Zen and the Art of the Tech Brainstorm

Zen and the Art of the Technology Brainstorm
Skyline Exhibitor Exchange
March 4, 2010
Will Burrus
Chief Digital Problem Solver, 247Interactive

Welcome to the Networked Age
This is about much more than Social Media – It’s about technology.
Creating a competitive global marketplace
Establishing a new virtual economy
Creating a paradigm shift in consumer engagement and interaction
Augmenting our very existence

Extremely low barrier of entry
Instant gratification
Constant change – new, innovative ways to communicate every day
Rapidly transforming industries of all types
Sitting on the sidelines is not optional.

The challenge of finding value.
Understand the difference between the tool and the tech
Try new things – with as much knowledge as possible
Recognize that things change…constantly.
Critical thinking – move from dependence to self-reliance

Give someone a fish and they’ll eat that day. Teach them how to fish, and they’ll never grow hungry. - Chinese Proverb

We must learn how to fish.
Find a balance between engaging and the tactical
Recognize that the digital world is binary
Steal or create algorithms of digital success
Frame your ideas with focal points of the current digital age

Focal Point 1: Information Information is the key currency of this new digital age. The more you share, the better.

Focal Point 2: Awareness Awareness is easily created with search engine optimization, crowd sourcing, and the incredible impact and attention of social media.

Focal Point 3: Location With mobile tech, we can now pinpoint where you are, determine what is around you, and then use this ‘information’ to build ‘awareness’.

Focal Point 4: Convergence We are interfacing with our data in ever more recreational and less invasive ways – i.e. mobile, game consoles, television, appliances, etc.

Focal Point 5: Advocacy Through these expansive networks, we can more easily identify and nurture advocates for our brands and our products.

Focal Point 6: Measurement Anything we do in the digital world can be counted, thus qualifying everything we do.

Focal Point 1: Information – Practical Example
Generate interest and awareness for exhibit
Drive traffic to the booth
Create relationships with attendees
Pre Show During Show Post Show Create a Wikipedia Article, Slideshare Presentation, or Blog Post and send to your network Person who gets article or presentation re-tweeted 3 times can come to the booth and claim a prize Invite leads generated to come to company blog and review the product seen at the booth

Focal Point 2: Awareness– Practical Example
Generate interest and awareness for exhibitor
Pre Show During Show Post Show Regular, strategic, status updates on the event, participants, and featured products and services – indexed by Google Live twitter feed and booth hash tag to engage at show with at home Event lives on content indexed by Google through your pre-show blast

Focal Point 3: Location – Practical Example
Generate interest and awareness for exhibitor
Pre Show During Show Post Show Four Square or Gowalla badge campaign or scavenger hunt DM any attendee who tweets within 50 feet of your booth, with an invitation to come meet you in person ???

Focal Point 4: Convergence– Practical Example
Engage attendees at the booth
Pre Show During Show Post Show In-game advertising for annual tradeshow events Use projector or flat panel to display live tweets or streams from booth Use iPad to signup new leads Pictures of event attendees automatically taken and posted in Flickr account, accessible via Yahoo TV Widget

Focal Point 5: Advocacy– Practical Example
Pre Show During Show Post Show Solicit trade show booth ideas from your Facebook fans or Twitter Followers Encourage bloggers to come to your booth and write on the spot review of the products and services or interview key stakeholders Incentivize attendees and leads to review products and or services via their own online platforms

Focal Point 6: Measurement – Practical Example
Create relationships with attendees
Pre Show During Show Post Show Measure everything you do! Measure everything you do! Measure everything you do!

Human interaction is still human interaction and what it takes to be successful with it has not changed. What has changed are the places where it happens. - Brian Solis

For more insight and ideas on how you can use technology to promote your brand, products, and services, visit : http://247interactive.com!

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Zen and the Art of the Tech Brainstorm

by 247Interactive on Mar 11, 2010

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Zen and the Art of the Tech Brainstorm — Presentation Transcript