Introduction to 24symbols (November 2012)

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Introduction to 24symbols for publishers

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  • We already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. In the UK we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H.
  • Introduction to 24symbols (November 2012)

    1. 1. 24symbols is a service to read digital bookson the Internet based on a subscription model 24s = cloud + social + freemium
    2. 2. On the cloud
    3. 3. Social
    4. 4. Freemium Business ModelFree: ability to read ebooks, free and with non-intrusiveadsPremium: ability to read ebooks ad-free and with noInternet connection Goal 10%
    5. 5. Freemium
    6. 6. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
    7. 7. Income model 70% Total Income Publishers x Pages ReadFREE Total Pages Read PUB A PUB BPREMIUM PUB C “Page per View”
    8. 8. Product Android iPhone HTML5 Web iPad app app app Launched in 09/12! Launched in 10/12!
    9. 9. Community
    10. 10. @justohidalgo
    11. 11. Biggest AppleReseller in Spain1-yearsubscription to24s per iPad/Macpurchased
    12. 12. Vodafone campaign for new phones1-month subscription
    13. 13. Traffic Milestones 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3Users 10,000 25,000 37,500 47,000 55,000 63,000 80,000iOS - - 15,000 30,000 35,000 37,000 40,000AppsFaceboo 10,000 25,000 25,000 25,000 25,000 25,000 25,000k FansTwitter 1,500 3,000 3,500 4,000 4,500 4,500 4,800FansPages 120,000 350,000 550,000 800,000 1.2M 2M 2.5MBooks 500 1,500 2,750 4,500 5,500 6,500 8,000
    14. 14. 8500085,000+ 80000 75000 70000 65000 60000registered users 55000 50000 45000 40000 Jun-12 Jul-12 Aug-12 Jan-12 Apr-12 Sep-12 Dec-11 Feb-12 May-12 Mar-12 Nov-11100+book pages read per active user permonth500+book pages read per paid user permonth
    15. 15. Books: 7,000 overall.Catalog 70+ publishers. Already in the UK.
    16. 16. 85+ publishers, 10+ in UK and growing Major publishers Bestselling titles
    17. 17. Press Coverage
    18. 18. Thanks 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List 2012 FinalistJusto Hidalgo: Co-founder, ChiefBizDev Officerjhidalgo@24symbols.com@justohidalgoAitor Grandes: Co-founder, CEOagrandes@24symbols,com@aitorgrandeswww.24symbols.com

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