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24symbols Presentation at TOC New York, Feb 15th 2012
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24symbols Presentation at TOC New York, Feb 15th 2012

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24symbols participates at TOC NNew Ways to Sell: Paywalls, aggregation, subscription and more.

24symbols participates at TOC NNew Ways to Sell: Paywalls, aggregation, subscription and more.

Panel at TOC NY, 2012.

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24symbols Presentation at TOC New York, Feb 15th 2012 24symbols Presentation at TOC New York, Feb 15th 2012 Presentation Transcript

  • New Ways to Sell – Aggregated Content, Paywalls, Subscriptions, and More
  • Justo Hidalgo, Chief Product Officer @justohidalgo
  • Today we’re talking about
  • e
  • and
  • horrible
  • menacing
  • greedy
  • paywalls
  • Paywall means to users
  • and that used to be fine
  • until something happened
  • so, of course, the only way to react was
  • We are missing the point
  • We live in a world whereeverything can be copied
  • and that’s what it happens
  • naturally
  • We live in a world wherepeople can publish content for free
  • and that’s what it happens
  • naturally
  • So what happens if we join the two? 1.- Everything can be copied 2.- Everyone can provide content
  • That rules are broken
  • Will people pay for your content?
  • NO(sorry)
  • unless
  • Extremely high quality and differentiated content
  • Impressive brand recognition
  • Tough, ah? ?
  • Classic content-focused business model
  • Content is not enoughFREE CONTENT PAID CONTENT many 1
  • But it is still key
  • I (and some others ) have the solution
  • FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT
  • Not enough
  • Let me repeat again
  • Content is not enoughFREE CONTENT PAID CONTENT many 1
  • BOOK AS A SERVICE API
  • 1. Book on the cloud
  • 2. Social Reading
  • 3. Content aggregation
  • 4. API access API
  • BOOK AS A SERVICE API
  • = cloud + social + freemium
  • On the cloud
  • Social
  • FreemiumFREE
  • FreemiumFREE WANT MORE?
  • Freemium Business ModelFree: ability to read ebooks, free and with non-intrusiveadsPremium: ability to read ebooks ad-free and with noInternet connectionAffiliation: we redirect traffic to your e-commerce siteor wherever you sell your printed books
  • Fear of free?
  • Understanding Freemium freeusers Delayed subscription premium (test the service & engage) Conversion Rate time
  • Price per pagePrice/page Profit threshold Growth Phase Consolidation Phase time/conversion rate
  • Product HTML5 Web iPad app
  • Why1. Product 3. Control2. Marketing 4. Income
  • ■ Multi-device (browser, iPad, HTML5) ■ Cloud reader ■ Cloud DRM ■ Social capabilities ■ Subscription service ■ Offline read ■ InternationalizationWhy > Product & Localization ■ Real-time reader usage statistics
  • ■ Edition, Author and Publisher Pages in 24symbols ■ Sharable in Facebook, Twitter, Google+ (virality) ■ Organic positioning in search engines ■ InternationalizedWhy > Marketing ■ Recommendations
  • ■ Traffic and Social stats ■ Real-time info ■ Cloud DRM ■ No exclusivityWhy > Control ■ Flexibility
  • ■ Additional revenue source ■ One answer to cannibalization concerns ■ Low riskWhy > Income
  • Press Coverage
  • Milestones2011 Q1 Q2 Q3 Q4Users 10,000 25,000 37,500 50,000iPad Apps - - 15,000 30,000Facebook 10,000 25,000 25,000 25,000FansTwitter 1,500 3,000 3,500 4,000FansPages 120,000 350,000 550,000 800,000Books 500 1,500 2,750 4,500
  • Catalog
  • 24symbols as a Service Now you can have the Your content 24symbols technology in your organization. We offer our platform as a service so you can publish your content toYour users and Social Reader 24symbols Cloud your users.
  • Rowing constantly Multi-device, social cloud reader Brand recognition More than 50K users, on the way to 75K Number of pageviews up month after month Bestselling titles already in Spain, soon in UK Seedcamp London 2012 winners
  • Wanna know more? OReilly Radar - Getting the content out there isnt enough anymore • http://radar.oreilly.com/2012/01/subscriptions- paywalls-freemium.html OReilly Radar - Books as a Service: How and Why it works • http://radar.oreilly.com/2011/07/books-as-a- service.html 24symbols • http://www.24symbols.com
  • ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com