24symbols. The Spotify Model for eBooks - Presentation
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24symbols. The Spotify Model for eBooks - Presentation

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24symbols will be at the London Book Fair in April 10th-13th. Please visit our booth or come to our talk (Mon, April 11th, 2PM)!!!

24symbols will be at the London Book Fair in April 10th-13th. Please visit our booth or come to our talk (Mon, April 11th, 2PM)!!!

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  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/43602175@N06/4070018828/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/question_everything/1460025318/http://www.flickr.com/photos/lrargerich/3233417205/
  • http://www.flickr.com/photos/senioscopia/501465437/
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  • http://www.flickr.com/photos/horiavarlan/4268152821/
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Transcript

  • 1.
  • 2. What?
  • 3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.
  • 4. (unlikeotherexistingeReading and digital contentpurchasesystems),
    24Symbolsoffers a “freemium”, ad-basedmodel, thatletsusersenjoyreading in a completelygratisway, orwith a flat ratetoaccess ad-less e-reading and withadditionalservices.
  • 5. Thatis...
  • 6. is to
    as
    is to
  • 7. In thecloud
    &
    share
    read
    No filedownload
  • 8. Withyourfriends
    &
    share
    read
    Yourreadinggoeswhereveryou are
  • 9.
  • 10. How?
  • 11. With a new businessmodelfor a worldthatiseasytocopy
  • 12. Beingthemeetingpointforpublishers, users and advertisers
  • 13. Attention+ Conversion
    Freemiummodel
  • 14. 3
  • 15. Free Service: free accesstoeBooks, withads
  • 16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel
  • 17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts
  • 18. BestSharer
    Read…
  • 19. … and share
  • 20. Justo N. Hidalgo – jhidalgo@24symbols.com
    http://www.24symbols.com
    http://slideshare.net/24symbols