Innovative below the line promotions

1. mIND
wAVE
History in making

2. “….creating impact on target
customers at
Personal Level”
Objective of

3. “….creating impact on target
customers at
Personal Level”
below the line marketing

4. brand Image slowly
evaporates into
Direct mail thin air
telemarketing Coupons
Engage
Involve
Entertain
Point of Sale
Free trial
display
Social network
Marketing
target the customer consciousness by enticing participation

5. Subconscious Conscious
Mind Mind
but consciousness is only the tip of the human psyche

6. Since the brand
Image is formed by
the subconscious it
Direct mail never changes
Telemarketing Coupons Neural
Engage Marketing
Involve
Entertain MindWave
Point of Sale
display
Free trial technology
Social network
Marketing
Innovation in BTL by 21gms

7. “….creating impact on target
customers at
Personal Level”
So

8. “….creating impact on target
customers at
Personal
SUBCONSCIOUS
Level”
Redefining the future of BTL

9. Thank You
Design team from
Industrial design center
IIT Bombay
&
Marketing and Execution team of
Industry Experts
(Ex. Reed Business Information, Infosys, Religare, Ogilvy and TCS)
please feel free to reach us:
Tel: 9711055126, 8802735733,
8802735734
Mail: richa.jaiswal@21gms.com
www.21gms.com
www.social21.in