Presentation of 24symbols to primerviernes

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primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

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  • http://www.flickr.com/photos/nrbelex/454711486/
  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/senioscopia/501465437/
  • http://www.flickr.com/photos/eneas/175027945/
  • 30 sT = 7.30
  • 30 sT = 7.30
  • http://www.flickr.com/photos/nrbelex/454711486/

Transcript

  • 1. 24Symbols
    Justo Hidalgo
    Feb 4th, 2011
  • 2. What?
  • 3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.
  • 4. is to
    as
    is to
  • 5.
  • 6. Why?
  • 7. MarketAnalysis
    Forresterforecast
  • 8. CompetitiveAnalysis
    • Publishers’ online bookstores
    • 9. eReaders online bookstores
    • 10. Traditionalbookstores
    • 11. Libraries
    • 12. Piracy / illegaldownloads
  • How?
  • 13. Beingthemeetingpointforpublishers, users and advertisers
  • 14. Attention+ Conversion
    Freemiummodel
  • 15. Free Service: free accesstoeBooks, withads
  • 16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel
  • 17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts
  • 18. Who?
  • 19.
  • 20. Feetontheground
  • 21. How is it done?
    Front-end
    HTML5 = + JavaScript
    Back-end
    RoR + some Java
    Server infrastructure
    Amazon (by now)
    Focus on speed on development + reliability
  • 22. 24stages
    ProductStrategy (fixed)
    Definition of Market Problem: Vision
    ProductStrategy (per release)
    Service
    Business Model
    Innovation Model
    Positioning
    Roadmap
    Launch Plan
    Timeline & Budget
    Requirements
    Product Backlog
    Stories
    UX & Interaction Design
    ProductDevelopment (per iteration)
    Iteration Planning
    Daily Standup
    Burndown
    Acceptance Tests
    Doc and Training
    Feedback
    Retrospective
    ProductLaunch (per release)
    Marketing Communications Plan
    Organizational Readiness: web delivery
    Beta
    Collateral / Sales Tools
    Support
  • 23. Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”
  • 24. 24s next steps
    April 1st – Beta release (facebook fans) for free
    June – Beta release for premium
    Xmas – “1.0” – full release
    Free + premium + eCommerce affiliations
  • 25. More Info – info@24symbols.com
    http://www.24symbols.com
    http://slideshare.net/24symbols
  • 26. Credits
    Some of theimagesshownwereobtainedfromthesearchengine search.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing
  • 27. Credits
    T1. http://www.flickr.com/photos/nrbelex/454711486/
    T3. http://www.flickr.com/photos/jblyberg/4506047012/
    T4. http://www.flickr.com/photos/walkadog/3353936487/
    T4. http://www.flickr.com/photos/takomabibelot/2044735782/
    T10. http://www.flickr.com/photos/senioscopia/501465437/
    T13. http://www.flickr.com/photos/eneas/175027945/
    T14. http://www.flickr.com/photos/halfbisqued/2353845688/
    T22. http://www.flickr.com/photos/nrbelex/454711486/
    T23. http://www.flickr.com/photos/giuli-o/3421333361/