2.0 Adoption in the Enterprise - The After

Must Join the Audio Portion of This Event U.S. & Canada: 1-800-763-5615 International: 00 +1 212 231 2908 212-231-2908 For assistance during the call: Press *0 to reach a ReadyTalk operator Twitter - #acweb2 2.0 Adoption in the Enterprise The “After” Engage. Evangelize. Empower. This webinar is sponsored by: © Copyright 2010 2.0 Adoption Council. All rights reserved.

Housekeeping p g • This webinar is being recorded • For assistance during the call • Press *0 to reach a ReadyTalk operator • Your lines are muted • Please ask questions via the chat window • We will address questions at the end of the p q presentation • After the webinar • A copy of the presentation slides and link for the webinar recording will be sent to you within 24 hours of the webinar © Copyright 2010 2.0 Adoption Council. All rights reserved. 2

Agenda g • Introduction • Plan for Adoption (CSC) Plan for Adoption (CSC) • Govern and Educate (Booz Allen Hamilton) p y( g g y) • Deploy (Large Federal Agency) • Questions and Answers © Copyright 2010 2.0 Adoption Council. All rights reserved. 3

Introduction • The 2.0 Adoption Council is a member‐driven peer forum of business and IT leaders from large organizations currently engaged in various stages of 2.0 leaders from large organizations currently engaged in various stages of 2 0 adoption. • NewsGator is sponsoring a 4‐week webinar series exploring adoption strategies and tactics from representative members. strategies and tactics from representative members • Presenting members for today’s webinar, “The After” include: Claire Flanagan CSC Senior Manager, KM and Social Collaboration Strategy @cflanagan Megan Murray Booz Allen Hamilton Booz Allen Hamilton Project Coordinator and Community Manger @meganmurray Kevin Jones Dynetics y Social Strategist @kevindjones © Copyright 2010 2.0 Adoption Council. All rights reserved. 4

Plan for Adoption Adoption Principles Don’t Do Overlook executive influence Get executives involved Match org chart taxonomy Allow collaboration patterns to emerge Match org chart taxonomy Allow collaboration patterns to emerge Fail to provide guidance Be ready with “What do I use when?” Install and forget about it Locate community manager and advocates Launch with a blank slate “Stage the house” Think just work, no play Provide a virtual water cooler Deploy “one‐size fits all” plan Tailor adoption plans to fit your culture l “ i fi ll” l il d i l fi l © Copyright 2010 2.0 Adoption Council. All rights reserved. 6

Plan for Adoption Multi tiered Multi-tiered Advocate Program "A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html © Copyright 2010 2.0 Adoption Council. All rights reserved. 7

Plan for Adoption Multi tiered Multi-tiered Advocate Program "A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html © Copyright 2010 2.0 Adoption Council. All rights reserved. 8

Plan for Adoption Seed Purpose-Driven Use Cases Purpose Driven • Where have we done this before? • Global peer community support • New business opportunities • Product development • Communities of practice • Professional development • Expertise location • Learning • Research © Copyright 2010 2.0 Adoption Council. All rights reserved. 10

Plan for Adoption Seed Purpose-Driven Use Cases (cont’d) Purpose Driven (cont d) Virtual “Watercooler” • C t Create opportunities for global workers to meet t iti f l b l k t t • Relationships bridge time and distance barriers “The value of a shared fire . . . People work better together when they know one another on a personal level.” “Water Cooler Talk Keeps Organizational Culture Real”, Published: August 13, 2008 in Knowledge@W.P. Carey Water Cooler Talk Keeps Organizational Culture Real Published: August 13 2008 in Knowledge@W P Carey http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1653 “Workers whose group cohesion was in the top third showed an increase in work productivity of more than 10%. Workers [with a larger network of company contacts], demonstrated increased productivity . . . of 4%.” “The Water Cooler Effect, Fewer memos, more coffee breaks?”, By Prof. Alex "Sandy" Pentland, November 22, 2009 http://www.psychologytoday.com/blog/reality‐mining/200911/the‐water‐cooler‐effect “The ability to form, maintain, and exploit weak ties and the ability to convert potential ties into actual ones (either strong or weak) are both hugely valuable assets, both to individuals and to the enterprise in which they work. assets, both to individuals and to the enterprise in which they work.” “Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges”, Andrew McAfee, Harvard Business Press, 2009 © Copyright 2010 2.0 Adoption Council. All rights reserved. 11

