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Why People Talk

by 22squared

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David Rollo, SVP, Digital & Social Strategy at 22squared Smart. Provocative way to think about how to position your brand. 2 years ago

Are you sure you want to

raquel almeida, strategic planning manager at Neogama/BBH a very clever way to show how to use the archetypes to enhance and help to build a convincing story 2 years ago

David Yeend, VP, Senior Brand Strategist at 22squared hey Kate, thanks for the question. It's a great one, and it's THE question a lot of agencies are wrestling with right now. Here's the way we looked at it, here at 22squared ... I hope it helps! http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498 2 years ago

Kate Estivill, Volunteer at Sadhana Forest India Enjoyed the presentation, although it would be nice to see how you'd prove the numbers of people being influenced to buy through social media. How do you track this? At the end of the day, otherwise they're empty numbers... 2 years ago