Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013

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Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013

  1. 1. Identifying Patterns for Fun, Profit, and Rankings Steven Naifeh: Ajlun XII: Venetian Blue @JoeHall
  2. 2. Disclaimer: Parts of this talk is speculative. Can you guess which parts? @JoeHall
  3. 3. Programmable Patterns? @JoeHall  Designed for randomization of color.  250,000 pixels.  16,777,216 possible colors in RBG spectrum. PATTERNS??!! Get algorithm: http://paste2.org/7Uk3AsMI
  4. 4. LESSON LEARNED: When you apply any system to large data sets, patterns start to emerge. AND The more parameters applied to said system, and the more data, results in more defined patterns. @JoeHall
  5. 5. In SEO this applies to: Data Sets:  Backlink Profiles  URL Structures  Markup/HTML  IA Schema  Content  Anything you can count. @JoeHall Systems:  SEO Tools  Panda/Penguin  CMS's  Link Indexes.  Your brain  Anything that can do the counting.
  6. 6. Google LOVES Patterns @JoeHall
  7. 7. Google LOVES Patterns @JoeHall ...because pattern analysis allows Google to make relative assumptions about quality.
  8. 8. Patterns In Panda Is that a Panda??? Panda Analysis:  Dates of traffic changes  Pattern analysis @JoeHall
  9. 9. Patterns In Panda  URLs − acme-tires.com/off-road-tires/gm-tires/1234-tire.html  Internal Links − Site wide internal links. − Footer links with exact match anchors.  Keyword Density − Not direct factor, but good for analysis.  Repetitive caveats in UX/UI − Ask yourself: “is this commonsense design?” @JoeHall
  10. 10. Patterns In Penguin Is that a Penguin??? Penguin Analysis:  Dates of traffic changes  Pattern analysis @JoeHall
  11. 11. Patterns In Penguin  Anchor Text − High percentage of exact anchor text. − Used to be around 65%. Might be less now?  Query volume + Exact Anchor Text = High risk. − Penguin is going after competitive niches.  Relationship to anchor text to on page keywords. @JoeHall
  12. 12. Positive Patterns? @JoeHall
  13. 13. Link Network? @JoeHall
  14. 14. @JoeHall PROTIPS For Pattern Analysis...
  15. 15. @JoeHall TIP #1: Visualize the patterns!
  16. 16. @JoeHall http://joehall.me/ Visualize the patterns!
  17. 17. Visualize the patterns! @JoeHall https://gephi.org/
  18. 18. @JoeHall TIP #2: Take a bird's eye perspective.
  19. 19. @JoeHall GET THIS TOOL: http://ninj.as/pf8u3
  20. 20. @JoeHall TIP #3: Kill the Buddha
  21. 21. @JoeHall "If you meet the Buddha on the road, kill him."
  22. 22. @JoeHall Final Thoughts...
  23. 23. SEO is an art-form Steven Naifeh: Ajlun XII: Venetian Blue @JoeHall
  24. 24. @JoeHall Thank you very much! @JoeHall InternetMarketingNinjas.com

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