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iPad Giveaways Suck: Taking Facebook contests and sweepstakes to the next level

by on May 14, 2012

  • 840 views

Jackson Hewitt was caught in a crowded environment, amidst a sea of big-spender competitors like H&R Block, Turbo Tax, and seasonal, local pop-up tax preparers. Jackson Hewitt developed an integrated ...

Jackson Hewitt was caught in a crowded environment, amidst a sea of big-spender competitors like H&R Block, Turbo Tax, and seasonal, local pop-up tax preparers. Jackson Hewitt developed an integrated campaign to drive brand awareness, fuel consumer conversation, and influence a once-a-year purchase decision by leveraging paid, owned and earned communication channels with 1/10th the budget of their national competition.

In this WOMM-U session, you will learn how they achieved this initial success using a delicate balance of paid, owned and earned strategies that truly scaled the WOM created from traditional campaign elements. They'll also share insights for how brands should be approaching contest and sweepstakes, including where to prioritize money spent.

Chris Tuff, SVP/Director of Earned and Emerging Media, 22squared

David Koroghlian, Director of Interactive & Social Media, Jackson Hewitt

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iPad Giveaways Suck: Taking Facebook contests and sweepstakes to the next level iPad Giveaways Suck: Taking Facebook contests and sweepstakes to the next level Presentation Transcript