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Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
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Presentation of 24symbols to primerviernes

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primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

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  • http://www.flickr.com/photos/nrbelex/454711486/
  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/senioscopia/501465437/
  • http://www.flickr.com/photos/eneas/175027945/
  • 30 sT = 7.30
  • 30 sT = 7.30
  • http://www.flickr.com/photos/nrbelex/454711486/
  • Transcript

    • 1. 24Symbols<br />Justo Hidalgo<br />Feb 4th, 2011<br />
    • 2. What?<br />
    • 3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.<br />
    • 4. is to<br />as<br />is to<br />
    • 5.
    • 6. Why?<br />
    • 7. MarketAnalysis<br />Forresterforecast<br />
    • 8. CompetitiveAnalysis<br /><ul><li>Publishers’ online bookstores
    • 9. eReaders online bookstores
    • 10. Traditionalbookstores
    • 11. Libraries
    • 12. Piracy / illegaldownloads</li></li></ul><li>How?<br />
    • 13. Beingthemeetingpointforpublishers, users and advertisers<br />
    • 14. Attention+ Conversion<br />Freemiummodel<br />
    • 15. Free Service: free accesstoeBooks, withads<br />
    • 16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel<br />
    • 17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts<br />
    • 18. Who?<br />
    • 19.
    • 20. Feetontheground<br />
    • 21. How is it done?<br />Front-end<br />HTML5 = + JavaScript<br />Back-end<br />RoR + some Java<br />Server infrastructure<br />Amazon (by now)<br />Focus on speed on development + reliability<br />
    • 22. 24stages<br />ProductStrategy (fixed)<br />Definition of Market Problem: Vision<br />ProductStrategy (per release)<br />Service<br />Business Model<br />Innovation Model<br />Positioning<br />Roadmap<br />Launch Plan<br />Timeline &amp; Budget<br />Requirements<br />Product Backlog<br />Stories<br />UX &amp; Interaction Design<br />ProductDevelopment (per iteration)<br />Iteration Planning<br />Daily Standup<br />Burndown<br />Acceptance Tests<br />Doc and Training<br />Feedback<br />Retrospective<br />ProductLaunch (per release)<br />Marketing Communications Plan<br />Organizational Readiness: web delivery<br />Beta<br />Collateral / Sales Tools<br />Support<br />
    • 23. Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”<br />
    • 24. 24s next steps<br />April 1st – Beta release (facebook fans) for free<br />June – Beta release for premium<br />Xmas – “1.0” – full release<br />Free + premium + eCommerce affiliations<br />
    • 25. More Info – info@24symbols.com<br />http://www.24symbols.com<br />http://slideshare.net/24symbols<br />
    • 26. Credits<br />Some of theimagesshownwereobtainedfromthesearchengine search.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing<br />
    • 27. Credits<br />T1. http://www.flickr.com/photos/nrbelex/454711486/<br />T3. http://www.flickr.com/photos/jblyberg/4506047012/<br />T4. http://www.flickr.com/photos/walkadog/3353936487/<br />T4. http://www.flickr.com/photos/takomabibelot/2044735782/<br />T10. http://www.flickr.com/photos/senioscopia/501465437/<br />T13. http://www.flickr.com/photos/eneas/175027945/<br />T14. http://www.flickr.com/photos/halfbisqued/2353845688/<br />T22. http://www.flickr.com/photos/nrbelex/454711486/<br />T23. http://www.flickr.com/photos/giuli-o/3421333361/<br />

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