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Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
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Presentation of 24symbols to primerviernes

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primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

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  • http://www.flickr.com/photos/nrbelex/454711486/
  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/senioscopia/501465437/
  • http://www.flickr.com/photos/eneas/175027945/
  • 30 sT = 7.30
  • 30 sT = 7.30
  • http://www.flickr.com/photos/nrbelex/454711486/
  • Transcript

    • 1. 24Symbols
      Justo Hidalgo
      Feb 4th, 2011
    • 2. What?
    • 3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.
    • 4. is to
      as
      is to
    • 5.
    • 6. Why?
    • 7. MarketAnalysis
      Forresterforecast
    • 8. CompetitiveAnalysis
      • Publishers’ online bookstores
      • 9. eReaders online bookstores
      • 10. Traditionalbookstores
      • 11. Libraries
      • 12. Piracy / illegaldownloads
    • How?
    • 13. Beingthemeetingpointforpublishers, users and advertisers
    • 14. Attention+ Conversion
      Freemiummodel
    • 15. Free Service: free accesstoeBooks, withads
    • 16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel
    • 17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts
    • 18. Who?
    • 19.
    • 20. Feetontheground
    • 21. How is it done?
      Front-end
      HTML5 = + JavaScript
      Back-end
      RoR + some Java
      Server infrastructure
      Amazon (by now)
      Focus on speed on development + reliability
    • 22. 24stages
      ProductStrategy (fixed)
      Definition of Market Problem: Vision
      ProductStrategy (per release)
      Service
      Business Model
      Innovation Model
      Positioning
      Roadmap
      Launch Plan
      Timeline & Budget
      Requirements
      Product Backlog
      Stories
      UX & Interaction Design
      ProductDevelopment (per iteration)
      Iteration Planning
      Daily Standup
      Burndown
      Acceptance Tests
      Doc and Training
      Feedback
      Retrospective
      ProductLaunch (per release)
      Marketing Communications Plan
      Organizational Readiness: web delivery
      Beta
      Collateral / Sales Tools
      Support
    • 23. Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”
    • 24. 24s next steps
      April 1st – Beta release (facebook fans) for free
      June – Beta release for premium
      Xmas – “1.0” – full release
      Free + premium + eCommerce affiliations
    • 25. More Info – info@24symbols.com
      http://www.24symbols.com
      http://slideshare.net/24symbols
    • 26. Credits
      Some of theimagesshownwereobtainedfromthesearchengine search.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing
    • 27. Credits
      T1. http://www.flickr.com/photos/nrbelex/454711486/
      T3. http://www.flickr.com/photos/jblyberg/4506047012/
      T4. http://www.flickr.com/photos/walkadog/3353936487/
      T4. http://www.flickr.com/photos/takomabibelot/2044735782/
      T10. http://www.flickr.com/photos/senioscopia/501465437/
      T13. http://www.flickr.com/photos/eneas/175027945/
      T14. http://www.flickr.com/photos/halfbisqued/2353845688/
      T22. http://www.flickr.com/photos/nrbelex/454711486/
      T23. http://www.flickr.com/photos/giuli-o/3421333361/

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