A NetflixmodelforeBooks<br />Justo Hidalgo<br />Co-founder, <br />ChiefProductOfficer<br />May31st ,2011<br />
Challenge 1: Piracy<br />
Challenge 2: Cannibalization<br />
Challenge 3: What’s a Book now?<br />?<br />
24symbols is a platformtoread digital books on the Internet<br />24s<br />cloud<br />social<br />+<br />freemium<br />+<br...
On the cloud<br />No file download required<br />
Social<br />Your readings go with you<br />
Freemium Business Model<br />Free: ability to read ebooks, free and with non-intrusive ads<br />Premium: ability to read e...
Income<br />24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the to...
Product<br />
Challenge 1: Piracy<br />
Challenge 2: Cannibalization<br />
Challenge 3: What’s a Booknow?<br />?<br />
It’s happening now<br />Private Beta released on March 31st<br />Number of invitations requested: 6,000 on March 31st, 25,...
Thanks!<br />http://www.facebook.com/24symbols<br />Justo Hidalgo<br />www.24symbols.com<br />@24symbols<br />@justohidalg...
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TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast

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Presentation of 24symbols given at the first O'Reilly Tools of Change for Publishing Webcast, led by Joe Wikert

Published in: Business, Technology
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Transcript of "TOC2011: 24symbols at the first O'Reilly Tools of Change in Publishing Webcast"

  1. 1. A NetflixmodelforeBooks<br />Justo Hidalgo<br />Co-founder, <br />ChiefProductOfficer<br />May31st ,2011<br />
  2. 2. Challenge 1: Piracy<br />
  3. 3. Challenge 2: Cannibalization<br />
  4. 4. Challenge 3: What’s a Book now?<br />?<br />
  5. 5. 24symbols is a platformtoread digital books on the Internet<br />24s<br />cloud<br />social<br />+<br />freemium<br />+<br />=<br />
  6. 6. On the cloud<br />No file download required<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. Social<br />Your readings go with you<br />
  11. 11.
  12. 12.
  13. 13. Freemium Business Model<br />Free: ability to read ebooks, free and with non-intrusive ads<br />Premium: ability to read ebooks, ad-free. Price by subscription <br />Affiliation: traffic redirection to the publisher’s/retailer’s site<br />
  14. 14. Income<br />24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read.<br />70% Total Income<br />Publisher's <br />Pages Read<br />Publisher’s<br />Income<br />x<br />=<br />Total Pages Read<br />
  15. 15. Product<br />
  16. 16. Challenge 1: Piracy<br />
  17. 17. Challenge 2: Cannibalization<br />
  18. 18. Challenge 3: What’s a Booknow?<br />?<br />
  19. 19. It’s happening now<br />Private Beta released on March 31st<br />Number of invitations requested: 6,000 on March 31st, 25,000+ on May 22nd<br />Number of active beta users: 12,000<br />Number of pages read: 150,000+<br />Next milestone: June 30th<br />Premium model<br />Apps<br />
  20. 20. Thanks!<br />http://www.facebook.com/24symbols<br />Justo Hidalgo<br />www.24symbols.com<br />@24symbols<br />@justohidalgo<br />info@24symbols.com<br />jhidalgo@24symbols.com <br />

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