Pres for Centraal Boekhuis, Dec 2011

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Pres for Centraal Boekhuis, Dec 2011

  1. 1. Justo Hidalgo (@justohidalgo)Co-founder, Chief Business Dev Officer December 7th, 2011
  2. 2. = cloud + social + freemium
  3. 3. On the cloud
  4. 4. Social
  5. 5. Freemium■ Free: ability to read ebooks, free and with non-intrusive ads■ Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription■ Affiliation: we redirect traffic to your site or wherever you sell your printed books
  6. 6. Why1. Control 3. Income 2. Marketing
  7. 7. 1. Control Real Time Statistics No Downloads Flexibility (catalog) No Exclusivity
  8. 8.  International Markets  SEO  Virality  Recommendations2. Marketing
  9. 9. 3. Income Additional income (direct + related to potential losses due to piracy) Proved business model Additional print sales (due to discoverability and impulse purchase)
  10. 10. Cannibalization?
  11. 11. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  12. 12. Fear of free?
  13. 13. Understanding Freemium freeusers Conversion Rate Delayed subscription premium (test the service & engage) time
  14. 14. Price per pagePrice/page Profit threshold Growth Phase Consolidation Phase time/conversion rate
  15. 15. It’s happening now■ Open access from June 30th • Web, iPad • Number of active beta users: 50,000+ • Number of pages read: 1,000,000+■ Christmas • iPhone, Android, … • +20,000 books • -> 100,000 users
  16. 16. Number of Users120000 HTML5 App (estimate) iPad App100000 Open Beta 80000 Closed beta (invite only) 60000 London Book Fair 40000 # USERS 20000 0 Visits in Netherlands: #7 worldwide, #3 in Europe after Spain and UK (appr. 5% of visits)
  17. 17. Thanks!www.24symbols.com http://www.facebook.com/24symbols @24symbols / @justohidalgo info@24symbols.com / jhidalgo@24symbols.com

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