..Not Just another Tool !
               Positioning Social Collaboration Tools in Enterprise




© Copyright 2010 2.0 Ado...
Global Collaboration Architect                                Social Media Consultant
             Schneider Electric     ...
In the Beginning…
   Knowledge Workers use their
    email clients as their core
       collaborative tool..




© Copyrig...
..we added more Tools…

     Then Portals began to show
     up as IntranetsExtranets...




© Copyright 2010 2.0 Adoption...
..even more Tools….

       Then Instant Messaging
      came into the Enterprise…




© Copyright 2010 2.0 Adoption Counc...
and still more Tools…

           Now we have Mobile
               Devices…




© Copyright 2010 2.0 Adoption Council. Al...
Now we have all these Enterprise
 Applications…




                                                              Source: ...
Of Course they are all Great Tools…




© Copyright 2010 2.0 Adoption Council. All rights reserved.   8
Users are Confused…




© Copyright 2010 2.0 Adoption Council. All rights reserved.   9
They just want to know..




© Copyright 2010 2.0 Adoption Council. All rights reserved.   10
We have a choice…




                                      Address the headache !




        Vitamins or Aspirins?      ...
Where do I start?


     Interview other parts of
       the Organization to
         understand their
      Business Proc...
Path of Most Resistance
                                             Analyze Cri,cal Needs and 
                          ...
Do We Need Another Tool?


Cri.cal Evalua.on Factors:
 Establishing Network Connec,ons
  (Communi,es/Topics vs. People) –...
Do We Need Another Tool?


                            Org                               Project                          ...
Do We Need Another Tool?




© Copyright 2010 2.0 Adoption Council. All rights reserved.   16
Tool Integrate OR
 Not Tool Integrate?




 Source: Dan Pontefract blog – The Org Structure of Enterprise 2.0




© Copyri...
Tool Integrate OR
 Not Tool Integrate?




© Copyright 2010 2.0 Adoption Council. All rights reserved.   18
Educate – When to Use What?
                      Voice Mail          Instant             Email           CMS            C...
Educate – Personal Impact
                   1.0:  Silos / Structured /                   2.0:  Community / Emergence /
  ...
In Closing…
                                             Analyze Cri,cal Needs and 
                                      ...
Do We Need Another Tool?




© Copyright 2010 2.0 Adoption Council. All rights reserved.   22
Engage. Evangelize. Empower.
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Enterprise 2.0 Black Belt Workshop: Positioning Social Collaboration Tools in the Enterprise

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The 2.0 Adoption Council Enterprise 2.0 Black Belt Workshop: Positioning Social Collaboration Tools in the Enterprise by Bryce Williams & Richard Rashty @ Enterprise 2.0 Conference Boston, June 2010

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Enterprise 2.0 Black Belt Workshop: Positioning Social Collaboration Tools in the Enterprise

