Trend-watching is a perennial buzzword for brands and retailers, but rarely is its full power harnessed successfully. This presentation for the 14th Annual Shopper Insights in Action conference outlines the "trend commandments" to follow for success in identifying and taking advantage of industry trends.
- Jen Grant, SVP, Director of Brand Planning, 22squared (@jengrsnap1, @22squared, @Shopper360, #Shopper360)
- David Yeend, VP, Planning Director, 22squared (@davidyeend)
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