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Presentation of 24symbols to primerviernes

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primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

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  • http://www.flickr.com/photos/nrbelex/454711486/
  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/senioscopia/501465437/
  • http://www.flickr.com/photos/eneas/175027945/
  • 30 sT = 7.30
  • 30 sT = 7.30
  • http://www.flickr.com/photos/nrbelex/454711486/
  • Transcript

    • 1. 24Symbols
      Justo Hidalgo
      Feb 4th, 2011
    • 2. What?
    • 3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.
    • 4. is to
      as
      is to
    • 5.
    • 6. Why?
    • 7. MarketAnalysis
      Forresterforecast
    • 8. CompetitiveAnalysis
      • Publishers’ online bookstores
      • 9. eReaders online bookstores
      • 10. Traditionalbookstores
      • 11. Libraries
      • 12. Piracy / illegaldownloads
    • How?
    • 13. Beingthemeetingpointforpublishers, users and advertisers
    • 14. Attention+ Conversion
      Freemiummodel
    • 15. Free Service: free accesstoeBooks, withads
    • 16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel
    • 17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts
    • 18. Who?
    • 19.
    • 20. Feetontheground
    • 21. How is it done?
      Front-end
      HTML5 = + JavaScript
      Back-end
      RoR + some Java
      Server infrastructure
      Amazon (by now)
      Focus on speed on development + reliability
    • 22. 24stages
      ProductStrategy (fixed)
      Definition of Market Problem: Vision
      ProductStrategy (per release)
      Service
      Business Model
      Innovation Model
      Positioning
      Roadmap
      Launch Plan
      Timeline & Budget
      Requirements
      Product Backlog
      Stories
      UX & Interaction Design
      ProductDevelopment (per iteration)
      Iteration Planning
      Daily Standup
      Burndown
      Acceptance Tests
      Doc and Training
      Feedback
      Retrospective
      ProductLaunch (per release)
      Marketing Communications Plan
      Organizational Readiness: web delivery
      Beta
      Collateral / Sales Tools
      Support
    • 23. Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”
    • 24. 24s next steps
      April 1st – Beta release (facebook fans) for free
      June – Beta release for premium
      Xmas – “1.0” – full release
      Free + premium + eCommerce affiliations
    • 25. More Info – info@24symbols.com
      http://www.24symbols.com
      http://slideshare.net/24symbols
    • 26. Credits
      Some of theimagesshownwereobtainedfromthesearchengine search.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing
    • 27. Credits
      T1. http://www.flickr.com/photos/nrbelex/454711486/
      T3. http://www.flickr.com/photos/jblyberg/4506047012/
      T4. http://www.flickr.com/photos/walkadog/3353936487/
      T4. http://www.flickr.com/photos/takomabibelot/2044735782/
      T10. http://www.flickr.com/photos/senioscopia/501465437/
      T13. http://www.flickr.com/photos/eneas/175027945/
      T14. http://www.flickr.com/photos/halfbisqued/2353845688/
      T22. http://www.flickr.com/photos/nrbelex/454711486/
      T23. http://www.flickr.com/photos/giuli-o/3421333361/

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