Slides from the 2020 Social workshop on Decoding Employee Communities. This deck has been used for the following workshops: - Talk at CII Connect Coimbatore 2010. Update history: - March 2010

1. Decoding Employee
Communities
2020 Social: Because Business is Social
gaurav@2020social.com dave@2020social.com
@gauravonomics @evansdave
gautam@2020social.com kaushal@2020social.com
@gautamghosh @ksarda

2. Decoding Social

3. World Map of Social Media
Source: http://globalwebindex.net

4. Social Platforms in India
40
34.2
35
30
24.4
25
19.6
20
15.5
15
10.9 10.3
10 8.5
5 2.9 2.2 1.7 1.3
0
Orkut
Yahoo
GMail
Google
YouTube
Flickr
Blogger
LinkedIn
Wordpress
Twitter
Facebook
Source: Monthly unique users in millions from http://www.vizisense.com

5. All successful social
platforms have clearly
defined their users’ If most users can’t
relationship with the decode what the social
social object. platform does at first
glance, it is likely to be
unsuccessful.
Social Platform: Users
{Relationship} Social Object
Source: Jyri Engestrom

6. Facebook
 World’s leading
social networking
platform.
 400 million users
worldwide.
 12.4 million users
in India.
 Users {connect and
share with}
people.
Source: http://facebook.com

7. LinkedIn
 Popular
professional
networking
platform.
 60 million users
worldwide.
 2.5 million users in
India.
 Users {exchange}
information, ideas
and opportunities.
Source: http://linkedin.com

8. Twitter
 Popular micro-
sharing platform.
 Likes to call itself
“real-time
information
network”.
 75 million users
worldwide.
 1.8 million users in
India.
 Users {share and
discover} what’s
happening right
now.
http://twitter.com

9. Google Buzz
 Google’s own
social network
integrated with
GMail.
 Users {start}
conversations
about the things
you find
interesting.
Source: http://www.google.com/buzz

10. Brands are joining existing
social platforms and even
building their own focused In either case, brands
social platforms. should be clear about the
social object and their
users’ relationship with it.
Brands on Social Platforms
vs.
Brands’ Own Social Platforms

11. How to Scale Passion?
Our approach is to build a
focused community
around a lifestyle, Then, scale it by
interest or cause. leveraging existing social
platforms like Facebook,
Twitter and YouTube.
Step 1: Identify Passion Step 2: Ignite Passion Step 3: Scale Passion
Select a BIG lifestyle, Build a focused community Build scale by leveraging
interest, or cause. around it. existing social platforms.

12. Decoding Social
Social
You can look at
networking
social technologies
Blogging By Tool through many
Microblogging
lenses.
Photo-sharing
Video-sharing
Consumer Product design
generated Sales and
By Core Decoding By marketing
content Dynamic Social Function
Conversations Customer
Collaboration support
Community Public relations
Collective Partner relations
Business-to- Employee
intelligence By Type of Business relations
Organiza- Business-to-
tion Consumer
We like to focus on
the core dynamic. Government
Non-profit

13. Five Core Social Dynamics
Invisible
Collective Intelligence
Community
Collaboration
Conversation
Consumer Generated Content
Visible
Easy Difficult

14. Five Reasons Why
Business is Social
       !
  
Consumer Conversation Collaboration Community Collective
Generated Intelligence
Content

15. Consumer Generated Content
Your consumers are
authors, photographers
and filmmakers, all Tap into their
rolled into one. creativity. Ask them to
interpret your brand.
Have you
seen this
I love my movie? My
new car! mobile

phone
sucks!

16. Dell Go Green
 Dell Go Green is a
consumer
generated content
contest where
consumers submit
ideas to redesign,
reuse of recycle
gadgets to make
them go green.
Source: http://dellgogreen.com

17. Conversations
Your customers,
partners and
employees are talking Listen to them, reach
about you, in public. out to them, engage
them in a two-way
conversation.
Have you
driven this Yes! It
car? rocks!
 

