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Roundtable 21 vs 212 - a discusson of digital startups+trends in Brazil vs US. …

Roundtable 21 vs 212 - a discusson of digital startups+trends in Brazil vs US.
With Benjamin White and Marcelo Sales, from 21212.com

Published in: Technology, Business
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  • 1. 21 212Digital Accelerator
  • 2. BENJAMIN WHITEben@21212.com@instantbenjamin
  • 3. • TAGWORKS / Founder + Creative Director / Web Development, PHP Coder, Designer / AOL, BMG, Loud, Timex, Sony, MTV • PLATFORM.NET / Founder + President / Youth Culture Portal, 50+ Magazine and Clothing Partners / Investment from Sony, Sold to Hookt and P Diddy .ABOUT ME • COMPLEX / Founder, EIC, CCO / Magazine, Custom Pubs, Media Network / Investment from Accel Partners • MTV.COM / GM, VP Digital / Mtv.com, Mtv Mobile, Focused on broadband video / $7M to $40M+ • SLING MEDIA / CCO, Founder Sling Media Group / Built Sling.com / Sold to21 212 Echostar (Dish Networks) for $380M 3
  • 4. 12 DIRECTION 1 • I DONT HAVE A REAL JOB! REC E O H R T DSETTE IL C N R ENTREPRENEUR COU •LIFE AFTER • ANGEL INVESTOR AN EXIT • ADVISOR + CONSULTANT • PRODUCT SPECIALIST21 212 17
  • 5. 21 212THE FUTURE • PARTNERING WITH STARTUPS (YOU!) • DOING MORE FASTER • SEIZE OPPORTUNITIES IN BRAZIL • HELP BUILD AN ECOSYSTEM • FAILING FASTER • DO WHAT MORE OF WHAT I LOVE21 212 18
  • 6. • WORK WITH GREAT PEOPLE • SOLVE HUMAN PROBLEMS MY • HUNT FOR OPPORTUNITIESPHILOSOPHY • REDUCE FRICTION • DELIGHT YOUR CUSTOMERS • HAVE FUN21 212 19
  • 7. MY EXECUTION IS EVERYTHING ...PHILOSOPHY21 212 20
  • 8. MY ... AND THE REST IS TIMINGPHILOSOPHY21 212 21
  • 9. MY ONE MORE THINGPHILOSOPHY21 212 22
  • 10. MY EMBRACE YOUR CRAZYPHILOSOPHY21 212 23
  • 11. DISCUSSION 21 vs 212 A discussion of digital startups + trends in US and Brazil - w/ Benjamin White and Marcelo Sales21 212 25
  • 12. 21212 / MENTORSHIP TRENDS +MOVEMENTS IMPORTANT TRENDS IN US21 212 12
  • 13. 21212 / MENTORSHIP TRENDS + COLLABORATIVE CONSUMPTIONMOVEMENTS New societal and technological changes are creating online communities built around trust and reputation where users can transact directly with one another, offering flexibility and removing the burden of large fixed costs.21 212 12
  • 14. 21212 / MENTORSHIP TRENDS + GOING VERTICALMOVEMENTS Products are moving into more narrrow verticals, with tailored solutions that provide more effective solutions to peoples problems. From hardware to software we are seeing a move from the more general to the more specific.21 212 12
  • 15. 21212 / MENTORSHIP TRENDS + RISE OF THE PLATFORMMOVEMENTS Scaled platforms have proven that more specific, integrated platforms can dramatically reduce consumer friction and deliver more consistent and delightful experiences.21 212 12
  • 16. 21212 / MENTORSHIP TRENDS + GAMIFICATION + DELIGHTMOVEMENTS Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging. Gamification can potentially be applied to any industry and almost anything to create fun and engaging experiences, converting users into players.21 212 12
  • 17. 21212 / MENTORSHIP TRENDS + ONLINE GOES OFFLINEMOVEMENTS Thanks to wireless and smartphones, the links between online and offline commerce are becoming much stronger. We’re seeing the merger of digital payment models with incentives for consumers to go to physical stores, where merchants can forge more meaningful relationships with them.21 212 12
