Decoding Employee
     Communities
   2020 Social: Because Business is Social

gaurav@2020social.com            dave@2020s...
Decoding Social
World Map of Social Media




    Source: http://globalwebindex.net
Social Platforms in India

40
     34.2
35
30
                24.4
25
                             19.6
20
               ...
All successful social
    platforms have clearly
    defined their users’       If most users can’t
    relationship with ...
Facebook
 World’s leading
  social networking
  platform.
 400 million users
  worldwide.
 12.4 million users
  in Indi...
LinkedIn
 Popular
  professional
  networking
  platform.
 60 million users
  worldwide.
 2.5 million users in
  India....
Twitter
 Popular micro-
  sharing platform.
 Likes to call itself
  “real-time
  information
  network”.
 75 million us...
Google Buzz
 Google’s own
  social network
  integrated with
  GMail.
 Users {start}
  conversations
  about the things
...
Brands are joining existing
   social platforms and even
   building their own focused    In either case, brands
   social...
How to Scale Passion?
            Our approach is to build a
            focused community
            around a lifestyle,...
Decoding Social
                  Social
                                                   You can look at
             ...
Five Core Social Dynamics
  Invisible


                                       Collective Intelligence

                  ...
Five Reasons Why
            Business is Social


        !
             
Consumer    Conversation   Collaborat...
Consumer Generated Content
    Your consumers are
    authors, photographers
    and filmmakers, all       Tap into their
...
Dell Go Green
 Dell Go Green is a
  consumer
  generated content
  contest where
  consumers submit
  ideas to redesign,
...
Conversations
Your customers,
partners and
employees are talking    Listen to them, reach
about you, in public.    out to ...
Dell Small Business on Facebook
 Dell’s Small
  Business Facebook
  page, structured as
  a resource for
  small business...
Dell Outlet on Twitter
 Dell uses Twitter as
  a channel to sell
  refurbished
  computers to
  corporate purchase
  mana...
Collaboration
People work together
in flow when they
connect with each        Create rich profiles
other as people.       ...
Dell Support Community
 User driven
  support community
  to increase
  customer
  satisfaction and
  drive down support
...
Community
Communities come
together around a
shared social object: a        Build and nurture a
lifestyle, cause or       ...
Dell Digital Nomad
 Community built
  around the idea of
  being a digital
  nomad.
 Targeted at highly
  mobile laptop
...
Dell Take Your Own Path
 Community where
  users shared
  inspiring stories of
  entrepreneurship.
 Driven by the Dell
 ...
Collective Intelligence
 Customers, employees
 and partners can give     Observe their behavior,
 you new ideas and       ...
Dell Ideastorm
 User driven
  ideation
  community to
  listen to
  customer’s ideas
  on product
  improvement and
  new...
Dell Employee Storm
 Internal ideation
  platform to enable
  Dell’s worldwide
  community of
  more than 80,000
  employ...
Decoding Employee
   Communities
External Community: Microsoft
 Microsoft uses
  Jobsblog to
  connect potential
  employees with
  mentors and
  Microspo...
People vs. Documents
             Some enterprise
             collaboration platforms       The ideal platform needs
    ...
Yammer
 Enterprise micro-
  blogging platform
  with profiles,
  groups, networking
  and file-sharing.
 60,000 customer...
SocialCast
 Enterprise
  collaboration
  platform with
  profiles, groups,
  networking, micro-
  blogging and
  activity...
Remindo
 Enterprise
  collaboration and
  project
  management
  platform with,
  micro blogging,
  activity streams,
  i...
Cubetree
 Enterprise
  collaboration and
  project
  management
  platform with,
  micro blogging,
  activity streams,
  ...
Cynapse
 Full-featured
  enterprise
  collaboration
  platform with
  profiles, groups,
  networking, micro-
  blogging, ...
Jive
 Industry standard
  full-featured
  community and
  enterprise
  collaboration
  platform.
 Connects employee
  co...
Chatter Collaboration Cloud
 Full-featured
  social networking
  platform for the
  enterprise.
 Integration with
  Twit...
SocialText
 Full-featured
  enterprise
  collaboration
  platform with
  profiles, groups,
  networking, micro-
  bloggin...
SocialText @ Angel.com
 IVR and call center
  solutions company
  Angel.com uses
  SocialText to
  create a public
  comm...
SocialText @ Davies
 Public affairs and
  crisis
  communications
  firm Davies uses
  SocialText to
  connect
  speciali...
SocialText @ Emergent Solutions
 Leadership and
  strategy consulting
  firm Emergent
  Solutions’ 65 global
  consultant...
Socialtext @ FONA
 Food flavor design
  and manufacturing
  company FONA
  uses SocialText to
  run an intranet
  where e...
SocialText @ SickKids
 The Hospital For
  Sick Children (also
  called SickKids)
  uses SocialText for
  capacity buildin...
SocialText @ McGraw-Hill
 Publishing firm
  McGraw-Hill uses
  SocialText for
  managing projects,
  inducting new
  recr...
SocialText @ 2020 Social
 As a niche
  consulting firm,
  2020 Social uses
  SocialText to
  collaborate on
  client proj...
About 2020 Social
Who Are We
              Strategy &                  Strategy &
              Marketing                   Marketing

   Ga...
What We Do
We build and nurture online
communities for clients


to connect with customers,
partners and employees


catal...
Our Competency Areas


 Plan         Build          Engage
 (Project)    (Project)      (Retainer)
 Research    Communit...
Our Practice Areas

Business to    Business to    Employees &
Consumer       Business       Partners
Communities   Commu...
Our Solutions

               Plan             Build          Engage
               (Project)        (Project)      (Retai...
Ask Us How
2020social.com | contact@2020social.com| @2020social
     gaurav@2020social.com          dave@2020social.com
  ...
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2020 Social Decoding Employee Communities

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Slides from the 2020 Social workshop on Decoding Employee Communities.

