Dealers perception about Asian paints Submitted by:- Ankush Bhatnagar MBA 2009-2011 M090700011
Indian Paint Industry <ul><li>The size of the Indian paint industry is valued at Rs.112 billion. </li></ul><ul><li>Indian Paints Industry can be classified into two sub-segments: </li></ul>25% 10% Industrial paints 75% 90% Decorative paints Value share Volume share
OBJECTIVE OF THE STUDY <ul><li>To Study the Dealers perception about Asian paints. </li></ul><ul><li>To know how Asian paints is maintaining relation with the dealers. </li></ul><ul><li>To study the Marketing Outlook of Asian Paints over the years. </li></ul><ul><li>An analysis of Distribution Channels and Distribution Strategies of Asian paints. </li></ul><ul><li>To identify the Current and Future Success Factors for the company. </li></ul>
<ul><li>Q1. Are you a dealer or sub-dealer of Asian paints? </li></ul><ul><li>45% of dealers have direct dealership with Asian paints. </li></ul>6% 14% 30% 45% 5% Asian Paints Berger Paints Nerolac Paints ICI Paints Others
Q2. Which facility of the paints company attracts you for dealership? <ul><li>25% believe that market profitability is best. Dealers want to earn maximum profit from the company they are investing money </li></ul>
Q3. Which brand of the paint company customers mostly preferred <ul><li>35% of the customers prefer Asian paints and 30% of the customers prefer Berger. </li></ul>
Q4. Do you know Asian paints deal in all categories of interior and exterior paints? <ul><li>Almost 65% knows about all the Product categories of Asian paints. </li></ul>
Q5. Do you know that today most of the customer prefer Asian paints due to big brand name and because of brand ambassadors? <ul><li>65% of the customers said that they know about Asian paints due to Quality and brand name not because of any celebrity endorsing the advertisement </li></ul>
Q6. Is your company provide better schemes and reward on achieving the target? <ul><li>70% Of the dealers said that they are getting better schemes and rewards annually but some are not satisfied with the company’s monthly schemes. </li></ul>
Q7. If you are going to start the dealership with Asian paints which type of facility you want from the company. <ul><li>30% of dealers wants better credibility from Asian paints. 20% of dealers want regular schemes. </li></ul>
Findings <ul><li>Fresher Dealers like to invest their money in Asian Paints. </li></ul><ul><li>Dealers think that investing their money in Asian Paints is the safest option available. </li></ul><ul><li>Very less number of people wants to take risk when it comes to investing the money. They also want to make high profits without taking high risks. </li></ul><ul><li>Almost everybody knows about Asian Paints Ltd. </li></ul><ul><li>Rewards and Market Creditability are still popular among the masses although the other plans are available in the market. </li></ul><ul><li>Berger is the strongest brand in comparison to the other private Paints company brands. It is also because Berger gives maximum market creditability and low price products when we talk about paints markets. </li></ul>
Recommendations <ul><li>Company should promote the advertisement. </li></ul><ul><li>Company should take regular feedback from customers. </li></ul><ul><li>Company should try to pay attention on after sale service. </li></ul>
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