Alex Butler

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Alex Butler

  1. 1. Experience I’ve got an unusual blend of skills and experience across corporateAlex Butler and start up organisations. I am the CEO of KindredHQ.com, a brand new start-up community of people who work outside the ‘normal’ organisational structure. And I like to walk the talk so I am also aOFFICE consultant specialising in digital innovation and transformation.124 Park South, Until 2010 I led the transformation of the UK Government’sAustin Road, London approach to and use of digital technologies as I established aSW11 5JN programme of activity to improve the UK government’s online services. I was responsible for the original service proposition forPHONE Directgov, the UK Government’s citizen website and also established0207 720 3378 and ran a new digital delivery division within the Central Office of+44 7980556357 Information (COI), the forerunner of the Government Digital Service. Throughout my career I have sought to innovate within theEMAIL organisations that I have worked in. For example, I put in place aalex@kindredhq.com digital innovation programme linking established digital entrepreneurs with government communicators, with outstanding results. IWEB championed the strategic use of digital technology by government,www.kindredhq.com helping the UK government to collaborate with industry and entrepreneurs. In 2004, I conceived and led a very different marketing approach for BT Wholesale’s broadband demand registration marketing programme, coordinating over 3000 disparate campaign volunteers to bring broadband to villages and towns across the UK. My background is in marketing, from solid beginnings at Saatchi and Saatchi and as a consultant at Interbrand, to running large-scale product marketing and brand programmes in large multinational technology organisations, such as BT and Cable & Wireless. I have also worked in start up organisations developing new brand identities and launch programmes. I was Head of Brand Marketing at the General Motors tech start up ‘Onstar Europe’. You can find my linked in profile here: http://uk.linkedin.com/in/butleralex

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