RECRUITMENT, SELECTION, PROCESS, METHODS AND STEPS, ROLE OF RECRUITMENT CONSULTANT, ADVERTISMENT AND INDUCTION
Organizational activities that provide a pool of applicants for the purpose of filling job openings.
It is a process of searching for prospective employees .
Stimulating & Encouraging them to apply for jobs in the org.
Factors Governing Recruitment
Recruitment Policy of the Org
Size of the org & the Number of Employees Employed
Cost Involved in Recruitment
Growth & Expansion Plans of the Org.
Supply & Demand of Specific Skills in the Market
Political & Legal considerations such as Reservations of jobs for reserved Catagories
Company’s Image Perception by the Job Seekers.
Sources Of Recruitment:
Educational and Professional Instituitions
Public Employment Offices
Private employment Agencies
Help wanted Advertising
Is the process of discovering the qualifications & characteristics of the job applicant in order to establish their likely suitability for the job position.
A good selection requires a methodical approach to the problem of finding the best matched person for the job
Reference and Background Analysis
Use of psychological test in selection
Why choose testing
Objectivity – good psychological tests are standardised on a large sample and provide normative data across a wide range of demographics and age cohorts. Well selected tests will allow you to demonstrate talents that may otherwise not be evident.
Validity – psychometric tests are a more valid method of assessment than interviews, academic achievement & reference checks, and when utilised in combination (for example in an assessment centre) are highly predictive of future job performance.
Cost – the cost of selection errors is large for both the employer and the employee. Psychometric tests help to minimise costs while maximizing potential fit between the candidate and the job.
Brief history of tests
Comparisons of human attributes and differences have a very long history.
Hippocrates – (400BC) attempted to theoretically define four basic temperament types: sanguine (optimistic), melancholic (depressed), choleric (irritable) and phlegmatic (listless and sluggish).
Galton - (19th century) measured human individual differences in terms of ability to discriminate between stimuli.
Binet - devised tests to measure differenced in specific human abilities. Now numerous tests measure specific abilities, strengths and competencies.
Army Alpha and Beta tests (WW1) – developed out of an urgent need to select personnel with specific aptitudes for training in specialist and strategic roles.
Today – Psychological tests widely used in selection practices.
Psychological tests (definition and dimensions)
A selection procedure measure the personality characteristics of applicants that are related to future job performance. Personality tests typically measure one or more of five personality dimensions:
Openness to experience.
Types Of Psychological Tests
Psychological tests fall into several categories :
Aptitude tests : It refers to potentiality that a person has to profit from certain kind of training.
Achievement tests: It helps to measure the proficiency that a person has been able to achieve.
Intelligence tests : It attempts to measure the intelligence—that is, basic ability to understand the world around you, assimilate its functioning, and apply this knowledge to enhance the quality of your life. Or, as Alfred Whitehead said about intelligence, “it enables the individual to profit by error without being slaughtered by it.”[ 1 ] Intelligence, therefore, is a measure of a potential, not a measure of what you’ve learned (as in an achievement test), and so it is supposed to be independent of culture.
IQ=Mental Age/Actual Age*100
For example, a six year old child with a mental age of 6 would have an IQ of 100 (the “average” IQ score); a six year old child with a mental age of 9 would have an IQ of 150. Today, intelligence is measured according to individual deviation from standardized norms, with 100 being the average.
Neuropsychological tests : It attempts to measure deficits in cognitive functioning (i.e., your ability to think, speak, reason, etc.) that may result from some sort of brain damage, such as a stroke or a brain injury.
Occupational tests : It attempts to match your interests with the interests of persons in known careers. The logic here is that if the things that interest you in life match up with, say, the things that interest most school teachers, then you might make a good school teacher yourself.
Personality tests : It attempts to measure your basic personality style and are most used in research or forensic settings to help with clinical diagnoses. Two of the most well-known personality tests are
1. Minnesota Multiphasic Personality Inventory (MMPI), or the revised MMPI-2, composed of several hundred “yes or no” questions, and
2. Rorschach (the “inkblot test”), composed of several cards of inkblots—you simply give a description of the images and feelings you experience in looking at the blots.
Specific clinical tests :It attempts to measure specific clinical matters, such as your current level of anxiety or depression.
