24symbols - Read and Share
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24symbols - Read and Share

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24symbols is a solution to read and share digital books, that works in any reading device with internet connection and that gives any user access to an international catalogue of a huge variety of ...

24symbols is a solution to read and share digital books, that works in any reading device with internet connection and that gives any user access to an international catalogue of a huge variety of publishing companies.
Read more about us at 24symbols.com!!!

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  • http://www.flickr.com/photos/nrbelex/454711486/
  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/43602175@N06/4070018828/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • http://www.flickr.com/photos/kellycree/4601628793/
  • http://www.flickr.com/photos/jam343/3502673/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/question_everything/1460025318/http://www.flickr.com/photos/lrargerich/3233417205/
  • http://www.flickr.com/photos/senioscopia/501465437/
  • http://www.flickr.com/photos/eneas/175027945/
  • http://www.flickr.com/photos/simon_and_you/1062318106/
  • 30 sT = 7.30
  • http://www.flickr.com/photos/horiavarlan/4268152821/
  • http://www.flickr.com/photos/wwworks/2222523486/
  • http://www.flickr.com/photos/nrbelex/454711486/

24symbols - Read and Share Presentation Transcript

  • 1. 24Symbols
  • 2. What?
  • 3. 24Symbolsis a multichannel, web applicationtoread and share eBookswithno downloadrequired
  • 4. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.
  • 5. (unlikeotherexistingeReading and digital contentpurchasesystems),
    24Symbolsoffers a “freemium”, ad-basedmodel, thatletsusersenjoyreading in a completelygratisway, orwith a flat ratetoaccessad-less e-reading and withadditionalservices.
  • 6. Thatis...
  • 7. is to
    as
    is to
  • 8.
  • 9. Why?
  • 10. Becausewewanttoprovideeveryonethepossibilityforreading
  • 11. MarketAnalysis
    Previsiones Forrester para los próximos años
  • 12. MarketAnalysis: potentialmarket
  • 13. CompetitiveAnalysis
    • Publishers’ online bookstores
    • 14. eReaders online bookstores
    • 15. Traditionalbookstores
    • 16. Libraries
    • 17. Piracy / illegaldownloads
  • How?
  • 18. With a new businessmodelfor a worldthatiseasytocopy
  • 19. Beingthemeetingpointforpublishers, users and advertisers
  • 20. Attention+ Conversion
    Freemiummodel
  • 21. 3
  • 22. Free Service: free accesstoeBooks, withads
  • 23. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel
  • 24. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts
  • 25. Target Audience
    • UserSegmentation
    • 26. Overall Reader
    • 27. Business&Management Reader
    • 28. Educational Reading
    • 29. Public sector Reader
    • 30. Productdoc Reader
    • 31. Rural area Reader
  • 6 P’s
  • 32. Internacionalization
    Firstyear: Spain
    Secondyear: LATAM, France, UK, Germany
    Thirdyear: USA
    Fourthyear: consolidation, asianmarket
  • 33. Weaknesses
    Knowledge of Publishing environment(mitigatedthroughpartnerships and investors)
    Availability of Contents
    Strengths
    Solid Business Model
    TechnologicalPlatform
    Price
    Opportunities
    DisruptiveMarket
    Change of Publishing Statu Quo
    Window of Opportunity
    Threats
    Potentiallybigcompetitors(Amazon, Apple, Google)
    Big Publishing Houses (potentialpartners)
  • 34. Who?
  • 35.
    • CorporateStrategy
    • 36. Internationalization
    • 37. Sales Experience
    • 38. Management of Teams and Departments
    • 39. Product and Consulting
    • 40. Technology and R&D
  • When?
  • 41. Now!!
    Window of Opportunity
  • 42. BestSharer
    Read…
  • 43. … and share
  • 44. More Info – info@24symbols.com
    http://www.24symbols.com
    http://slideshare.net/24symbols
  • 45. Credits
    Some of theimagesshownwereobtainedfromthesearchenginesearch.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing
  • 46. Credits
    T1. http://www.flickr.com/photos/nrbelex/454711486/
    T3. http://www.flickr.com/photos/jblyberg/4506047012/
    T4. http://www.flickr.com/photos/43602175@N06/4070018686/
    T5. http://www.flickr.com/photos/43602175@N06/4070018828/
    T7. http://www.flickr.com/photos/walkadog/3353936487/
    T7. http://www.flickr.com/photos/takomabibelot/2044735782/
    T10. http://www.flickr.com/photos/kellycree/4601628793/
    T12. http://www.flickr.com/photos/jam343/3502673/
    T15. http://www.flickr.com/photos/question_everything/1460025318/
    T15. http://www.flickr.com/photos/lrargerich/3233417205/
    T16. http://www.flickr.com/photos/senioscopia/501465437/
    T20. http://www.flickr.com/photos/eneas/175027945/
    T21. http://www.flickr.com/photos/halfbisqued/2353845688/
    T24. http://www.flickr.com/photos/simon_and_you/1062318106/
    T30. http://www.flickr.com/photos/horiavarlan/4268152821/
    T31. http://www.flickr.com/photos/wwworks/2222523486/
    T32. http://www.flickr.com/photos/nrbelex/454711486/
    T33. http://www.flickr.com/photos/giuli-o/3421333361/