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At Boekblad aan Zee

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Presentation of 24symbols at Boekblad aan Zee, on June 2012. Great fun

Presentation of 24symbols at Boekblad aan Zee, on June 2012. Great fun

Published in: Business, Technology

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Transcript

  • 1. Zie boeken niet langer als “product” maar als “díenst” The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
  • 2. ■ Co-founder, 24symbols■ Past: B2B stuff (data integration, metadata, web search and automation, …) • VP Sales Engineering, Product Management • VP Technology■ Mentor at Startup Bootcamp, Tetuan Valley■ Ph.D., M.Sc. in Computer Science • Training in Product Strategy/Mgmt, Innovation&Creativity at Stanford, UC Berkeley■ Blog: www.loscuentosdelabuelo.com■ justohidalgo AT gmail DOT com
  • 3. $ $
  • 4. To Read or Not To Read: A Question of National Consequence. National Endowment for the Arts, 2007BUT
  • 5. Multidevice synchronizationHTML5 Web iPad app
  • 6. Real-TimeLearningandControl
  • 7. Mutable artifact Credits: Craig Mod, June 2011
  • 8. Breakingthe wallbetweenthe bookand thereaders…
  • 9. … among the readers themselves…
  • 10. … and with the authors?
  • 11. This is what many of you would liketo have (picture of Apple Store in NYC)
  • 12. But that’s a huge challenge forMOST publishers… and for readers Big PublisherI just wanted to read a book… Great Publisher Cool Publisher
  • 13. “Book as a Service” provides a real HUB for readers, publishers and authors
  • 14. Are books “it”?
  • 15. Recommendations Recommendations Engine based on prior readings Social recommendations (your friends!)
  • 16. … not just for fun…■ Edition, Author and Publisher Pages■ Sharable in Facebook, Twitter, Google+ (virality)■ Organic positioning in search engines
  • 17. Content is not enoughFREE CONTENT PAID CONTENT many 1
  • 18. But it is still key…
  • 19. … and core of your business
  • 20. FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT c
  • 21. Freemium =Free: read ebooks, free and with non-intrusive adsPremium: ad-free, even withoutInternet connection. Price bysubscriptionAffiliation: we redirect traffic to yoursite or wherever you sell your printedbooks
  • 22. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  • 23. Free / Premium FreeUsers Conversion Rate Delayed subscription (test the service & engage) Premium Time
  • 24. Fear of free?
  • 25. Price/page Price per page Profit threshold Growth Consolidation time/conversion rate
  • 26. Catalog
  • 27. Bedankt en Geniet van de rest van de conferentie!Justo Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com
  • 28. Credits All pictures belong to the presenter except: • #7: http://www.flickr.com/photos/strelban/4006093355/ • #8: from publishing websites • #17: http://www.flickr.com/photos/hilighters/6906337252/ • #18: http://www.flickr.com/photos/basykes/116987219/ • #20: http://www.flickr.com/photos/nestorlacle/6192964557 / • #49: http://www.flickr.com/photos/rberteig/3396524747/ All icons belong to the Noun Project (thenounproject.com) and its authors