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24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
24symbols - Read and Share
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24symbols - Read and Share

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24symbols is a solution to read and share digital books, that works in any reading device with internet connection and that gives any user access to an international catalogue of a huge variety of …

24symbols is a solution to read and share digital books, that works in any reading device with internet connection and that gives any user access to an international catalogue of a huge variety of publishing companies.
Read more about us at 24symbols.com!!!

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  • http://www.flickr.com/photos/nrbelex/454711486/
  • http://www.flickr.com/photos/43602175@N06/4070018686/
  • http://www.flickr.com/photos/43602175@N06/4070018828/
  • http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  • http://www.flickr.com/photos/kellycree/4601628793/
  • http://www.flickr.com/photos/jam343/3502673/
  • 1.30T = 6.30
  • http://www.flickr.com/photos/question_everything/1460025318/http://www.flickr.com/photos/lrargerich/3233417205/
  • http://www.flickr.com/photos/senioscopia/501465437/
  • http://www.flickr.com/photos/eneas/175027945/
  • http://www.flickr.com/photos/simon_and_you/1062318106/
  • 30 sT = 7.30
  • http://www.flickr.com/photos/horiavarlan/4268152821/
  • http://www.flickr.com/photos/wwworks/2222523486/
  • http://www.flickr.com/photos/nrbelex/454711486/
  • Transcript

    • 1. 24Symbols<br />
    • 2. What?<br />
    • 3. 24Symbolsis a multichannel, web applicationtoread and share eBookswithno downloadrequired<br />
    • 4. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.<br />
    • 5. (unlikeotherexistingeReading and digital contentpurchasesystems),<br />24Symbolsoffers a “freemium”, ad-basedmodel, thatletsusersenjoyreading in a completelygratisway, orwith a flat ratetoaccessad-less e-reading and withadditionalservices.<br />
    • 6. Thatis...<br />
    • 7. is to<br />as<br />is to<br />
    • 8.
    • 9. Why?<br />
    • 10. Becausewewanttoprovideeveryonethepossibilityforreading<br />
    • 11. MarketAnalysis<br />Previsiones Forrester para los próximos años<br />
    • 12. MarketAnalysis: potentialmarket<br />
    • 13. CompetitiveAnalysis<br /><ul><li>Publishers’ online bookstores
    • 14. eReaders online bookstores
    • 15. Traditionalbookstores
    • 16. Libraries
    • 17. Piracy / illegaldownloads</li></li></ul><li>How?<br />
    • 18. With a new businessmodelfor a worldthatiseasytocopy<br />
    • 19. Beingthemeetingpointforpublishers, users and advertisers<br />
    • 20. Attention+ Conversion<br />Freemiummodel<br />
    • 21. 3<br />
    • 22. Free Service: free accesstoeBooks, withads<br />
    • 23. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel<br />
    • 24. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts<br />
    • 25. Target Audience<br /><ul><li>UserSegmentation
    • 26. Overall Reader
    • 27. Business&Management Reader
    • 28. Educational Reading
    • 29. Public sector Reader
    • 30. Productdoc Reader
    • 31. Rural area Reader</li></li></ul><li>6 P’s<br />
    • 32. Internacionalization<br />Firstyear: Spain<br />Secondyear: LATAM, France, UK, Germany<br />Thirdyear: USA<br />Fourthyear: consolidation, asianmarket<br />
    • 33. Weaknesses<br />Knowledge of Publishing environment(mitigatedthroughpartnerships and investors)<br />Availability of Contents<br />Strengths<br />Solid Business Model<br />TechnologicalPlatform<br />Price<br />Opportunities<br />DisruptiveMarket<br />Change of Publishing Statu Quo<br />Window of Opportunity<br />Threats<br />Potentiallybigcompetitors(Amazon, Apple, Google)<br />Big Publishing Houses (potentialpartners)<br />
    • 34. Who?<br />
    • 35. <ul><li>CorporateStrategy
    • 36. Internationalization
    • 37. Sales Experience
    • 38. Management of Teams and Departments
    • 39. Product and Consulting
    • 40. Technology and R&D</li></li></ul><li>When?<br />
    • 41. Now!!<br />Window of Opportunity<br />
    • 42. BestSharer<br />Read…<br />
    • 43. … and share<br />
    • 44. More Info – info@24symbols.com<br />http://www.24symbols.com<br />http://slideshare.net/24symbols<br />
    • 45. Credits<br />Some of theimagesshownwereobtainedfromthesearchenginesearch.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing<br />
    • 46. Credits<br />T1. http://www.flickr.com/photos/nrbelex/454711486/<br />T3. http://www.flickr.com/photos/jblyberg/4506047012/<br />T4. http://www.flickr.com/photos/43602175@N06/4070018686/<br />T5. http://www.flickr.com/photos/43602175@N06/4070018828/<br />T7. http://www.flickr.com/photos/walkadog/3353936487/<br />T7. http://www.flickr.com/photos/takomabibelot/2044735782/<br />T10. http://www.flickr.com/photos/kellycree/4601628793/<br />T12. http://www.flickr.com/photos/jam343/3502673/<br />T15. http://www.flickr.com/photos/question_everything/1460025318/<br />T15. http://www.flickr.com/photos/lrargerich/3233417205/<br />T16. http://www.flickr.com/photos/senioscopia/501465437/<br />T20. http://www.flickr.com/photos/eneas/175027945/<br />T21. http://www.flickr.com/photos/halfbisqued/2353845688/<br />T24. http://www.flickr.com/photos/simon_and_you/1062318106/<br />T30. http://www.flickr.com/photos/horiavarlan/4268152821/<br />T31. http://www.flickr.com/photos/wwworks/2222523486/<br />T32. http://www.flickr.com/photos/nrbelex/454711486/<br />T33. http://www.flickr.com/photos/giuli-o/3421333361/<br />

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