squared ©2013
@jstapleton
@christuff
@22squared
#welcomeintruder
1
squared ©2013 2
squared ©2013 3
WE BELIEVE THAT BRANDS CAN BE A
WELCOME INTRUDER INTO SOMEONE’S LIFE.
squared ©2013 4
INTRUDER
squared ©2013 5
HOW I FEELTOO
SKIP! SKIP!
squared ©2013 6
squared ©2013 7
HIGH BRANDING
LOW BRANDING
PAID VIRAL NATURALLYVIRAL
WELCOME INTRUDERPRE-ROLL
THE INTERNET
squared ©2013 8
TECHNOLOGYADOPTION CURVES
squared ©2013 9
FOLLOWING
PRE-ROLLVIDEO TV
squared ©2013 10
MOBILE BANNERS ONLINE BANNERS
FOLLOWING
squared ©2013 11
FACEBOOK EMAILMARKETING
FOLLOWING
squared ©2013 12
squared ©2013 13
FORMULAS FOR SUCCESS
squared ©2013 14
KINDLETHE FIRE
1
squared ©2013 15
squared ©2013 16
SCALE EMOTION
2
squared ©2013 17
3CONTENT VERSATILITY
squared ©2013 18
squared ©2013 19
squared ©2013 20
ENGINEER VIRALITY
4
squared ©2013 21
RESPOND TO CONTENT
5
squared ©2013 22
squared ©2013 23
squared ©2013 24
BUY NATIVE
6
squared ©2013 25
GO BIG
7
squared ©2013 26
squared ©2013 27
squared ©2013 28
SMARTSEEDING
8
squared ©2013 29
DESIGN FOR THE MOMENT
9
squared ©2013 30
squared ©2013 31
squared ©2013 32
squared ©2013 33
GETSNACKABLE
10
squared ©2013 34
squared ©2013 35
THANKS!
@jstapleton
@christuff
@22squared
#welcomeintruder
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Welcome, intruder: The art and science of connecting to consumers

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What’s the future of broadcast storytelling? How about online pre-roll? Is a hashtag effective? Why are the wrong metrics being prioritized? Is there a formula to viral success? Should we stop using the word viral all together? 22squared's EVP, Chief Creative Director John Stapleton and SVP, Director of Earned and Emerging Media Chris Tuff will address these topics and provide 10 techniques to improve your content and help you craft a less invasive path to your target consumers.

- John Stapleton, EVP, Chief Creative Director, 22squared (@jstapleton)
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff)

@22squared
@AMAAtlanta (http://www.ama-atlanta.com)
@AtlantaIMA (https://twitter.com/AtlantaIMA)
#welcomeintruder

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Welcome, intruder: The art and science of connecting to consumers

  1. 1. squared ©2013 @jstapleton @christuff @22squared #welcomeintruder 1
  2. 2. squared ©2013 2
  3. 3. squared ©2013 3 WE BELIEVE THAT BRANDS CAN BE A WELCOME INTRUDER INTO SOMEONE’S LIFE.
  4. 4. squared ©2013 4 INTRUDER
  5. 5. squared ©2013 5 HOW I FEELTOO SKIP! SKIP!
  6. 6. squared ©2013 6
  7. 7. squared ©2013 7 HIGH BRANDING LOW BRANDING PAID VIRAL NATURALLYVIRAL WELCOME INTRUDERPRE-ROLL THE INTERNET
  8. 8. squared ©2013 8 TECHNOLOGYADOPTION CURVES
  9. 9. squared ©2013 9 FOLLOWING PRE-ROLLVIDEO TV
  10. 10. squared ©2013 10 MOBILE BANNERS ONLINE BANNERS FOLLOWING
  11. 11. squared ©2013 11 FACEBOOK EMAILMARKETING FOLLOWING
  12. 12. squared ©2013 12
  13. 13. squared ©2013 13 FORMULAS FOR SUCCESS
  14. 14. squared ©2013 14 KINDLETHE FIRE 1
  15. 15. squared ©2013 15
  16. 16. squared ©2013 16 SCALE EMOTION 2
  17. 17. squared ©2013 17 3CONTENT VERSATILITY
  18. 18. squared ©2013 18
  19. 19. squared ©2013 19
  20. 20. squared ©2013 20 ENGINEER VIRALITY 4
  21. 21. squared ©2013 21 RESPOND TO CONTENT 5
  22. 22. squared ©2013 22
  23. 23. squared ©2013 23
  24. 24. squared ©2013 24 BUY NATIVE 6
  25. 25. squared ©2013 25 GO BIG 7
  26. 26. squared ©2013 26
  27. 27. squared ©2013 27
  28. 28. squared ©2013 28 SMARTSEEDING 8
  29. 29. squared ©2013 29 DESIGN FOR THE MOMENT 9
  30. 30. squared ©2013 30
  31. 31. squared ©2013 31
  32. 32. squared ©2013 32
  33. 33. squared ©2013 33 GETSNACKABLE 10
  34. 34. squared ©2013 34
  35. 35. squared ©2013 35 THANKS! @jstapleton @christuff @22squared #welcomeintruder

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