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24symbols: a Spotify Model for Books (London Book Fair 2011)
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24symbols: a Spotify Model for Books (London Book Fair 2011)

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Presentation of 24symbols at the London Book Fair, April 2011. Thanks to all attendants, it was packed!!!

Presentation of 24symbols at the London Book Fair, April 2011. Thanks to all attendants, it was packed!!!

Published in: Education

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  • So the pirate plague spread easily. And, unfortunately, it spread even more easily among good readers. Because a pirate can be many things, but a very important, and many times forgotten characteristic a pirate has is that she loves what she is pirating. Though she certainly does not share the same feelings with the industry behind it. And hence the publishing industry started to be discouraged and looked at what other industries had done in similar situations. Control and restriction was the answer, but it just did not work. When people love something, they find ways to overcome restrictions, whether they are legal or not. It seemed the wizard of technology had cast yet another deadly spell to a cultural and entertainment industry.
  • But in a small corner of that remote country someone thought that there should be some alternative to resignation, that the reader should be offered benefits instead of limitations. 
  • But in a small corner of that remote country someone thought that there should be some alternative to resignation, that the reader should be offered benefits instead of limitations. That there should be a meeting point between publishers, authors and readers. That the reader experience should be as easy as "I log in, search the library, select one book and start reading without downloading anything, everything is in the cloud. If I switch devices I can keep reading from the same point. I can share and recommend books. Now I am hooked on it. If I pay a subscription I can enjoy even more advantages." All legal, all open, with a clear return of investment to publishers and authors, and with great advantages to potential readers. And they all lived happily ever after. 
  • Transcript

    • 1. IntroducingtheSpotifyModelforBooks
      Justo Hidalgo
      Co-founder
      April 11th, 2011
    • 2. Where’s the book industry going?
      ?
    • 3. As piracy goes up, printed book sales go down
    • 4. DRM just doesn’t make it
    • 5. Will the Book Industry suffer the same fate as others?
    • 6.
    • 7. 24symbols is a platformtoread digital books on the Internet
      24s
      cloud
      social
      +
      freemium
      +
      =
    • 8. On the cloud
      No file downloadrequired
    • 9.
    • 10.
    • 11. Social
      Yourreadingsgowithyou
    • 12.
    • 13. Freemium
      Free: ability to read ebooks, free and with non-intrusive ads.
      Premium: ability to read ebooks, ad-free. Price by subscription.
      E-commerce: getting the most of the reader community to commercialize printed books, but also other products related to the readers’ experience.
    • 14. Butwhyshould I care? What do I get?
      ?
    • 15. Income model
      24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pagesread.
      70% Total Income
      Publisher's
      PagesRead
      Publisher’s
      Income
      x
      =
      Total PagesRead
    • 16.
    • 17. Private Beta released on March 31st
      Number of invitations requested: 6,000 on March 31st, 16,000 on April 4th
      Number of active users: 10,000
      Number of pages read in the first week: 48,000
      And all this just with our first hundreds of books (thousands in our backlog already, and growing)
      This is not the future… it’s happening now!
    • 18. 24symbols: Meeting pointforpublishers, authors, readers and advertisers
    • 19. Thanks!
      http://www.facebook.com/24symbols
      www.24symbols.com
      @24symbols
      info@24symbols.com