Digital Media    Adwords        &Affiliate Marketing
21212                                1. Goals                             2. How to get there                             ...
Impact the highest number of                               consumers with the less possible                               ...
Purchasing Life-   Sample                  Sample Efficiency                            cycle Stage        effectivenwss  ...
CPC                            CPM                                    CPA   How	  to	  get	          Rich Media          t...
Impacts                Impacted PersonsMetrics	         InteractionsWhat you need  to measure?        Visits              ...
Impactos (impressões) Número de vezes que a                          peça publicitária foi exibida                        ...
Metrics	  When you get the user’s                 click?                          8
By changing the creative art of a campaign according to the                       frequency of exhibition, the number of c...
Metrics	  Conversion Process                     10
Metrics	                11
Campaign                                            Planning                               CreativeThe Process            ...
Real Time Optimization:                        On line performance reports allows the constantly                        im...
Optimizing So you got a user,,.        now what?                        14
Optimizing So you got a user,,.        now what?                        15
Performance Based Marketing Affiliate	  Marke8ng	   How does Affiliate  Marketing work?                                     ...
Banners Affiliate	  Marke8ng	       Landing Page    Affliate                                Tracking       Process          ...
Image                  <iframe src="http://www.adsimilis.com/track/3rdparty/ultramob/mx.html"                  name="adsim...
Management	  	     Find the right Network                            19
EventsIts all abut networking                          •    Affiliate Summit EAST– January                          •    A...
http://www.google.com/insights/search/Best	  Tools	                    	   Finding the trends                             ...
https://www.google.com/adplanner/Best	  Tools	                    	  Knowing your target                                  ...
www.hasoffers.comBest	  Tools	                     	   Managing affiliates         is a daily job                         ...
www.offervault.com   Best	  Tools	                 	           Finding yourcompetitors and how much they are paying       ...
http://www.findaffiliateoffers.com/   Best	  Tools	                 	           Finding yourcompetitors and how much they ...
http://www.alexa.com/   Best	  Tools	                 	        Finding who isgenerating traffic for   your competitors    ...
http://adwords.google.com/ Google	  	  Adwords	         	                    Study the tool and understand                ...
•  Separate Google, Search Partners, and Content Network                           traffic into different campaigns. Keep ...
Use questions that arouse curiosity or interest. For                     instance, you can say Want to make $10,000 in one...
Create (and maintain) trust. The web is all about trust                     these days. Recommended by the Queen, would be...
The Three Dots: Mindvalley Labs found this and was the                     first to publish it. They made a comparison abo...
Tiny changes: Small changes can make a huge impact in                     CTR. Even a word can make your ads to boost in C...
The first click is just the beginning of a                               conversion process                   You must del...
21212                                             Media Planning                       •    Define your offer               ...
21212   Leonardo   Salesleosales@gmail.com                          THANK YOU                              http://21212.co...
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Digital Media - Affiliate mkt & google adwords

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21212 Acceleration Program
Module: Digital Media - Affiliate MKT & Google Adwords

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Digital Media - Affiliate mkt & google adwords