USES OF TESTS
Evaluation of right candidate
Proper selection of candidate
Identifying the candidates personality
Places Where Psychological Testing Is Used
Colleges or Educational Institutes
So, now a days in most of the places candidates are evaluated on the basis of the psychological test.
can result in lower turnover due if applicants are selected for traits that are highly correlated with employees who have high longevity within the organization
can reveal more information about applicant's abilities and interests
can identify interpersonal traits that may be needed for certain jobs
difficult to measure personality traits that may not be well defined
applicant's training and experience may have greater impact on job performance than applicant's personality
responses by applicant may may be altered by applicant's desire to respond in a way they feel would result in their selection
lack of diversity if all selected applicants have same personality traits
cost may be prohibitive for both the test and interpretation of results
lack of evidence to support validity of use of personality tests
Select traits carefully :
An employer that selects applicants with high degree of 'assertiveness', 'independence', and 'self-confidence' may end up excluding females significantly more than males which would result in adverse impact.
Select tests carefully:
Any tests should have been analyzed for (high) reliability and (low) adverse impact.
Not used exclusively:
Personality tests should not be the sole instrument used for selecting applicants. Rather, they should be used in conjunction with other procedures as one element of the selection process. Applicants should not be selected on the basis of personality tests alone.
SELECTION PROCEDURE/STEPS 1 PRELIMINARY SCREENING 2 SENDING APPLICATION FORMS 3 TRADE TEST 4 WRITTEN TEST 5 PSYCHOLOGICAL TEST 6 INTERVIEW 7 PHYSICAL TEST 8 ON THE JOB TEST 9 REFERENCE 10 ORIENTATION 11 FINAL SELECTION 12 INTIMATION TO SALARY DEPT.
Difficulties in Recruitment process
Retention of employees.
Managing low attrition rate.
Challenges in Recruitent & Selection:
Reservations and other Gov. Policies
Remoteness of Job
Scrutinity of employee’s credentials
Basic Diff. Between Recruitment and Selection:
Recruitment- searching for and attracting applicants qualified to fill vacant positions
Selection- Analyzing the qualifications of applicants and deciding upon those who show the most potential
Case Study: Selection And Recruitment Practices in Wipro Tech
Wipro Tech is an information technology service company established in India in 1980.
Rank Third largest IT services company in India
Employees Strength 78,000 as of September 2007
Q & A Session with WIPRO HR:
How requiremnt arises in Wipro?
Acquisition of Projects, as per needs of PM,TL.
How do you come to know about technology on which the workforce have to be recruited.
Project manager, technical lead handover(or mail) HR team about Job description as well as little bit project description ,& required technical competencies.
How do you come to know about no. of candidates to be recruited?
First do check about current workforce which is on bench and having the required skill then we decide about no. of candidate to be recruited.
What's the first process of recruitment?
If the recruitment is on small level and the skillset is easily available then we scan our database for candidates but if the recruitment is very large and skillset is presice (or scarcity of skillset ) then we give the advt in news papers.
Cont.... What is the next step you follow ? We shortlisted the resume on the basis of skill and experience and availability of skill set in market, then we invite them for further process like Aptitude Test ,Group Discussion, Interview.
What kind of professionals can find job opportunities with the company?
We have a rigorous recruitment process to ensure that we hire the best talent in the industry. All our HR processes are competency based.
Educational qualifications are function dependent.
In addition to a good education, we look for candidates with high potential, integrity and the ability to lead the organisation in future.
Our main focus is on `internal growth' and hence we look for candidates who are steady, interested in building a career with Wipro and who bring a new perspective to the organisation.
What kind of retention policies do you implement to fight attrition?
Our values and culture, freedom and autonomy, exciting challenges and opportunities for career advancement are our key retention tools.
We work in a highly charged environment with talented and successful people that motivate one and all.
We believe that apart from salaries, employees seek fast growth, exciting work environment and opportunity to make a difference through entrepreneurial ventures, amongst other things.
Each employee has a career growth plan in place. Based on the career plan we give each of them opportunity to work in various functions to get a wide and varied exposure.
We also have a compensation design, which aggressively differentiates between performers and non-performers.
We were arguably the first FMCG company in India to offer stock options to employees.
We also purge the bottom 10% on a regular basis so that they do not become a liability for others.
Role of recruitment consultants
What is Consultant
A consultant (from the Latin consultare means "to discuss" ) is a professional who provides advice in a particular area of expertise such as accountancy, the environment, technology, law, human resources, marketing, medicine, finance, public affairs, communication, engineering, graphic design, or waste management.
