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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast

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Presentation of 24symbols given at the first O'Reilly Tools of Change for Publishing Webcast, led by Joe Wikert

Presentation of 24symbols given at the first O'Reilly Tools of Change for Publishing Webcast, led by Joe Wikert

Published in: Business, Technology
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Transcript

  • 1. A NetflixmodelforeBooks<br />Justo Hidalgo<br />Co-founder, <br />ChiefProductOfficer<br />May31st ,2011<br />
  • 2. Challenge 1: Piracy<br />
  • 3. Challenge 2: Cannibalization<br />
  • 4. Challenge 3: What’s a Book now?<br />?<br />
  • 5. 24symbols is a platformtoread digital books on the Internet<br />24s<br />cloud<br />social<br />+<br />freemium<br />+<br />=<br />
  • 6. On the cloud<br />No file download required<br />
  • 7.
  • 8.
  • 9.
  • 10. Social<br />Your readings go with you<br />
  • 11.
  • 12.
  • 13. Freemium Business Model<br />Free: ability to read ebooks, free and with non-intrusive ads<br />Premium: ability to read ebooks, ad-free. Price by subscription <br />Affiliation: traffic redirection to the publisher’s/retailer’s site<br />
  • 14. Income<br />24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read.<br />70% Total Income<br />Publisher&apos;s <br />Pages Read<br />Publisher’s<br />Income<br />x<br />=<br />Total Pages Read<br />
  • 15. Product<br />
  • 16. Challenge 1: Piracy<br />
  • 17. Challenge 2: Cannibalization<br />
  • 18. Challenge 3: What’s a Booknow?<br />?<br />
  • 19. It’s happening now<br />Private Beta released on March 31st<br />Number of invitations requested: 6,000 on March 31st, 25,000+ on May 22nd<br />Number of active beta users: 12,000<br />Number of pages read: 150,000+<br />Next milestone: June 30th<br />Premium model<br />Apps<br />
  • 20. Thanks!<br />http://www.facebook.com/24symbols<br />Justo Hidalgo<br />www.24symbols.com<br />@24symbols<br />@justohidalgo<br />info@24symbols.com<br />jhidalgo@24symbols.com <br />

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