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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast
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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast

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Presentation of 24symbols given at the first O'Reilly Tools of Change for Publishing Webcast, led by Joe Wikert

Presentation of 24symbols given at the first O'Reilly Tools of Change for Publishing Webcast, led by Joe Wikert

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    TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast Presentation Transcript

    • A NetflixmodelforeBooks
      Justo Hidalgo
      Co-founder,
      ChiefProductOfficer
      May31st ,2011
    • Challenge 1: Piracy
    • Challenge 2: Cannibalization
    • Challenge 3: What’s a Book now?
      ?
    • 24symbols is a platformtoread digital books on the Internet
      24s
      cloud
      social
      +
      freemium
      +
      =
    • On the cloud
      No file download required
    • Social
      Your readings go with you
    • Freemium Business Model
      Free: ability to read ebooks, free and with non-intrusive ads
      Premium: ability to read ebooks, ad-free. Price by subscription
      Affiliation: traffic redirection to the publisher’s/retailer’s site
    • Income
      24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read.
      70% Total Income
      Publisher's
      Pages Read
      Publisher’s
      Income
      x
      =
      Total Pages Read
    • Product
    • Challenge 1: Piracy
    • Challenge 2: Cannibalization
    • Challenge 3: What’s a Booknow?
      ?
    • It’s happening now
      Private Beta released on March 31st
      Number of invitations requested: 6,000 on March 31st, 25,000+ on May 22nd
      Number of active beta users: 12,000
      Number of pages read: 150,000+
      Next milestone: June 30th
      Premium model
      Apps
    • Thanks!
      http://www.facebook.com/24symbols
      Justo Hidalgo
      www.24symbols.com
      @24symbols
      @justohidalgo
      info@24symbols.com
      jhidalgo@24symbols.com