Why Technology Matters to Small Business

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This is the 'Zen and the Art of The Technology Brainstorm' concept expanded and analyzed with regard to Small Business

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Why Technology Matters to Small Business

  1. 1. What is going on?<br />
  2. 2. The world is changing…<br />
  3. 3. The world is changing…<br />the economy is volatile,<br />
  4. 4. The world is changing…<br />the economy is volatile,<br />our society is much bigger,<br />
  5. 5. The world is changing…<br />the economy is volatile,<br />our society is much bigger,<br />our consciousness is shifting,<br />
  6. 6. The world is changing…<br />the economy is volatile,<br />our society is much bigger,<br />our consciousness is shifting,<br />we hyper-communicate,<br />
  7. 7. The world is changing…<br />the economy is volatile,<br />our society is much bigger,<br />our consciousness is shifting,<br />we hyper-communicate,<br />and we want it all…now!<br />
  8. 8. Perception of YOU is changing!<br />
  9. 9. Perception of YOU is changing!<br />As an Employee<br /><ul><li>Social Media is the new resume
  10. 10. Power shift in loyalty to a company brand</li></ul>As a Consumer<br /><ul><li>Advocacy is the new advertising
  11. 11. No more snake oil, only value</li></ul>As a Business<br /><ul><li>Zero barrier marketing
  12. 12. Service matters</li></li></ul><li>Welcome to the networked age!<br />Much more than Social Media<br />A competitive global marketplace<br />Establishing a new virtual economy<br />Paradigm shift in consumer engagement<br />Augmenting our very existence<br />
  13. 13. How is this impacting how we do business?<br />
  14. 14. We currently have access to:<br />1,000,000,000,000 Web Pages<br />65,000 iPhone Apps<br />10,500 Radio stations<br />5,000 Magazines<br />200 + Cable Channels<br />
  15. 15. Consider these things:<br />
  16. 16. Consider these things:<br />Media is becoming digital.<br />
  17. 17. Consider these things:<br />Media is becoming digital.<br />Technology is getting more intelligent.<br />
  18. 18. Consider these things:<br />Media is becoming digital.<br />Technology is getting more intelligent.<br />Communication is becoming personal.<br />
  19. 19. Consider these things:<br />Media is becoming digital.<br />Technology is getting more intelligent.<br />Communication is becoming personal.<br />Understanding is becoming essential.<br />
  20. 20. Sitting on the sidelines is not optional.<br />
  21. 21. Sitting on the sidelines is not optional.<br /><ul><li>Competition has an extremely low barrier to entry</li></li></ul><li>Sitting on the sidelines is not optional.<br /><ul><li>Competition has an extremely low barrier to entry
  22. 22. Basic usage provides instant validation</li></li></ul><li>Sitting on the sidelines is not optional.<br /><ul><li>Competition has an extremely low barrier to entry
  23. 23. Basic usage provides instant validation
  24. 24. Constant change – new innovative tools every day!</li></li></ul><li>Sitting on the sidelines is not optional.<br /><ul><li>Competition has an extremely low barrier to entry
  25. 25. Basic usage of tools provides instant validation
  26. 26. Constant change – new innovative tools every day!
  27. 27. Rapidly transforming industries of all types</li></li></ul><li>Zen and the Art of the Technology Brainstorm<br />
  28. 28. The challenge is finding the value<br />Understand the difference between the tools and the tech<br />Try new things – but with as much knowledge as possible<br />Critical thinking – move from dependence to self-reliance<br />
  29. 29. Give someone a fish and they’ll eat that day.Teach them how to fish, and they’ll never grow hungry.<br /> - Chinese Proverb<br />
  30. 30. We must learn how to fish!<br />Balance the engaging and the tactical<br />Recognize that the digital world is binary<br />Steal or create algorithms of digital success<br />Generate new ideas by understanding the<br />Key focal points of the current digital age:<br />
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  35. 35.
  36. 36.
  37. 37. Where should my company be?<br />
  38. 38. Good Digital Platform Goals<br />Your site should do the following :<br /><ul><li> Clearly define what you want – first
  39. 39. Promote a reputation of expertise in your field
  40. 40. Provide simple way to be contacted
  41. 41. Communicate to influencers in your industry.</li></li></ul><li>Do you have a solid foundation?.<br />Cross browser, multi-platform infrastructure<br />Search optimized content<br />Analytics setup to measure traffic and activity<br />Relevant design<br />Clear and concise call to action<br />
  42. 42. Do you have syndicated content?.<br />Setup a company blog<br />Convert news and press releases to posts<br />Creates a portable content stream to push to other networks<br />
  43. 43. Do you have automated PR ?.<br />The ideal purpose for social networking<br />Linked In – 60 Million users<br />Twitter – 75 Million users<br />Facebook – 400 Million users and counting<br />
  44. 44. Have you established authenticity?.<br />Use social media to promote company culture<br />Build trust and find new advocates <br />Create content that can incentivize ‘friends’ to <br />share, creating viral effect<br />
  45. 45. Human interaction is still human interaction and what it takes to be successful with it has not changed.What has changed are the places where it happens.- Brian Solis<br />
  46. 46. For more insight and ideas on how you can use technology to promote your brand, products, and services, visit:http://247interactive.com<br />

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