Content is critical, but not enough      The “Book as a Service” approach
Justo Hidalgo, Chief Product Officer          @justohidalgo
paywalls
Rules are broken
Will people pay for your        content?
NO(sorry)
Extremely high quality and  differentiated content
Impressive brand recognition
No windowing
Tough, ah?             ?
Classic content-focused business             model
Content is not enoughFREE CONTENT                    PAID                              CONTENT               many         ...
But it is still key
FreemiumREADERS   FREE ACCESS   WANT MORE?          TO CONTENT
Not enough
Content is not enoughFREE CONTENT                    PAID                              CONTENT               many         ...
BOOK AS A SERVICE       API
= cloud + social + freemium
On the cloud
Social
FreemiumFREE
FreemiumFREE   WANT MORE?
Why1. Product            3. Control2. Marketing         4. Income
HTML5   Web   iPad appWhy > Product
Why > Marketing
Why > Control
■ Additional revenue source               ■ One answer to                 cannibalization concerns               ■ Low ris...
Press Coverage
Milestones2011        Q1        Q2        Q3        Q4Users       10,000    25,000    37,500    50,000iPad Apps         - ...
Catalog
Rowing constantlyMulti-device, social cloud readerBrand recognitionMore than 50K users, on the way to 75KNumber of pagevie...
Wanna know more?OReilly Radar - Getting the content out thereisnt enough anymore• http://radar.oreilly.com/2012/01/subscri...
ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC
Upcoming SlideShare
Loading in...5
×

24symbols at Bahrain's SLA-AGC

402

Published on

24symbols' talk at the SLA-AGC conference at Bahrain.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
402
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

24symbols at Bahrain's SLA-AGC

  1. 1. Content is critical, but not enough The “Book as a Service” approach
  2. 2. Justo Hidalgo, Chief Product Officer @justohidalgo
  3. 3. paywalls
  4. 4. Rules are broken
  5. 5. Will people pay for your content?
  6. 6. NO(sorry)
  7. 7. Extremely high quality and differentiated content
  8. 8. Impressive brand recognition
  9. 9. No windowing
  10. 10. Tough, ah? ?
  11. 11. Classic content-focused business model
  12. 12. Content is not enoughFREE CONTENT PAID CONTENT many 1
  13. 13. But it is still key
  14. 14. FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT
  15. 15. Not enough
  16. 16. Content is not enoughFREE CONTENT PAID CONTENT many 1
  17. 17. BOOK AS A SERVICE API
  18. 18. = cloud + social + freemium
  19. 19. On the cloud
  20. 20. Social
  21. 21. FreemiumFREE
  22. 22. FreemiumFREE WANT MORE?
  23. 23. Why1. Product 3. Control2. Marketing 4. Income
  24. 24. HTML5 Web iPad appWhy > Product
  25. 25. Why > Marketing
  26. 26. Why > Control
  27. 27. ■ Additional revenue source ■ One answer to cannibalization concerns ■ Low riskWhy > Income
  28. 28. Press Coverage
  29. 29. Milestones2011 Q1 Q2 Q3 Q4Users 10,000 25,000 37,500 50,000iPad Apps - - 15,000 30,000Facebook 10,000 25,000 25,000 25,000FansTwitter 1,500 3,000 3,500 4,000FansPages 120,000 350,000 550,000 800,000Books 500 1,500 2,750 4,500
  30. 30. Catalog
  31. 31. Rowing constantlyMulti-device, social cloud readerBrand recognitionMore than 50K users, on the way to 75KNumber of pageviews up month aftermonthBestselling titles alreadySeedcamp London 2012 winners
  32. 32. Wanna know more?OReilly Radar - Getting the content out thereisnt enough anymore• http://radar.oreilly.com/2012/01/subscriptions- paywalls-freemium.htmlOReilly Radar - Books as a Service: How andWhy it works• http://radar.oreilly.com/2011/07/books-as-a- service.html24symbols• http://www.24symbols.com• http://24symbols.com/docs/FAQ24symbols_en.pdf
  33. 33. ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com

×