Zen and the Art of the Tech Brainstorm
Upcoming SlideShare
Loading in...5
×
 

Zen and the Art of the Tech Brainstorm

on

  • 1,177 views

Presented at the Skyline Exhibitors Exchange - The six focal points of the current digital age. Use these six points as a guideline to brainstorm creative digital campaign ideas for face to face ...

Presented at the Skyline Exhibitors Exchange - The six focal points of the current digital age. Use these six points as a guideline to brainstorm creative digital campaign ideas for face to face marketing

Statistics

Views

Total Views
1,177
Views on SlideShare
1,074
Embed Views
103

Actions

Likes
0
Downloads
18
Comments
0

5 Embeds 103

http://247interactive.com 90
http://metabellum.com 6
http://localhost 4
http://www.slideshare.net 2
http://www.247interactive.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Zen and the Art of the Tech Brainstorm Zen and the Art of the Tech Brainstorm Presentation Transcript

  •  
  • Zen and the Art of the Technology Brainstorm
    • Skyline Exhibitor Exchange
    • March 4, 2010
    • Will Burrus
    • Chief Digital Problem Solver, 247Interactive
  • Welcome to the Networked Age
    • This is about much more than Social Media – It’s about technology.
    • Creating a competitive global marketplace
    • Establishing a new virtual economy
    • Creating a paradigm shift in consumer engagement and interaction
    • Augmenting our very existence
    • Extremely low barrier of entry
    • Instant gratification
    • Constant change – new, innovative ways to communicate every day
    • Rapidly transforming industries of all types
    Sitting on the sidelines is not optional.
  • The challenge of finding value.
    • Understand the difference between the tool and the tech
    • Try new things – with as much knowledge as possible
    • Recognize that things change…constantly.
    • Critical thinking – move from dependence to self-reliance
  • Give someone a fish and they’ll eat that day. Teach them how to fish, and they’ll never grow hungry. - Chinese Proverb
  • We must learn how to fish.
    • Find a balance between engaging and the tactical
    • Recognize that the digital world is binary
    • Steal or create algorithms of digital success
    • Frame your ideas with focal points of the current digital age
  • Focal Point 1: Information Information is the key currency of this new digital age. The more you share, the better.
  • Focal Point 2: Awareness Awareness is easily created with search engine optimization, crowd sourcing, and the incredible impact and attention of social media.
  • Focal Point 3: Location With mobile tech, we can now pinpoint where you are, determine what is around you, and then use this ‘information’ to build ‘awareness’.
  • Focal Point 4: Convergence We are interfacing with our data in ever more recreational and less invasive ways – i.e. mobile, game consoles, television, appliances, etc.
  • Focal Point 5: Advocacy Through these expansive networks, we can more easily identify and nurture advocates for our brands and our products.
  • Focal Point 6: Measurement Anything we do in the digital world can be counted, thus qualifying everything we do.
  • Focal Point 1: Information – Practical Example
    • Generate interest and awareness for exhibit
    • Drive traffic to the booth
    • Create relationships with attendees
    Pre Show During Show Post Show Create a Wikipedia Article, Slideshare Presentation, or Blog Post and send to your network Person who gets article or presentation re-tweeted 3 times can come to the booth and claim a prize Invite leads generated to come to company blog and review the product seen at the booth
  • Focal Point 2: Awareness– Practical Example
    • Generate interest and awareness for exhibitor
    • Drive traffic to the booth
    Pre Show During Show Post Show Regular, strategic, status updates on the event, participants, and featured products and services – indexed by Google Live twitter feed and booth hash tag to engage at show with at home Event lives on content indexed by Google through your pre-show blast
  • Focal Point 3: Location – Practical Example
    • Generate interest and awareness for exhibitor
    • Drive traffic to the booth
    Pre Show During Show Post Show Four Square or Gowalla badge campaign or scavenger hunt DM any attendee who tweets within 50 feet of your booth, with an invitation to come meet you in person ???
  • Focal Point 4: Convergence– Practical Example
    • Drive traffic to the booth
    • Engage attendees at the booth
    Pre Show During Show Post Show In-game advertising for annual tradeshow events Use projector or flat panel to display live tweets or streams from booth Use iPad to signup new leads Pictures of event attendees automatically taken and posted in Flickr account, accessible via Yahoo TV Widget
  • Focal Point 5: Advocacy– Practical Example
    • Generate interest and awareness for exhibit
    • Drive traffic to the booth
    • Engage attendees at the booth
    Pre Show During Show Post Show Solicit trade show booth ideas from your Facebook fans or Twitter Followers Encourage bloggers to come to your booth and write on the spot review of the products and services or interview key stakeholders Incentivize attendees and leads to review products and or services via their own online platforms
  • Focal Point 6: Measurement – Practical Example
    • Generate interest and awareness for exhibit
    • Drive traffic to the booth
    • Engage attendees at the booth
    • Create relationships with attendees
    Pre Show During Show Post Show Measure everything you do! Measure everything you do! Measure everything you do!
  • Human interaction is still human interaction and what it takes to be successful with it has not changed. What has changed are the places where it happens. - Brian Solis
  • For more insight and ideas on how you can use technology to promote your brand, products, and services, visit : http://247interactive.com!