24symbols at Bahrain's SLA-AGC

511 views

Published on

24symbols' talk at the SLA-AGC conference at Bahrain.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
511
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

24symbols at Bahrain's SLA-AGC

  1. 1. Content is critical, but not enough The “Book as a Service” approach
  2. 2. Justo Hidalgo, Chief Product Officer @justohidalgo
  3. 3. paywalls
  4. 4. Rules are broken
  5. 5. Will people pay for your content?
  6. 6. NO(sorry)
  7. 7. Extremely high quality and differentiated content
  8. 8. Impressive brand recognition
  9. 9. No windowing
  10. 10. Tough, ah? ?
  11. 11. Classic content-focused business model
  12. 12. Content is not enoughFREE CONTENT PAID CONTENT many 1
  13. 13. But it is still key
  14. 14. FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT
  15. 15. Not enough
  16. 16. Content is not enoughFREE CONTENT PAID CONTENT many 1
  17. 17. BOOK AS A SERVICE API
  18. 18. = cloud + social + freemium
  19. 19. On the cloud
  20. 20. Social
  21. 21. FreemiumFREE
  22. 22. FreemiumFREE WANT MORE?
  23. 23. Why1. Product 3. Control2. Marketing 4. Income
  24. 24. HTML5 Web iPad appWhy > Product
  25. 25. Why > Marketing
  26. 26. Why > Control
  27. 27. ■ Additional revenue source ■ One answer to cannibalization concerns ■ Low riskWhy > Income
  28. 28. Press Coverage
  29. 29. Milestones2011 Q1 Q2 Q3 Q4Users 10,000 25,000 37,500 50,000iPad Apps - - 15,000 30,000Facebook 10,000 25,000 25,000 25,000FansTwitter 1,500 3,000 3,500 4,000FansPages 120,000 350,000 550,000 800,000Books 500 1,500 2,750 4,500
  30. 30. Catalog
  31. 31. Rowing constantlyMulti-device, social cloud readerBrand recognitionMore than 50K users, on the way to 75KNumber of pageviews up month aftermonthBestselling titles alreadySeedcamp London 2012 winners
  32. 32. Wanna know more?OReilly Radar - Getting the content out thereisnt enough anymore• http://radar.oreilly.com/2012/01/subscriptions- paywalls-freemium.htmlOReilly Radar - Books as a Service: How andWhy it works• http://radar.oreilly.com/2011/07/books-as-a- service.html24symbols• http://www.24symbols.com• http://24symbols.com/docs/FAQ24symbols_en.pdf
  33. 33. ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com

×