A consultant is self-employed or works for a consultancy firm, usually with multiple and changing clients.
Types of Consultant
Human Resource Consultant
and many more….
What Is Recruitment Consultant
"Recruitment consultants work with companies to help them find the right people for their positions. They also work for candidates to find a role that is suitable for them.
The key skill of a recruitment consultant is to meet the needs of both the client and the candidate to ensure the best mutual fit; this is not simply a case of skills matching but of truly understanding the business and its culture, as well as the aspirations of the candidate."
Recruitment Consultant Activities
A recruitment consultant is responsible for helping employer clients to recruit staff for job vacancies. These vacancies can be permanent or temporary roles.
Recruitment consultants develop an understanding of their client's requirements, then identify potential staff (candidates) through existing contacts or by advertising roles/headhunting (executive search). They assess candidates' skills through interviews, tests and background checks, then make recommendations to their client.
Consultants also provide advice to both clients and candidates on salary levels, training requirements and career opportunities. Developing solid relationships with clients is integral to the role.
» Typical work activities
A recruitment consultant's role is demanding and diverse.
using marketing and business knowledge to extend company contacts.
identifying and evaluating employers' recruitment needs.
negotiating terms of employment.
interviewing potential candidates
clarifying and negotiating salary and benefits relating to the role.
headhunting - identifying and approaching suitable candidates.
monitoring candidates once placed.
collecting feedback from employers on the performance of candidates who have previously been placed with them.
maintaining current records and personal statistics for review against performance targets.
documenting clients' details and vacancy requirements in a brief.
Various Players In Recruitment Consultancy
At National Level
3P Consultant Pvt. Ltd.
ABC International Placement Services
Beta Consultancy HR Services
Human Ware India
and many more……
At Global Level
Prism Executive Recruitment
What makes a Good Recruitment Consultant
To be successful in the recruitment industry you must:
be ambitious and confident
be goal orientated
have good interpersonal and communications skills
be a good team player
be able to handle multiple priorities
be a problem solver
be able to work to deadlines and targets
enjoy responsibility and working in a high-pressure environment
have a good sense of humour
Opportunity as a Recruitment Consultant
A chance to work with a large successful organization.
An opportunity to develop within the Recruitment Industry with one of the most supportive and resourceful organizations.
A role that could provide you with a solid future within Recruitment.
A competitive annual salary and excellent commission packages
Fantastic training and mentoring opportunities
Challenges Faced By Recruitment Consultant
Develop expertise in those strategic areas, where the consultants have not developed expertise when firm is focused and the consultant is a generalist.
Reinforce and update knowledge and skills in the areas of focus of the firm when the firm is focused and the consultant is an expert.
Provide the consultants exposure to areas where they do not have expertise in a non focused firm with expert consultant. Here, the long-term objectives of the consulting firm is to operate in a wide range of sections/functions.
Expose the consultants to all upcoming sectors/functions in a non-focused firm with generalist consultant .
Three key areas which every consultant should be well conversant
1)knowledge and skills related to Man-management.
2)Business development, and Quality assurance.
3) evaluation technique.
To maintain Effectiveness and Efficiency.
Innovation and Quality Assurance are two key elements in the success of any consulting firm.
Maintain the customer relationship.
Broad customer base in private and public sectors
Improved attraction and recruitment strategies
Identifies and prepares potential job applicants
who will be appropriate candidates.
Higher succession rate of the selection process by
reducing the number of visibility under-qualified
or overqualified job applicants.
Non -ethical strategies.
It won't always work.
What are Advertisements…..
What is advertisement?
Advertising is a one-way communication whose
purpose is to inform potential customers about products
and services and how to obtain them
For Recruitment –
To provide information that will attract a significant pool of qualified candidates and discourage unqualified ones from applying.
Various kinds of Advertisement
(E.g. billboards, printed flyers , radio, web banners, web popups, human directorial, magazines, newspapers, posters)
Above the line Media: Press, TV, Outdoor, posters, and radio ( recognized ad agencies get commission from these media)
Below-the-line Media: Direct mail, Sale Promotion, merchandizing, exhibitions
Local Service advertisement
Business to Business Advertisement
Direct Response Advertisement
Various kinds of Advertisement
Medium for Recruitment Advertising
(e.g. News pop-ups, Commercial ads like Accenture & many more)
Radio (e.g. Radio Mirchi… )
Magazines (e.g. Business Today, Winning Edge, Human capital…)
Newspapers (e.g. Blind Box Ads, Business accents, Times classified etc..)