  1. 1. ..Not Just another Tool ! Positioning Social Collaboration Tools in Enterprise © Copyright 2010 2.0 Adoption Council. All rights reserved.
  2. 2. Global Collaboration Architect Social Media Consultant Schneider Electric Eli Lilly and Company Richard.Rashty@Schneider-Electric.com Twitter: @TheBrycesWrite Twitter: @RichardRashty Blog: http://thebryceswrite.wordpress.com © Copyright 2010 2.0 Adoption Council. All rights reserved. 2
  3. 3. In the Beginning… Knowledge Workers use their email clients as their core collaborative tool.. © Copyright 2010 2.0 Adoption Council. All rights reserved. 3
  4. 4. ..we added more Tools… Then Portals began to show up as IntranetsExtranets... © Copyright 2010 2.0 Adoption Council. All rights reserved. 4
  5. 5. ..even more Tools…. Then Instant Messaging came into the Enterprise… © Copyright 2010 2.0 Adoption Council. All rights reserved. 5
  6. 6. and still more Tools… Now we have Mobile Devices… © Copyright 2010 2.0 Adoption Council. All rights reserved. 6
  7. 7. Now we have all these Enterprise Applications… Source: www.praxa.com.au © Copyright 2010 2.0 Adoption Council. All rights reserved. 7
  8. 8. Of Course they are all Great Tools… © Copyright 2010 2.0 Adoption Council. All rights reserved. 8
  9. 9. Users are Confused… © Copyright 2010 2.0 Adoption Council. All rights reserved. 9
  10. 10. They just want to know.. © Copyright 2010 2.0 Adoption Council. All rights reserved. 10
  11. 11. We have a choice… Address the headache ! Vitamins or Aspirins? Source: Louis Richardson, IBM © Copyright 2010 2.0 Adoption Council. All rights reserved. 11
  12. 12. Where do I start? Interview other parts of the Organization to understand their Business Processes… You have to understand what tools they use today, and HOW they use those tools every day in order to plot your E2 Roadmap… © Copyright 2010 2.0 Adoption Council. All rights reserved. 12
  13. 13. Path of Most Resistance Analyze Cri,cal Needs and  Current Use of Collabora,on Tools Do We Need Another Tool? Yes No Should We  Wash, Rinse, Integrate Them? Repeat as Needed Yes No Usage Decision & Usage Education Educa,on © Copyright 2010 2.0 Adoption Council. All rights reserved. 13
  14. 14. Do We Need Another Tool? Cri.cal Evalua.on Factors:  Establishing Network Connec,ons (Communi,es/Topics vs. People) – Impact on Consump,on  Keeping Users Engaged in Conversa,on  Flexibility / Adaptability over ,me  Ease of Use / User Percep,on – Affects Adop,on  What are grassroots behaviors telling you?  Extended Enterprise capable? © Copyright 2010 2.0 Adoption Council. All rights reserved. 14
  15. 15. Do We Need Another Tool? Org Project Location Structure Teams Communities of Interest e k Ti Wea ie gT on Str Str Strong T on gT Communities ies Weak Tie of Practice ie Stro ng T Tie Weak Tie ng ie ro St Communities of Expertise © Copyright 2010 2.0 Adoption Council. All rights reserved. Source: TheBrycesWrite – Horizontal Collaboration 15
  16. 16. Do We Need Another Tool? © Copyright 2010 2.0 Adoption Council. All rights reserved. 16
  17. 17. Tool Integrate OR Not Tool Integrate? Source: Dan Pontefract blog – The Org Structure of Enterprise 2.0 © Copyright 2010 2.0 Adoption Council. All rights reserved. 17
  18. 18. Tool Integrate OR Not Tool Integrate? © Copyright 2010 2.0 Adoption Council. All rights reserved. 18
  19. 19. Educate – When to Use What? Voice Mail Instant Email CMS Community‐based Messaging Social PlaAorm First Thought Personal Quick No.fica.on Controlled •Conversa.on Content •Work Out Loud! Informa.on Conversa,on Conversa,on •No,fica,on Official •Conversa,on Type •Links to CMS Content •Unofficial Content and Social •Links to Official Collab Content Response Soon Now Soon Not Needed Now ‐> Not Needed Immediacy Audience •Small •Small •Small‐>Large •Medium •Small‐>Large •Controlled •Controlled •Targeted •Targeted •Communi,es •Serendipitous Permanence Finite Finite Finite Long‐Term Long‐Term Primary Phone Interrup,on Inbox •Search •Search No.fica.on •Email Alert •Email Alert (Inbox) (Inbox) •Ac,vity Stream © Copyright 2010 2.0 Adoption Council. All rights reserved. 19
  20. 20. Educate – Personal Impact 1.0:  Silos / Structured / 2.0:  Community / Emergence / Content Management People Connec.on •Learning Purpose •Mission accomplishment •Problem‐solving •Innova,on •Sensi,ve Security •Transparent •Need to Know Basis Dura,on •Finite •Ongoing •Sharing documents and files •Asking and answering ques,ons •Using a shared calendar •Sharing knowledge •AXending regular conference calls and Interac,on •Reusing good ideas mee,ngs •Solving problems for one another •Maintaining a list of team members •Brainstorming new ideas •Edi,ng shared documents •Prac,ce Alignment •Responsibility •Interest •Exper,se •Limited Visibility •Emergent Leader Your Value •Limited Awareness •Exper.se Provider © Copyright 2010 2.0 Adoption Council. All rights reserved. Source: Communities Manifesto, Stan Garfield 20
  21. 21. In Closing… Analyze Cri,cal Needs and  Current Use of Collabora,on Tools Do We Need Another Tool? Yes No Should We  Wash, Rinse, Integrate Them? Repeat as Needed Yes No Usage Decision & Usage Education Educa,on © Copyright 2010 2.0 Adoption Council. All rights reserved. 21
  22. 22. Do We Need Another Tool? © Copyright 2010 2.0 Adoption Council. All rights reserved. 22
  23. 23. Engage. Evangelize. Empower.

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