18. Dell Small Business on Facebook
 Dell’s Small
Business Facebook
page, structured as
a resource for
small businesses to
use social media,
has more than
37,000 fans.
Source: http://www.facebook.com/dellsocialmedia

19. Dell Outlet on Twitter
 Dell uses Twitter as
a channel to sell
refurbished
computers to
corporate purchase
managers.
 @delloutlet has 1.5
million followers
and has resulted in
sales of more than
$6 million.
Source: http://twitter.com/delloutlet

20. Collaboration
People work together
in flow when they
connect with each Create rich profiles
other as people. and reputation systems
to encourage people to
help each other.
How do I
fix this Let me tell
problem? you how!
 

21. Dell Support Community
 User driven
support community
to increase
customer
satisfaction and
drive down support
costs.
Source: http://en.community.dell.com

22. Community
Communities come
together around a
shared social object: a Build and nurture a
lifestyle, cause or community platform to
passion. host your customers,
partners, employees,
and evangelists.
I love
road
I love trips! I love my
travel! car!


23. Dell Digital Nomad
 Community built
around the idea of
being a digital
nomad.
 Targeted at highly
mobile laptop
users.
Source: http://www.digitalnomads.com/

24. Dell Take Your Own Path
 Community where
users shared
inspiring stories of
entrepreneurship.
 Driven by the Dell
SME team.
 Now replicated
internationally.
Source: http://takeyourownpath.com

25. Collective Intelligence
Customers, employees
and partners can give Observe their behavior,
you new ideas and ask for their ideas,
insights. recognize and reward
them for their
contribution.
Here’s
!
Here’s how we
It worked!
an can make
Thank you!
idea! it better!


26. Dell Ideastorm
 User driven
ideation
community to
listen to
customer’s ideas
on product
improvement and
new product
development.
Source: http://ideastorm.com/

27. Dell Employee Storm
 Internal ideation
platform to enable
Dell’s worldwide
community of
more than 80,000
employees to post
and discuss ideas
on topics ranging
from product
innovation to
company HR
policies.
Source:
http://thesocialworkplace.com/featured/1558/

28. Decoding Employee
Communities

29. External Community: Microsoft
 Microsoft uses
Jobsblog to
connect potential
employees with
mentors and
Microspotting to
share interesting
stories about
employees.
Source: http://www.microspotting.com and
http://microsoftjobsblog.com

30. People vs. Documents
Some enterprise
collaboration platforms The ideal platform needs
are people-centric, others to offer the right balance
are documents-centric. between structured
workspaces and emergent
discovery.
1. Enterprise 2. Community 3. Collaboration 4. Document
micro blogging platforms platforms sharing
platforms platforms
Yammer Jive SocialText MS Sharepoint
SocialCast Salesforce Cynapse
Chatter Cubetree
People Remindo Documents
Profiles Workspaces
Activity File-sharing
streams Rule-driven
Emergent

31. Yammer
 Enterprise micro-
blogging platform
with profiles,
groups, networking
and file-sharing.
 60,000 customers
including Sungard,
Avaya, Deloitte,
Xerox, Alcatel
Lucent, AMD.
Source: http://yammer.com

32. SocialCast
 Enterprise
collaboration
platform with
profiles, groups,
networking, micro-
blogging and
activity streams.
 Integration with
Outlook and
SharePoint.
Source: http://socialcast.com

33. Remindo
 Enterprise
collaboration and
project
management
platform with,
micro blogging,
activity streams,
instant messaging,
file sharing, task
lists and client
extranet.
Source: http://remindo.com

34. Cubetree
 Enterprise
collaboration and
project
management
platform with,
micro blogging,
activity streams,
wikis, blogs,
groups, polls, file
sharing and task
lists.
Source: http://cubetree.com/

35. Cynapse
 Full-featured
enterprise
collaboration
platform with
profiles, groups,
networking, micro-
blogging, activity
streams, file
sharing, blogs,
wikis, events and
calendars.
Source: http://cyn.in

36. Jive
 Industry standard
full-featured
community and
enterprise
collaboration
platform.
 Connects employee
communities with
partner
communities and
customer
communities.
Source: http://www.jivesoftware.com