Plan for Adoption Measure Progress: Go Viral, Global • Measure Progress Participation • Page views Ladder 100% • Registered, active users 90% 80% • Participation ladder 70% 60% • Global reach 50% 40% 30% • Groups or communities formed 20% 10% • Activities (posts, reads: documents, forums, blogs) 0% • Capture Success Stories • Executive, major corporate programs on‐boarding b d Contributors Consumers • Reduce cycle time • New business, revenue Registered Users 16000 • New ideas, innovation New ideas innovation 14000 12000 • Measure Hearts & Minds 10000 8000 • Surveys 6000 4000 • Testimonials 2000 0 • Seed thread in your tool Launch Month 1 Month 2 Month 3 © Copyright 2010 2.0 Adoption Council. All rights reserved. 13

Governance B i E2 0 G Basic E2.0 Governance Model M d l Community Management Automated Risk Mitigation & Analysis Support & Assessment Planning p g Reporting Participation Enforcement © Copyright 2010 2.0 Adoption Council. All rights reserved. 15

Who, What, How •Security ation •Legal/ Legal/ •Trust Trust d Participa Compliance/ •User Flagging Export •Monitoring Technology age •Scans/Reporting •Human Resources u a esou ces •Education ducat o Enga Integration and •Nudges •Marketing and •Participation Communications •Alerts •Enforcement •Community Managers © Copyright 2010 2.0 Adoption Council. All rights reserved. 16

Community Managers for E2.0 • Community Managers manage resources, measure, analyze and resources, measure, analyze and encourage activity, information process flows, and provide participatory governance participatory governance • Community Managers do not Community Managers do not Manage people or create activity http://www.flickr.com/photos/franganillo/3553204471/ for the community artificially • Community Managers are not “Big Brother” © Copyright 2010 2.0 Adoption Council. All rights reserved. 17

Education • Ubiquitous • M Messaging i • Self Support • Community Support Community Support • Representative of your learning culture • Woven through internal training g g • Built into internal help resources © Copyright 2010 2.0 Adoption Council. All rights reserved. 19

Education and Training On‐boarding for new hires • Develop sharing as a cultural value Awareness for existing staff • Marketing should evolve with adoption over time • Engage advocates to promote and contribute to learning opportunities Participation & Guidance • Community Managers & User Groups teach by example, develop use strategies and elevate new information © Copyright 2010 2.0 Adoption Council. All rights reserved. 20

Education and Training Coaching • Technical • Tactical • Strategic On‐Demand Learning • Scenario Based Examples • Technical “How To ______” Examples y g y • Serve a variety of learning styles Demonstrations • Large & formal or one‐on‐one © Copyright 2010 2.0 Adoption Council. All rights reserved. 21

Traditional vs. E2.0 Rollout • Focused on PEOPLE not PROCESS • This is everyone’s rollout • The future is unknown • Not only top‐down, but bottom‐up • Orchestrate © Copyright 2010 2.0 Adoption Council. All rights reserved. 23

"A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, © Copyright10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html November 2010 2.0 Adoption Council. All rights reserved. 24

Staged Rollout Stage #1: Pilot Stage #2: All • Specific current communities Specific current communities • Large Reach Large Reach • Passion • Profiles • Wide reach • Self created • Marketing • Marketing • Established communication • Larger communities channels h l • Videos, training, posters • Add in process • M F i li Move Functionality Stage #3: Additional • Functionality & Communities © Copyright 2010 2.0 Adoption Council. All rights reserved. 25

Lessons • No one right way • Pre‐work will define rollout • Find and use passion • Make this EVERYONE’s project • Learn, Learn, Learn • You’ve only just begun © Copyright 2010 2.0 Adoption Council. All rights reserved. 26

Q Questions and Answers • You will receive a follow‐up email within 24 hours with links to: • The webinar recording, pdf of presentation & slide share url • Download the research paper referenced during the l d h h f dd i h presentation, A Framework for 2.0 Adoption in the Enterprise, by Gil Yehuda © Copyright 2010 2.0 Adoption Council. All rights reserved. 28

Engage. Evangelize. Empower. gage. a ge e. po e .

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2.0 Adoption in the Enterprise - The After

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