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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast

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Presentation of 24symbols given at the first O'Reilly Tools of Change for Publishing Webcast, led by Joe Wikert

Presentation of 24symbols given at the first O'Reilly Tools of Change for Publishing Webcast, led by Joe Wikert

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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast Presentation Transcript

  • 1. A NetflixmodelforeBooks
    Justo Hidalgo
    Co-founder,
    ChiefProductOfficer
    May31st ,2011
  • 2. Challenge 1: Piracy
  • 3. Challenge 2: Cannibalization
  • 4. Challenge 3: What’s a Book now?
    ?
  • 5. 24symbols is a platformtoread digital books on the Internet
    24s
    cloud
    social
    +
    freemium
    +
    =
  • 6. On the cloud
    No file download required
  • 7.
  • 8.
  • 9.
  • 10. Social
    Your readings go with you
  • 11.
  • 12.
  • 13. Freemium Business Model
    Free: ability to read ebooks, free and with non-intrusive ads
    Premium: ability to read ebooks, ad-free. Price by subscription
    Affiliation: traffic redirection to the publisher’s/retailer’s site
  • 14. Income
    24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read.
    70% Total Income
    Publisher's
    Pages Read
    Publisher’s
    Income
    x
    =
    Total Pages Read
  • 15. Product
  • 16. Challenge 1: Piracy
  • 17. Challenge 2: Cannibalization
  • 18. Challenge 3: What’s a Booknow?
    ?
  • 19. It’s happening now
    Private Beta released on March 31st
    Number of invitations requested: 6,000 on March 31st, 25,000+ on May 22nd
    Number of active beta users: 12,000
    Number of pages read: 150,000+
    Next milestone: June 30th
    Premium model
    Apps
  • 20. Thanks!
    http://www.facebook.com/24symbols
    Justo Hidalgo
    www.24symbols.com
    @24symbols
    @justohidalgo
    info@24symbols.com
    jhidalgo@24symbols.com