20todo The Web For Small Business 4 Myths

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    20todo The Web For Small Business 4 Myths - Presentation Transcript

    1. Building a business website in 20 steps A no-tech guide to doing business online Will Rowan | TheCustomer 1
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    9. Your content manger should be: 1 Easy as pie to write - wysiwyg, plugin, drag & drop 2 Easy to read - conventional layout, natural language 3 Sociable - easy to share 4
    10. Don’t sweat the design Being utterly conventional makes your site easier to use 5
    11. Login Logo Search About FAQ Contact Don’t sweat the design Being utterly conventional makes your site easier to use 5
    12. Login Logo Search Why Choose Us About FAQ Contact Don’t sweat the design Being utterly conventional makes your site easier to use 5
    13. Login Logo Search Why Choose Us About FAQ Contact What Don’t sweat the design We Do £$£ Being utterly conventional makes your site easier to use 5
    14. Login Logo Search Why Choose Us About FAQ Contact What Don’t sweat the design We Video Intro Do £$£ Being utterly conventional makes Blog Twitter Latest Latest your site easier to use Upcoming Recent events Feedback 5
    15. Login Logo Search Why Reputation Choose Us About FAQ Contact What Don’t sweat the design We Video Intro Product & Service Do £$£ Being utterly conventional makes Blog Twitter Google juice Latest Latest your site easier to use Upcoming Recent events Feedback 5
    16. Login Logo Search Why Reputation Choose Us About FAQ Contact What Don’t sweat the design We Video Intro Product & Service Do £$£ Being utterly conventional makes Blog Twitter Latest Latest your site easier to use Upcoming Recent events Feedback 5
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    19. 1 2 3 Reads Relates Matches to your content to search content databases queries 6
    20. 1 2 3 Reads Relates Matches to your content to search content databases queries Natural Build Recycle into Language Reputation Content 6
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    27. Your content should be: 1 Current “What’s happening now?” 2 Easy to find Write using top search terms 3 Sociable Invite comment 8
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    29. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text Pictures Video Audio 9
    30. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Video Audio 9
    31. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Flickr, Facebook, Tweetpic Video Audio 9
    32. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Flickr, Facebook, Tweetpic Video YouTube, Vimeo: Slideshare Audio 9
    33. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Flickr, Facebook, Tweetpic Video YouTube, Vimeo: Slideshare Audio iTunes 9
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    38. 70% 30% 10
    39. 70% 30% 140% 10
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    44. Steps to grow profitable PPC 1 Start small 2 Test, measuring Return on Investment 3 Roll-out successful tests 10
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