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21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
21212 institutional
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21212 institutional

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  • 1. 21 212 DIGITAL ACCELERA TOR A Seed AcceleratorBridging the US and Brazil
  • 2. 21212 / PRESENTATION To RAPIDLY build SUCCESSFULOUR MISSION COMPANIES focused on the exploding DIGITAL MARKET in BRAZIL21 212 DIGITAL ACCELERA TOR 2
  • 3. 21212 / PRESENTATION WITH OFFICES IN RIO (21) AND NYC (212) We find and greatWHAT WE DO We provide critical resources and best practices from the US to achieve success in BRAZIL.21 212DIGITAL ACCELERA TOR 3
  • 4. 21212 / PRESENTATION An exceptional team of SUCCESSFUL ENTREPRENEURS,WHO WE ARE focused on hands-on MENTORSHIP with a deep connectivity between BRAZIL and the US21 212 DIGITAL ACCELERA TOR 4
  • 5. 21212 / PRESENTATION OUR PARTNERS ARE ENTREPRENEURS MARCELO SALES Benjamin White RIO DE JANEIRO NYC, RIO DE JANEIRO Entrepreneur, Engineer ; Founder of Entrepreneur, Angel, Media Advisor; Movile ($80M company); Endeavor CCO, Sling Media($380M company); Entrepreneur Award 2010 VP of Digital at MTV; Founder, Complex Media; Founder, Platform Network; Founder Tagworks OUR LEONARDO OLIVIERA RAFAEL DUTON PARTNERS RIO DE JANEIRO RIO DE JANEIRO Entrepreneur, Professor; Founder Entrepreneur, Programmer ; Founder of Movile ($80M company); PUC- of Movile ($80M company); Rio Junior Enterprise Founder, Microsoft Developer (SDE) IBMEC Professor (Business School) CORBIN DAY NYC FREDERICO LACERDA Angel, Investor, Entrepreneur ; RIO DE JANEIRO Partner, 77 Ventures; Founder, Accenture Business Consultant, PUC- Cavan Images; Investor, Izze, RIo Junior Enterprise CMO + VP RecordSetter, Submishmash, Mix 121 212DIGITAL ACCELERA TOR 5
  • 6. 21212 / PRESENTATION We are the official seed accelerator We know the best of Endeavor Brasil talent in Brazil and the US OUR HISTORY We have a strong Entrepreneurship partnership with Sling Media is in our Chief Creative Officer deep operational US380M company experience blood We know how to build MTV NYC VP of great companies from Digital Media21 212 the ground upDIGITAL ACCELERA TOR 6
  • 7. 21212 / PRESENTATION MENTORS, STAFF AND ADVISORS JASON HIRSCHHORN BILL BOEBEL Former President, MySpace VP Strategy, Rackspace MEDIA, PRODUCT PRODUCT STRATEGY HENRIK WERDELIN Founder of Prehype PRODUCT FABIO SEIXAS OUR Founder, Camiseteria E-COMMERCE Our amazing network of MENTORS mentors is growing quickly, ANDERSON THEES CEO, Apontador BUSINESS, VC PAULO NOVIS CEO, Infoglobo RENATO CESAR MEDIA Designer, 21212 DESIGN , UX NATALIE WITTE Lawyer, 21212 LEGAL ARTHUR GRANADO and many more to come ...21 212 Programmer, 21212 CODEDIGITAL ACCELERA TOR 7
  • 8. 21212 / PRESENTATION BRAZIL has tremendous ThE market potential forOPPORTUNITY DIGITAL BUSINESSES + PRODUCTS 21 212 DIGITAL ACCELERA TOR 8
  • 9. 21212 / PRESENTATION ThE BRAZIL HAS SCALE BRAZIL IS MOBILEOPPORTUNITY 21 212 BRAZIL IS SOCIAL DIGITAL ACCELERA TOR 9
  • 10. 21212 / PRESENTATION But opportunities in Brazil alsoTHE PROBLEM present a UNIQUE SET OF CHALLENGES. 21 212 DIGITAL ACCELERA TOR 10
  • 11. 21212 / PRESENTATION ACCESS TO GOOD ENTREPRENEURS There are abundant opportunities but quality entrepreneurs and startups are hard to identify. INVESTMENT OBSTACLES AND RISKS Investors are eager to access the Brazilian market but there are obstacles, risks and opacity.THE PROBLEM FOREIGN ENTREPRENEURS WITH NO ACCESS Experienced foreign entrepreneurs and expat Brazilians want to access opportunities in Brazil but don’t have right tools or framework. WEAK VALUATIONS + EXITS Brazil has lacked a strong domestic VC culture and has been isolated from Silicon Valley. This has resulted in lower valuations and fewer exits for startups than comps in US market. 21 212 DIGITAL ACCELERA TOR 11