  1. 1. Digital Media Adwords &Affiliate Marketing
  2. 2. 21212 1. Goals 2. How to get there 3. Metrics 4.  Optimizing 5.  Management Agenda   6.  The Process   Don’t worry, 7. Affiliate MarketingI don’t speak too much 8.  Best tools 9.  Google Adwords 10.  To do 2
  3. 3. Impact the highest number of consumers with the less possible investment. Goals    What you expect investing Payout in on line media? Content Channel New Customer 3
  4. 4. Purchasing Life- Sample Sample Efficiency cycle Stage effectivenwss Digital Metrics Digital Metrics Awareness Impressions, Click Cost per Click Goals   Throught rate, unique visitors, page viewsWhat defines a successful campaign? Research or Page depth, time Cost per value consideration spent per vist, leads interaction, cost per generated per ad/ engagment publisher, clickt-to- value ratios, number of registrations Purchase Revenue per Ad, Cost per sale/order, leads converted cost per lead 4
  5. 5. CPC CPM CPA How  to  get   Rich Media there?   SEO Sponsorship   Affiliates RemarketingSo many ways, short cash Adwords Incentivized Geotargeting Sweepstakes 5
  6. 6. Impacts Impacted PersonsMetrics   InteractionsWhat you need to measure? Visits Conversion ROI 6
  7. 7. Impactos (impressões) Número de vezes que a peça publicitária foi exibida Pessoas impactadas (cobertura) Número total de pessoas que viram alguma peça publicitária da campanha Interações (cliques) Número total de vezes que as Metrics   pessoas interagiram com a peça através de um cliqueUnderstanding the terms Impressões por clique (CTR) Número médio de impressões necessários para gerar 1 clique (impressões / cliques) Freqüência Número médio de vezes que uma pessoa viu alguma peça da campanha (impressões / pessoas impactados) Freqüência ótima cliques Número ótimo de vezes que as peças devem ser exibidas para gerar um clique 7
  8. 8. Metrics  When you get the user’s click? 8
  9. 9. By changing the creative art of a campaign according to the frequency of exhibition, the number of clicks increases and also the conversion rate. Metrics  How often should you change? 9
  10. 10. Metrics  Conversion Process 10
  11. 11. Metrics   11
  12. 12. Campaign Planning CreativeThe Process Activation UpdateOn line media is a live and constantly process Discrepancy Tests Check 48 hours follow up 12
  13. 13. Real Time Optimization: On line performance reports allows the constantly improvement of the campaigns while its been executed, speeding up the creative’s changing. Reporting Tools:Management     Every click cost and its important to know exactly what your investment is generating to you in all The hard work levels (impressions, clicks, coverage, CTR, CPC, CPA) Custom Campaigns: Each channel and each network reach a different target. The campaigns must be fine tuned to explore the full potential of each network. 13
  14. 14. Optimizing So you got a user,,. now what? 14
  15. 15. Optimizing So you got a user,,. now what? 15
  16. 16. Performance Based Marketing Affiliate  Marke8ng   How does Affiliate Marketing work? 16
  17. 17. Banners Affiliate  Marke8ng   Landing Page Affliate Tracking Process Code Thanks Page 17
  18. 18. Image <iframe src="http://www.adsimilis.com/track/3rdparty/ultramob/mx.html" name="adsimilis_3rdparty" scrolling="no" frameborder="no" height ="1px" width ="1px"></iframe> Server 2 ServerTracking   http://track.adjal.com/aff_c?offer_id=489&aff_id=1&url_id=2153 Code   Java Script Types of code <script type="text/javascript"> //<![CDATA[ ord=Math.random()*10000000000000000; document.write(<script type="text/javascript" src="http://ad.doubleclick.net/adj/sonico.premium/Unoxuno; 1x1=cpa_movile_cl_1x1;sz=1x1;ord= + ord + ?"></script>); //]]> </script> 18
  19. 19. Management     Find the right Network 19
  20. 20. EventsIts all abut networking •  Affiliate Summit EAST– January •  Ad:tech San Francisco – April •  Affiliate Summit WEST – August •  Ad:tech London - September •  Ad:tech New York – November 20
  21. 21. http://www.google.com/insights/search/Best  Tools     Finding the trends 21
  22. 22. https://www.google.com/adplanner/Best  Tools    Knowing your target 22
  23. 23. www.hasoffers.comBest  Tools     Managing affiliates is a daily job 23
  24. 24. www.offervault.com Best  Tools     Finding yourcompetitors and how much they are paying 24
  25. 25. http://www.findaffiliateoffers.com/ Best  Tools     Finding yourcompetitors and how much they are paying 25
  26. 26. http://www.alexa.com/ Best  Tools     Finding who isgenerating traffic for your competitors 26
  27. 27. http://adwords.google.com/ Google    Adwords     Study the tool and understand the possibilities 27
  28. 28. •  Separate Google, Search Partners, and Content Network traffic into different campaigns. Keep your traffic streams separate so you can track the visitor value from each stream individually; optimize your sales funnel for each group. •  Create tightly focused ad groups with closely related keywords. Avoid sloppy ad groups with thousands of Google     words all pointing to some loosely related ad. Group common desires and mindsets; send each to a targeted landing page. Adwords   •  Place underperforming keywords in new ad groups   and optimize the ads for those keywords. If one of your top traffic keywords in an ad group is getting a significantly lower CTR Campaign- than the rest, move it to its own ad group and write an ad with thatOptimization Tips keyword in the headline (and perhaps in the URL).   •  Build ad groups with enough traffic to split-test in a timely fashion. Don’t take too long to declare split-test winners. •  Add long-tail keywords to decrease CPC and increase traffic. Three- and four-word phrases tend to have less competition and represent buyers rather than lookers. •  Focus your energy on the changes that will make the biggest difference. Before managing and optimizing your account, sort campaigns, ad groups, and keyword lists by impressions. Start where the most traffic is so your improvements lead to increased or more qualified visitor flow 28
  29. 29. Use questions that arouse curiosity or interest. For instance, you can say Want to make $10,000 in one hour? You can also offer instructions.. Cure the cold in five simple steps, or How to keep your PC virus clean, would be interesting. Google     Tell a story. There’s nothing better to spark interest thanAdwords   to appeal to your audience’s sympathy or empathy. Tell them a story like How I made $10,000 in one hour, or I lost   50 pounds in two weeks. Killer Tips   Divulge information. Claim something that only you know, such as The Mystery of Google AdWords. People will notice this, especially if they want to learn more about what you have to offer. Claim unbelievable stuff! People will be intrigued with Make $10,000 in one hour or Keep thin without exercise. You can make it as absurd and unbelievable as possible, and people will surely notice! 29
  30. 30. Create (and maintain) trust. The web is all about trust these days. Recommended by the Queen, would be good. Compare People love to go for what’s better. You can say cheaper than Wal Mart or better than Coke. If you Google     are promoting a product that their competition is a big well known company compare it in your ad. ForAdwords   example you are selling a book from a bookstore that is   not well-known in the market compare it saying Killer Tips   something like this: Amazon vs X name, and say in a few words the one key comparison why x-name is better than amazon 30
  31. 31. The Three Dots: Mindvalley Labs found this and was the first to publish it. They made a comparison about adding three dots in the final phrase of each ad, and it worked very well. Why it worked so well this method? it naturally tells people that there is more information waiting behind the add. Google    Adwords     Killer Tips   31
  32. 32. Tiny changes: Small changes can make a huge impact in CTR. Even a word can make your ads to boost in CTR. Again, Mindvalley Labs found this they had the word “Changes” into their ads and they changed to the word “Change” and that tiny change alone resulted in a 180% increase in the Click-Through-Rate. Google    Adwords     Killer Tips   32
  33. 33. The first click is just the beginning of a conversion process You must delivery a great experience To Do Building yourMedia Strategy There’s no formula. Only tests and results! A single word can make the difference in a campaign’s performance. The knowledge process is in real time 33
  34. 34. 21212 Media Planning •  Define your offer •  Define your goal •  Define your CPA To Do •  Define your channel Building yourMedia Strategy •  Test •  React •  Test again •  Challenge: Beating your winner ad 34
  35. 35. 21212 Leonardo Salesleosales@gmail.com THANK YOU http://21212.com 35

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