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IDPF 2011: 24symbols at the IDPF conference, 2011
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IDPF 2011: 24symbols at the IDPF conference, 2011

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Presentation of 24symbols during the IDPF'11 conference panel "Breakthrough Business Models".

Presentation of 24symbols during the IDPF'11 conference panel "Breakthrough Business Models".

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Transcript

  • 1.  
  • 2. Challenge 1: Piracy
  • 3. Challenge 2: Cannibalization
  • 4. Challenge 3: What’s a Book now? ?
  • 5. 24symbols is a platform to read digital books on the Internet 24s = cloud + social + freemium
  • 6. No file download required On the cloud
  • 7.  
  • 8.  
  • 9.  
  • 10. Your readings go with you Social
  • 11.  
  • 12.  
  • 13. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks, ad-free. Price by subscription Affiliation: traffic redirection to the publisher ’ s/retailer ’ s site
  • 14. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  • 15. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  • 16. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  • 17. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  • 18. Income 24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read. Publisher ’ s Income 70% Total Income Publisher's Pages Read Total Pages Read = x
  • 19. Challenge 1: Piracy
  • 20. Challenge 2: Cannibalization
  • 21. Challenge 3: What’s a Book now? ?
  • 22. It ’ s happening now
    • Private Beta released on March 31 st
      • Number of invitations requested: 6,000 on March 31 st , 25,000+ on May 22 nd
      • Number of active beta users: 12,000
      • Number of pages read: 150,000+
    • Next milestone: June 30 th
      • Premium model
      • Apps
  • 23. Thanks! www.24symbols.com http://www.facebook.com/24symbols @24symbols [email_address]