Why Technology Matters to Small Business

What is going on?

The world is changing…

the economy is volatile,

our society is much bigger,

our consciousness is shifting,

we hyper-communicate,

we hyper-communicate,
and we want it all…now!

Perception of YOU is changing!

Perception of YOU is changing!
As an Employee
Social Media is the new resume
Power shift in loyalty to a company brand
As a Consumer
Advocacy is the new advertising
No more snake oil, only value
As a Business
Zero barrier marketing
Service matters

Welcome to the networked age!
Much more than Social Media
A competitive global marketplace
Establishing a new virtual economy
Paradigm shift in consumer engagement
Augmenting our very existence

How is this impacting how we do business?

We currently have access to:
1,000,000,000,000 Web Pages
65,000 iPhone Apps
10,500 Radio stations
5,000 Magazines
200 + Cable Channels

Consider these things:

Media is becoming digital.

Technology is getting more intelligent.

Communication is becoming personal.

Communication is becoming personal.
Understanding is becoming essential.

Sitting on the sidelines is not optional.

Competition has an extremely low barrier to entry

Basic usage provides instant validation

Basic usage provides instant validation
Constant change – new innovative tools every day!

Basic usage of tools provides instant validation
Constant change – new innovative tools every day!
Rapidly transforming industries of all types

Zen and the Art of the Technology Brainstorm

The challenge is finding the value
Understand the difference between the tools and the tech
Try new things – but with as much knowledge as possible
Critical thinking – move from dependence to self-reliance

Give someone a fish and they’ll eat that day.Teach them how to fish, and they’ll never grow hungry.
- Chinese Proverb

We must learn how to fish!
Balance the engaging and the tactical
Recognize that the digital world is binary
Steal or create algorithms of digital success
Generate new ideas by understanding the
Key focal points of the current digital age:

Where should my company be?

Good Digital Platform Goals
Your site should do the following :
Clearly define what you want – first
Promote a reputation of expertise in your field
Provide simple way to be contacted
Communicate to influencers in your industry.

Do you have a solid foundation?.
Cross browser, multi-platform infrastructure
Search optimized content
Analytics setup to measure traffic and activity
Relevant design
Clear and concise call to action

Do you have syndicated content?.
Setup a company blog
Convert news and press releases to posts
Creates a portable content stream to push to other networks

Do you have automated PR ?.
The ideal purpose for social networking
Linked In – 60 Million users
Twitter – 75 Million users
Facebook – 400 Million users and counting

Have you established authenticity?.
Use social media to promote company culture
Build trust and find new advocates
Create content that can incentivize ‘friends’ to
share, creating viral effect

Human interaction is still human interaction and what it takes to be successful with it has not changed.What has changed are the places where it happens.- Brian Solis

For more insight and ideas on how you can use technology to promote your brand, products, and services, visit:http://247interactive.com

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Why Technology Matters to Small Business

by 247Interactive on Mar 26, 2010

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Why Technology Matters to Small Business — Presentation Transcript