Afridoctor: The next phase

...a doctor in your pocket
Going to the next level
Matthew Buckland | Bradley Voges

20FourLabs decided to enter Nokia’s “Calling All Innovators competition”
Labratsdivided into 6 groups
Generated 12 product ideas

Ideas entered into ALCHEMY; goes to vote
Afridoctor wins idea competition
Work with Health24 to build application with quick turnaround

Afridoctor wins competition beating South African and Africa-wide entries

where we are now
Proof of concept
10,000 world-wide downloads in OVI store
Built for “N-series” subset of Nokia phones
Expand business model
Expand platforms (iphone, Android, J2me, wap)

why Afridoctor
Platform to increase accessibility of health-related content
Emerging market with limited access to information and help
Great need – limited offering

about Afridoctor
Increasing accessibility of Health related content
First Aid Tips
Symptom Checkers
Quizzes and Health Calculators
3 key features
“A doctor in your pocket”

Find a doctor feature
Find a doctor or other health related expert in your area
Save time and effort
Google Maps with potential revenue stream via preferential listing

Distress feature
Immediate notification of distress and location
Address and details for mapping
Predetermined contact

SnapDiagnosis feature
Take a photo of scar, wart, burn, etc
Attach brief description
Submit to panel of doctors
Receive feedback within 48 hours (email, sms or call)

why SnapDiagnosis?
Users in remote location without access to a doctor
Can’t afford access to a doctor
Embarrassing ailment & require privacy
Convenience

SnapDiagnosis scaling
Panel of doctors
Health24’s current capacity of 200 diagnoses per month
Language and payment mechanisms as potential speed bumps
Revenue opportunities
Potential Loss Leader

target market
Target market
Health content is universal
Health issues are more-or-less universal
Access to int’l markets through mobile app stores
Access to broad, emerging market audience (where there’s a need) via mobile device
Therefore ideal opportunity to take Afridoctoroutside borders

Business models
Business-to-consumer
Advertising
App download fee
SnapDiagnosis fee
SMS revenue
Business-to-Business
Whitelabelled offerings to corporate subscriber bases

Health24 relationship
Target market
Syndicate content
Use doctor/expert network
Will be Health24’s “utility” app
Naming rights or “powered by” Health24
Additional marketing channel

marketing
Target market
Embed deals: Operators & Handset manufacturers
App stores
Mobile adnetworks
24.com mobile apps and sites
Nokia competition rewards (free exposure, homescreen embed)
Viral functionality

Remote diagnosis the future with improved cellphone resolutions and bandwith?
Global niche apps powered by Afridoctor: Asthma, Diabetes, Cancer, Aids etc (Phase 3)

thank you & questions

http://20fourlabs.com	100
http://afrinnovator.com	20
http://www.slideshare.net	3

Afridoctor: The next phase

by 20fourLabs on Jan 26, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 123

Statistics

Afridoctor: The next phase — Presentation Transcript