior readings Enables a faster and more focused discovery
  • 18. Why > Control
  • 19. Control > Real-time usage statistics Traffic and Social stats Real-time info
  • 20. Control > Cloud DRM■ No file downloads!■ Server-based security■ Secure encryption by chapter
  • 21. Control > You Choose Flexibility No exclusivity
  • 22. Why > Income
  • 23. Income > Complementarity
  • 24. Income > Model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  • 25. Fear of free?
  • 26. Understanding Freemium freeusers Conversion Rate Delayed subscription premium (test the service & engage) time
  • 27. Price per pagePrice/page Profit threshold Growth Phase Consolidation Phase time/conversion rate
  • 28. 24symbols as a Service Now you can have the Your content 24symbols technology in your organization. We offer our platform as a service so you can publish your content toYour users and Social Reader 24symbols Cloud your users.
  • 29. Thanks!www.24symbols.com http://www.facebook.com/24symbols @24symbols / @justohidalgo info@24symbols.com / jhidalgo@24symbols.com

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