24Symbols<br />Justo Hidalgo<br />Feb 4th, 2011<br />
What?<br />
24Symbolsisanapplicationthatenables digital userstoefficiently and economically  subscribe toaneBook and eContentcatalogfr...
is to<br />as<br />is to<br />
Why?<br />
MarketAnalysis<br />Forresterforecast<br />
CompetitiveAnalysis<br /><ul><li>Publishers’ online bookstores
eReaders online bookstores
Traditionalbookstores
Libraries
Piracy / illegaldownloads</li></li></ul><li>How?<br />
Beingthemeetingpointforpublishers, users and advertisers<br />
Attention+ Conversion<br />Freemiummodel<br />
Free Service: free accesstoeBooks, withads<br />
Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel<br />
Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts<br />
Who?<br />
Feetontheground<br />
How is it done?<br />Front-end<br />HTML5 = + JavaScript<br />Back-end<br />RoR + some Java<br />Server infrastructure<br ...
24stages<br />ProductStrategy (fixed)<br />Definition of Market Problem: Vision<br />ProductStrategy (per release)<br />Se...
Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”<br />
24s next steps<br />April 1st – Beta release (facebook fans) for free<br />June – Beta release for premium<br />Xmas – “1....
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Presentation of 24symbols to primerviernes

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primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

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  • http://www.flickr.com/photos/nrbelex/454711486/
  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/senioscopia/501465437/
  • http://www.flickr.com/photos/eneas/175027945/
  • 30 sT = 7.30
  • 30 sT = 7.30
  • http://www.flickr.com/photos/nrbelex/454711486/
  • Presentation of 24symbols to primerviernes

    1. 1. 24Symbols<br />Justo Hidalgo<br />Feb 4th, 2011<br />
    2. 2. What?<br />
    3. 3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.<br />
    4. 4. is to<br />as<br />is to<br />
    5. 5.
    6. 6. Why?<br />
    7. 7. MarketAnalysis<br />Forresterforecast<br />
    8. 8. CompetitiveAnalysis<br /><ul><li>Publishers’ online bookstores
    9. 9. eReaders online bookstores
    10. 10. Traditionalbookstores
    11. 11. Libraries
    12. 12. Piracy / illegaldownloads</li></li></ul><li>How?<br />
    13. 13. Beingthemeetingpointforpublishers, users and advertisers<br />
    14. 14. Attention+ Conversion<br />Freemiummodel<br />
    15. 15. Free Service: free accesstoeBooks, withads<br />
    16. 16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel<br />
    17. 17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts<br />
    18. 18. Who?<br />
    19. 19.
    20. 20. Feetontheground<br />
    21. 21. How is it done?<br />Front-end<br />HTML5 = + JavaScript<br />Back-end<br />RoR + some Java<br />Server infrastructure<br />Amazon (by now)<br />Focus on speed on development + reliability<br />
    22. 22. 24stages<br />ProductStrategy (fixed)<br />Definition of Market Problem: Vision<br />ProductStrategy (per release)<br />Service<br />Business Model<br />Innovation Model<br />Positioning<br />Roadmap<br />Launch Plan<br />Timeline & Budget<br />Requirements<br />Product Backlog<br />Stories<br />UX & Interaction Design<br />ProductDevelopment (per iteration)<br />Iteration Planning<br />Daily Standup<br />Burndown<br />Acceptance Tests<br />Doc and Training<br />Feedback<br />Retrospective<br />ProductLaunch (per release)<br />Marketing Communications Plan<br />Organizational Readiness: web delivery<br />Beta<br />Collateral / Sales Tools<br />Support<br />
    23. 23. Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”<br />
    24. 24. 24s next steps<br />April 1st – Beta release (facebook fans) for free<br />June – Beta release for premium<br />Xmas – “1.0” – full release<br />Free + premium + eCommerce affiliations<br />
    25. 25. More Info – info@24symbols.com<br />http://www.24symbols.com<br />http://slideshare.net/24symbols<br />
    26. 26. Credits<br />Some of theimagesshownwereobtainedfromthesearchengine search.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing<br />
    27. 27. Credits<br />T1. http://www.flickr.com/photos/nrbelex/454711486/<br />T3. http://www.flickr.com/photos/jblyberg/4506047012/<br />T4. http://www.flickr.com/photos/walkadog/3353936487/<br />T4. http://www.flickr.com/photos/takomabibelot/2044735782/<br />T10. http://www.flickr.com/photos/senioscopia/501465437/<br />T13. http://www.flickr.com/photos/eneas/175027945/<br />T14. http://www.flickr.com/photos/halfbisqued/2353845688/<br />T22. http://www.flickr.com/photos/nrbelex/454711486/<br />T23. http://www.flickr.com/photos/giuli-o/3421333361/<br />

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