Internet (e.g. Web portal like Naukri.com, Monster.com…)
Customer realization of Product.
Quality of a Product is determined.
Exposes company’s Culture
Ramp Up Awareness of Brand among masses and hence increase Demand
Use of Advertisements in Recruitment Process.
Creating awareness of Job Opportunities in the specified field of Interest.
Finding Desirable Candidates
Keeping an competitive edge over competitors as more advertisements attracts best of the job seekers.
Advertisement is the fastest way to spread recruitment hiring information .
Evaluation and Effects
Advantages – Short lead time, flexible, reach large audience, community prestige, intense coverage, reader control of exposure, coordination with national advertising, merchandising service, segment consumer by geography.
Disadvantages -- short life span, may be expensive relative to other media, hasty reading, poor reproduction, lack of creativity.
Advantages – audio capacity, short lead time, low cost relative to other media, reach demographic and geographic segmented audience, reach large audience.
Disadvantages – don’t have visual capacity, fragmented and inflexible, temporary nature of message.
Magazines and Journals
Advantages -- selectivity for demographic and geographic segments, high in quality reproduction, lasts as long as magazine is kept, prestigious advertisement is credibility of magazine is high, extra services, issue may be read by more than one person.
Disadvantages – long lead time, lack of flexibility in gaining attention, often limited control over location of advertisement.
Advantages -- impact mass coverage, repetition, flexibility in getting attention of consumer, prestige, visual and audio capabilities, short lead time.
Disadvantages -- temporary nature of message, high cost relative to other media, high mortality rate for commercials, evidence of public distrust, lack of selectivity, hard to target customer, requires production specialists
Advantages – inexpensive relative to other media, quick communication of simple ideas, repetition of exposure to customers, ability to promote products available for sale nearby
Disadvantages -- brevity of the message, short exposure time, cannot target customer, public concern over aesthetics.
Internet & Direct Mail
Advantages – flexibility in reaching target audience, short lead time, intense coverage, flexibility of format, complete information, easy to personalize
Disadvantages -- high cost per person, dependency on quality of mailing list, consumer resistance, may be considered as junk mail, may be difficult and expensive to access mailing lists
What is induction?
Induction is process meant to help the new employee to settle down quickly into the job by becoming familiar with the people, the surroundings, the job, the firm and the industry.
Induction is the process of acquainting the new employees with the existing culture and practices of the new organization.
What is induction for?
To sort out all anxiety of recruited person.
To ensure the effective integration of staff.
History and introduction of founders.
Understand the standards and rules (written and unwritten) of the organisation.
Introduction to the company/department and its personnel structure.
Relevant personnel policies, such as training, promotion and health and safety.
To clear doubtful situation between new employee and existing one.
Who needs special attention?
People returning to work after a break.
Employees with language difficulties.
Before designing induction programme firm need to decide four strategic choice.
Formal Informal Divestiture Collective Individual Investiture Serial Disjunctive
Who is responsible for the induction process?
Health and safety advisor
Department or line manager
Trade union or employee representative
Formal Induction Programme HR Representative Organisational Issues Employee Benefits Introduction Supervisor Specific Job Location and Duties Special Anxiety Reduction Seminars To Placement
Points while implementing Induction
Identify the business objectives and desired benefits.
Secure early commitment
Agree roles and responsibilities of different players in the process
Think of induction as a journey
Engage staff prior to joining
Have clear learning objectives for training sessions
Respect the induction needs of different audiences
Keep induction material up to date
Feedback from whom who completed induction
Trends in Induction
Chalk and talk session
From practicalities to discussion about culture
Using technologies like e-learning
Team building exercise
Problem in induction
To keep it simple
Supervisor is not trained enough
Employee get so much of information in short span of time
Large no. of forms
Employee is thrown into action too soon
Wrong perception develop in short span
Advantages of Good Induction
Create good impression
It creates good adhesion
It take less time to familiarise
Less turnover ratio
In absence of Induction
Uneasiness of new employee in the environment of the org.
Poor integration in team
Loss of productivity
Failure to work with their highest potential
Company image goes down
Leads to Early leaving. It leads many problems like:-