  • 18. 21212 / MENTORSHIP TRENDS + SOCIAL DISCOVERY + COMMERCEMOVEMENTS Svpply, The Fancy and Pinterest let users curate their own digital product catalogs. Retailers like Fab, Everlane, and Lot18 bring limited-inventory shopping to discerning buyers who seek the feel of an independent boutique, and reward users for sharing their finds with friends.21 212 12
  • 19. 21212 / MENTORSHIP TRENDS +MOVEMENTS BRAZIL South America’s biggest economy and largest recipient of foreign investment, and it’s gaining a powerful new middle-class of eager consumers who should be on the mind of any company that’s looking to innovate on a global scale.21 212 12
  • 20. 21212 / MENTORSHIP BRAZIL • THE GREAT CONFLUENCE TRENDS +MOVEMENTS • VENTURE CAPITAL GETS REAL • E-COMMERCE • MOBILE LEAPFROG21 212 12
  • 21. Growth in Reach of Almost All Major Online Categories in Brazil Key Categories Reach of Brazilian Population, 2009 vs 2010 86% 59% Search/Navigation Growth: +7% Downloads +2% 80% 58% 85% 59% Social Networking +10% News/Information --- 78% 59% 75% 53% SLIDE TITLE e-mail +5% Games +1% 72% 53% 71% 43% Blogs +9% Photos +17% OUR SKILLSET AND OUR 65% 37% 71% 41% Instant Messengers +5% Business/Finance +5% 67% 40% 70% -4% 40% Retail +9% Education 64% 41% 68% 40% Multimedia +9% Sports +1% 63% 39% 64% 33% +3% TV +2%Directories/Resources 62% 32% 60% 25% Community +5% Travel +14% 57% 22% 60% 22% 2010 21 212 Technology +7% Automotive -1% 56% 22% 2009 © comScore, Inc. Proprietary and Confidential. 8 Internet Audience 15+ accessing Internet from Home or Work 35 Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  • 22. Retail Continues to Grow in Brazil Retail Sites Seven out of ten web users in Brazil % Reach visited a Retail site in December, a rate that is the highest in the region WW 63.9% Asia Pacific 54.2% Significant upside still remains, as Europe 72.8% Brazilians become more comfortable SLIDE TITLE North America 85.5% with shopping and buying online Latin America 62.1% OUR SKILLSET AND OUR Retail Sites Brazil 69.6% Growth Mexico 59.3% +9% +3% Argentina 62.7% 63.8% 69.6% 63.9% 61.8% Colombia 51.6% Chile 58.1% Peru 57.8% Venezuela 60.3% Brazil Worldwide Puerto Rico 60.6% 21 212 2009 Reach 2010 Reach © comScore, Inc. Proprietary and Confidential. 9 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), Dec 2009 & December 2010 36
  • 23. Social Networking in Brazil and Around the World Social Networking Sites The reach of the Social Networking % Reach category continues to be very high throughout Latin America WW 70.5% In Brazil, even with such a high reach, Asia Pacific 47.9% the category is amazingly still growing Europe 84.4% SLIDE TITLE North America 89.8% Latin America 87.7%OUR SKILLSET AND OUR Social Networking Sites Brazil 85.3% Growth Mexico 88.8% +10% +4% Argentina 89.7% 77.9% 85.3% 67.6% 70.5% Colombia 88.6% Chile 91.7% Peru 90.9% Brazil Worldwide Venezuela 88.9% 2009 Reach 2010 Reach Puerto Rico 85.9% 21 212 © comScore, Inc. Proprietary and Confidential. 12 Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010 37
  • 24. Social Networking Worldwide (15+), March 2011 SLIDE TITLEOUR SKILLSET AND OUR 21 212 © comScore, Inc. Proprietary and Confidential. 13 38
  • 25. 21212 / MENTORSHIP THE RISE OF THE MIDDLE CLASSBRAZIL TREND21 212 10

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