Challenge 1: Piracy
Challenge 2: Cannibalization
Challenge 3: What’s a Book now? ?
24symbols is a platform to read digital books on the Internet 24s = cloud + social + freemium
No file download required On the cloud
 
 
 
Your readings go with you Social
 
 
Freemium Business Model Free:  ability to read ebooks, free and with non-intrusive ads Premium:  ability to read ebooks, a...
24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social...
24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social...
24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social...
24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social...
Income 24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total n...
Challenge 1: Piracy
Challenge 2: Cannibalization
Challenge 3: What’s a Book now? ?
It ’ s happening now <ul><li>Private Beta released on March 31 st </li></ul><ul><ul><li>Number of invitations requested: 6...
Thanks! www.24symbols.com http://www.facebook.com/24symbols @24symbols [email_address]
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IDPF 2011: 24symbols at the IDPF conference, 2011

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Presentation of 24symbols during the IDPF'11 conference panel "Breakthrough Business Models".

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IDPF 2011: 24symbols at the IDPF conference, 2011

  1. 2. Challenge 1: Piracy
  2. 3. Challenge 2: Cannibalization
  3. 4. Challenge 3: What’s a Book now? ?
  4. 5. 24symbols is a platform to read digital books on the Internet 24s = cloud + social + freemium
  5. 6. No file download required On the cloud
  6. 10. Your readings go with you Social
  7. 13. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks, ad-free. Price by subscription Affiliation: traffic redirection to the publisher ’ s/retailer ’ s site
  8. 14. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  9. 15. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  10. 16. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  11. 17. 24symbols Freemium Model 24symbols Publisher/Aggregator money eBook Catalog Advertiser E xposure to Readers Ad-free Social Reading Service Reader subscription R evenue share Reader Free Social Reading Service Retailer Affiliation Leads A ffiliation share
  12. 18. Income 24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read. Publisher ’ s Income 70% Total Income Publisher's Pages Read Total Pages Read = x
  13. 19. Challenge 1: Piracy
  14. 20. Challenge 2: Cannibalization
  15. 21. Challenge 3: What’s a Book now? ?
  16. 22. It ’ s happening now <ul><li>Private Beta released on March 31 st </li></ul><ul><ul><li>Number of invitations requested: 6,000 on March 31 st , 25,000+ on May 22 nd </li></ul></ul><ul><ul><li>Number of active beta users: 12,000 </li></ul></ul><ul><ul><li>Number of pages read: 150,000+ </li></ul></ul><ul><li>Next milestone: June 30 th </li></ul><ul><ul><li>Premium model </li></ul></ul><ul><ul><li>Apps </li></ul></ul>
  17. 23. Thanks! www.24symbols.com http://www.facebook.com/24symbols @24symbols [email_address]

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