Cloud and subscription
models for the publishing
industry
Justo Hidalgo (@justohidalgo)
Co-founder, Chief Bus Dev Officer
24symbols is a platform to read
digital books on the Internet
= cloud + social + freemium
No file download required
On the cloud
Your readings go with you
Social
Breaking
the wall
between
the book
and the
readers
Freemium
Free: ability to read ebooks, free and with non-intrusive
ads
Premium: ability to read ebooks, ad-free, even with...
Income model
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
...
Fear of free?
Understanding Freemium
time
users
Delayed subscription
(test the service & engage)
free
premium
Conversion Rate
Pageview price is related to
Conversion Rates
Conversion Rate
Goal: 10%
Pageview Price Pageview Price
“You want to give out all books for
free (shame on you!)”
“Ads are never
a relevant income source”
“It is more profitable
to have 100K premium users
than 10M free users”
“A minimum pageview price
is not guaranteed”
Why 24symbols
Income
Marketing
Control
Control
 Real Time Statistics
 International Markets
 Audits
 No Downloads
 Flexibility (catalog)
 No Exclusivity
 Additional income
(direct + related to
potential losses due to
piracy)
 Proved business
model
 Additional imprint
sale...
Marketing
 SEO
 Virality
 Recommendations
It’s happening now!
■ Open access from June 30th
• Web, iPad
• Number of active beta users: 50,000+
• Number of pages read...
What to do then?
Explore new business possibilities
No risk (stats for decision making)
Easy, flexible to use
Traditional ...
…visit our
stand!
Thanks!
http://www.facebook.com/24symbols
@24symbols / @justohidalgo
info@24symbols.com /
jhidalgo@24sym...
Frankfurt Book Fair 2011 - Hotspot Presentation
Frankfurt Book Fair 2011 - Hotspot Presentation
Frankfurt Book Fair 2011 - Hotspot Presentation
Frankfurt Book Fair 2011 - Hotspot Presentation
Frankfurt Book Fair 2011 - Hotspot Presentation
Frankfurt Book Fair 2011 - Hotspot Presentation
Frankfurt Book Fair 2011 - Hotspot Presentation
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Frankfurt Book Fair 2011 - Hotspot Presentation

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Presentation of 24symbols at Frankfurt Book Fair 2011

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  • But in a small corner of that remote country someone thought that there should be some alternative to resignation, that the reader should be offered benefits instead of limitations. 

    That there should be a meeting point between publishers, authors and readers. That the reader experience should be as easy as "I log in, search the library, select one book and start reading without downloading anything, everything is in the cloud. If I switch devices I can keep reading from the same point. I can share and recommend books. Now I am hooked on it. If I pay a subscription I can enjoy even more advantages." All legal, all open, with a clear return of investment to publishers and authors, and with great advantages to potential readers. And they all lived happily ever after. 
  • IMG: http://www.flickr.com/photos/rberteig/3396524747/
  • Frankfurt Book Fair 2011 - Hotspot Presentation

    1. 1. Cloud and subscription models for the publishing industry Justo Hidalgo (@justohidalgo) Co-founder, Chief Bus Dev Officer
    2. 2. 24symbols is a platform to read digital books on the Internet = cloud + social + freemium
    3. 3. No file download required On the cloud
    4. 4. Your readings go with you Social
    5. 5. Breaking the wall between the book and the readers
    6. 6. Freemium Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription Affiliation: we redirect traffic to your site or wherever you sell your printed books
    7. 7. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. Publisher’s Income 70% Total Income Publisher's Pages Read Total Pages Read = x
    8. 8. Fear of free?
    9. 9. Understanding Freemium time users Delayed subscription (test the service & engage) free premium Conversion Rate
    10. 10. Pageview price is related to Conversion Rates Conversion Rate Goal: 10% Pageview Price Pageview Price
    11. 11. “You want to give out all books for free (shame on you!)”
    12. 12. “Ads are never a relevant income source”
    13. 13. “It is more profitable to have 100K premium users than 10M free users”
    14. 14. “A minimum pageview price is not guaranteed”
    15. 15. Why 24symbols Income Marketing Control
    16. 16. Control  Real Time Statistics  International Markets  Audits  No Downloads  Flexibility (catalog)  No Exclusivity
    17. 17.  Additional income (direct + related to potential losses due to piracy)  Proved business model  Additional imprint sales (due to discoverability and impulsive purchase) Income
    18. 18. Marketing  SEO  Virality  Recommendations
    19. 19. It’s happening now! ■ Open access from June 30th • Web, iPad • Number of active beta users: 50,000+ • Number of pages read: 1,000,000+ ■ Next milestone: Christmas • iPhone, Android • +20,000 books
    20. 20. What to do then? Explore new business possibilities No risk (stats for decision making) Easy, flexible to use Traditional sales increase + new increasing income source And, of course…
    21. 21. …visit our stand! Thanks! http://www.facebook.com/24symbols @24symbols / @justohidalgo info@24symbols.com / jhidalgo@24symbols.com www.24symbols.com

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