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  • But in a small corner of that remote country someone thought that there should be some alternative to resignation, that the reader should be offered benefits instead of limitations. That there should be a meeting point between publishers, authors and readers. That the reader experience should be as easy as "I log in, search the library, select one book and start reading without downloading anything, everything is in the cloud. If I switch devices I can keep reading from the same point. I can share and recommend books. Now I am hooked on it. If I pay a subscription I can enjoy even more advantages." All legal, all open, with a clear return of investment to publishers and authors, and with great advantages to potential readers. And they all lived happily ever after. 


  • 1. Cloud and subscriptionmodels for the publishing industry Justo Hidalgo (@justohidalgo) Co-founder, Chief Bus Dev Officer
  • 2. 24symbols is a platform to readdigital books on the Internet = cloud + social + freemium
  • 3. On the cloud No file download required
  • 4. Social Your readings go with you
  • 5. Breakingthe wallbetweenthe bookand thereaders
  • 6. Freemium Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription Affiliation: we redirect traffic to your site or wherever you sell your printed books
  • 7. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  • 8. Fear of free?
  • 9. Understanding Freemium free users Conversion Rate Delayed subscription premium (test the service & engage) time
  • 10. Pageview price is related toConversion Rates Conversion Rate Goal: 10% Pageview Price Pageview Price
  • 11. “You want to give out all books for free (shame on you!)”
  • 12. “Ads are nevera relevant income source”
  • 13. “It is more profitableto have 100K premium users than 10M free users”
  • 14. “A minimum pageview price is not guaranteed”
  • 15. Why 24symbolsControl Income Marketing
  • 16. Control Real Time Statistics International Markets Audits No Downloads Flexibility (catalog) No Exclusivity
  • 17. Income Additional income (direct + related to potential losses due to piracy) Proved business model Additional imprint sales (due to discoverability and impulsive purchase)
  • 18.  SEO  Virality  RecommendationsMarketing
  • 19. It’s happening now!■ Open access from June 30th • Web, iPad • Number of active beta users: 50,000+ • Number of pages read: 1,000,000+■ Next milestone: Christmas • iPhone, Android • +20,000 books
  • 20. What to do then? Explore new business possibilities No risk (stats for decision making) Easy, flexible to use Traditional sales increase + new increasing income source And, of course…
  • 21. …visit our stand! Thanks!www.24symbols.com http://www.facebook.com/24symbols @24symbols / @justohidalgo info@24symbols.com / jhidalgo@24symbols.com