  • 12. 21212 / PRESENTATION 21212 DIGITAL ACCELERATOR OUR is focused on SOLVING SOLUTION THESE PROBLEMS21 212DIGITAL ACCELERA TOR 12
  • 13. 21212 / PRESENTATION 21212 HAS ACCESS TO GREAT ENTREPRENEURS Our respected team has a strong network and exceptional access to the best entrepreneurs and startups in Brazil. 21212 THOROUGHLY VETs OUR COMPANIES The companies that we work with go through rigorous diligence by our team and network, which has highly OUR relevant domain expertise and operational experience. SOLUTION 21212 IS AN ON-RAMP FOR FOREIGNERS Our US + Brazilian team provide a strong bridge and critical access for foreign entrepreneurs looking to start a business for the Brazilian market. 21212 OPTIMIZES FOR BETTER VALUATIONS Our companies are built upon best practices from American startups– and we build and market them with foreign investment and US valuations in mind.21 212DIGITAL ACCELERA TOR 13
  • 14. 21212 / PRESENTATION WE FOCUS ON COMPANIES IN 4 AREAS SOCIAL E-COMMERCE High adoption - High adoption. Brazilians love it.OUR MARKET Brazilians love it. FOCUS PAYMENT ENTERTAINMENT Almost nothing Sports, Tourism, happening here. Events, Video.21 212 DIGITAL ACCELERA TOR 14
  • 15. 21212 / PRESENTATION AND WE FOCUS ON 2 MODELS 1. IMPORTING PROVEN BUSINESS MODELS Identify proven products and models from the US and abroad and adapt them for the Brazilian and Latin American markets.OUR MODELS 2. INNOVATION WITH MARKET FIT Create innovative digital products uniquely suited for Brazilian market using best practices from US. ERP for lanhouses, digital Interactive digital21 212 POS to sell virtual goods marketing networkDIGITAL ACCELERA TOR 15
  • 16. 21212 / PRESENTATION THE 21212 ACCELERATOR PROGRAM 1. sEARCH + Submission We search for the best opportunities, 2. VETTING entrepreneurs and talent. We meet individuals and Candidates submit companies to gain a deep applications to our understanding of the program. best projects and people. Our PROGRAM 3. ACCELERATION Selected companies receive seed funding and participate in a 4 month program with hands-on mentorship, shared office 4. DEMO DAY space and access to the Each company presents 21212 network. their product and business to our network of VCs, angels and the press. 5. FUNDING Successful accelerated21 212 projects and digital business receive funding.DIGITAL ACCELERA TOR 16
  • 17. 21212 / PRESENTATION THE 21212 ECOSYSTEM SEED ACCELERATOR Our seed accelerator program provides startups with seed capital, mentorship, technology, office space, legal and business expertise necessary to establish a strong foundation and move their business forward rapidly. THE BIG THE 21212 NETWORK PICTURE Our network of Brazilian and US partners, entrepreneurs, engineers, lawyers, angels and VCs is at the core of our value proposition to build better companies in Brazil and do it faster. THE 21212 FUND Our tech fund allows us to invest in both companies that have graduated from our accelerator program as well as other tech companies that have a strong strategic fit into our ecosystem.21 212DIGITAL ACCELERA TOR 17
  • 18. 21212 / PRESENTATION THANK YOU Email contact@21212.com for more further details or information21 212DIGITAL ACCELERA TOR 18

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