37. Chatter Collaboration Cloud
 Full-featured
social networking
platform for the
enterprise.
 Integration with
Twitter and
Facebook.
 Integration with
Salesforce Sales
Cloud and Service
Cloud solutions and
Force.com apps.
Source: http://salesforce.com/in/chatter/apps/

38. SocialText
 Full-featured
enterprise
collaboration
platform with
profiles, groups,
networking, micro-
blogging, activity
streams, blogs,
wikis and
spreadsheets.
 Integration with
SharePoint and
Lotus Connections.
Source: http://socialtext.com

39. SocialText @ Angel.com
 IVR and call center
solutions company
Angel.com uses
SocialText to
create a public
community of
customers,
partners, and
others who may
want to join in the
conversation about
IVR Technology.
Source: http://www.socialtext.net/ivrwiki

40. SocialText @ Davies
 Public affairs and
crisis
communications
firm Davies uses
SocialText to
connect
specialized
practice groups
that need to work
across multiple
offices and time
zones in order to
service clients
nationally.
Source:
http://socialtext.com/customers/casestudy_dav
ies.php

41. SocialText @ Emergent Solutions
 Leadership and
strategy consulting
firm Emergent
Solutions’ 65 global
consultants use
SocialText to
collaborate on
client projects and
share knowledge
with each other.
Source:
http://socialtext.com/customers/casestudy_em
ergent.php

42. Socialtext @ FONA
 Food flavor design
and manufacturing
company FONA
uses SocialText to
run an intranet
where employees
collaborate for
project
management and
knowledge sharing
and a self-serve
extranet to serve
their customers.
http://www.socialtext.com/customers/casestudy_fo
na.php

43. SocialText @ SickKids
 The Hospital For
Sick Children (also
called SickKids)
uses SocialText for
capacity building
amongst clinicians,
hosting
symposiums, and
collaboratively
writing books.
Source:
http://socialtext.com/customers/casestudy_sick
kids.php

44. SocialText @ McGraw-Hill
 Publishing firm
McGraw-Hill uses
SocialText for
managing projects,
inducting new
recruits and
running reverse
mentorship
programs.
Source: http://slideshare.net/ross/web-20-goes-to-
work-at-mcgraw-hill

45. SocialText @ 2020 Social
 As a niche
consulting firm,
2020 Social uses
SocialText to
collaborate on
client projects and
for internal
knowledge sharing
and capacity
building.
Source: http://www.socialtext.net/2020social

46. About 2020 Social

47. Who Are We
Strategy & Strategy &
Marketing Marketing
Gaurav Mishra Dave Evans
CEO Consulting Director
IIMB, Tata Group, Yahoo! Author of ‘Social Media
Fellow at Georgetown Marketing: An Hour a Day’
Organizational Enterprise
Development Collaboration
Gautam Ghosh Kaushal Sarda
Consultant Consultant
XLRI, Deloitte, HP, Dell Capgemini CRM, Uhuroo
Founder

48. What We Do
We build and nurture online
communities for clients
to connect with customers,
partners and employees
catalyze collaboration and
innovation
and drive loyalty and
advocacy.

49. Our Competency Areas
Plan Build Engage
(Project) (Project) (Retainer)
Research Communities Content
Strategy Social apps Conversations
Workshops Social APIs Contests

50. Our Practice Areas
Business to Business to Employees &
Consumer Business Partners
Communities Communities Collaboration
of interest of practice platforms
Contests Content Coaching
aggregation

51. Our Solutions
Plan Build Engage
(Project) (Project) (Retainer)
Research Communities Content
Strategy Social apps Conversations
Workshops Social APIs Contests
Business to Communities Lithium Contests
Consumer of interest Drupal
Business to Communities Lithium Content
Business of practice Drupal aggregation
Employees & Collaboration SocialText Coaching
Partners platforms

52. Ask Us How
2020social.com | contact@2020social.com| @2020social
gaurav@2020social.com dave@2020social.com
@gauravonomics @evansdave
gautam@2020social.com kaushal@2020social.com
@gautamghosh @ksarda