Social Media Proposition Vlerick Leuven Gent Management School
IM Strategy IM Strategy What do we want people to say about Vlerick? It’s International, hombre ...and a perfect jumpstart for your career It’s aTop-Top-level Business School! Lolwut? Lolwut? Determine a Conversation Topic for Each of the 5 Vlerick Values
IM Strategy SynthesisCustomer-Customer-orientation Entrepreneurship 5 Values of Vlerick Autonomy Integrity/Autonomy
Who do we target?Target Group:Belgian & Int’l Students•Near-graduates Near- Near•Graduated Students with <3j work Graduatedexperience (Bachelor or Master)
Reach: Brick vs. Click Full integration with social media + leveraging social mediaSocial Media Monitoring, Sharing Insights on Twitter, Student Ambassadorship, etc. Physical presence at important touch points with target group
4. Capture QR codeCheck-Check-in to Vlerick on 12th ofMay and receive a free drink inthe Inbev-Bar during the info Inbev-day. Visit www.vlerick.be formore info.
4. Capture Foursquare Foursquare Location-Stimulate Location-based Activity on Campus•Vlerick Campus on 4sq Sign in on campus, in the lounge, in the “restaurent” Competitive: • Incentives to participate and give tips • Win the ‘Vlerick Foursquare Badge’
Ideal pathFirst year Second year•Improving Vlerick Website and •Congratulations mailsocial media pages •Chat sessions•Ambassadors •QR code•Shout box•Vlerick Case Weekend