This deck has been used for the following workshops:

- Talk at CII Connect Coimbatore 2010.

Update history:

- March 2010

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2020 Social Decoding Employee Communities

  1. 1. Decoding Employee Communities 2020 Social: Because Business is Social gaurav@2020social.com dave@2020social.com @gauravonomics @evansdave gautam@2020social.com kaushal@2020social.com @gautamghosh @ksarda
  2. 2. Decoding Social
  3. 3. World Map of Social Media Source: http://globalwebindex.net
  4. 4. Social Platforms in India 40 34.2 35 30 24.4 25 19.6 20 15.5 15 10.9 10.3 10 8.5 5 2.9 2.2 1.7 1.3 0 Orkut Yahoo GMail Google YouTube Flickr Blogger LinkedIn Wordpress Twitter Facebook Source: Monthly unique users in millions from http://www.vizisense.com
  5. 5. All successful social platforms have clearly defined their users’ If most users can’t relationship with the decode what the social social object. platform does at first glance, it is likely to be unsuccessful. Social Platform: Users {Relationship} Social Object Source: Jyri Engestrom
  6. 6. Facebook  World’s leading social networking platform.  400 million users worldwide.  12.4 million users in India.  Users {connect and share with} people. Source: http://facebook.com
  7. 7. LinkedIn  Popular professional networking platform.  60 million users worldwide.  2.5 million users in India.  Users {exchange} information, ideas and opportunities. Source: http://linkedin.com
  8. 8. Twitter  Popular micro- sharing platform.  Likes to call itself “real-time information network”.  75 million users worldwide.  1.8 million users in India.  Users {share and discover} what’s happening right now. http://twitter.com
  9. 9. Google Buzz  Google’s own social network integrated with GMail.  Users {start} conversations about the things you find interesting. Source: http://www.google.com/buzz
  10. 10. Brands are joining existing social platforms and even building their own focused In either case, brands social platforms. should be clear about the social object and their users’ relationship with it. Brands on Social Platforms vs. Brands’ Own Social Platforms
  11. 11. How to Scale Passion? Our approach is to build a focused community around a lifestyle, Then, scale it by interest or cause. leveraging existing social platforms like Facebook, Twitter and YouTube. Step 1: Identify Passion Step 2: Ignite Passion Step 3: Scale Passion Select a BIG lifestyle, Build a focused community Build scale by leveraging interest, or cause. around it. existing social platforms.
  12. 12. Decoding Social Social You can look at networking social technologies Blogging By Tool through many Microblogging lenses. Photo-sharing Video-sharing Consumer Product design generated Sales and By Core Decoding By marketing content Dynamic Social Function Conversations Customer Collaboration support Community Public relations Collective Partner relations Business-to- Employee intelligence By Type of Business relations Organiza- Business-to- tion Consumer We like to focus on the core dynamic. Government Non-profit
  13. 13. Five Core Social Dynamics Invisible Collective Intelligence Community Collaboration Conversation Consumer Generated Content Visible Easy Difficult
  14. 14. Five Reasons Why Business is Social        !    Consumer Conversation Collaboration Community Collective Generated Intelligence Content
  15. 15. Consumer Generated Content Your consumers are authors, photographers and filmmakers, all Tap into their rolled into one. creativity. Ask them to interpret your brand. Have you seen this I love my movie? My new car! mobile  phone sucks!
  16. 16. Dell Go Green  Dell Go Green is a consumer generated content contest where consumers submit ideas to redesign, reuse of recycle gadgets to make them go green. Source: http://dellgogreen.com
  17. 17. Conversations Your customers, partners and employees are talking Listen to them, reach about you, in public. out to them, engage them in a two-way conversation. Have you driven this Yes! It car? rocks!  
  18. 18. Dell Small Business on Facebook  Dell’s Small Business Facebook page, structured as a resource for small businesses to use social media, has more than 37,000 fans. Source: http://www.facebook.com/dellsocialmedia
  19. 19. Dell Outlet on Twitter  Dell uses Twitter as a channel to sell refurbished computers to corporate purchase managers.  @delloutlet has 1.5 million followers and has resulted in sales of more than $6 million. Source: http://twitter.com/delloutlet
  20. 20. Collaboration People work together in flow when they connect with each Create rich profiles other as people. and reputation systems to encourage people to help each other. How do I fix this Let me tell problem? you how!  
  21. 21. Dell Support Community  User driven support community to increase customer satisfaction and drive down support costs. Source: http://en.community.dell.com
  22. 22. Community Communities come together around a shared social object: a Build and nurture a lifestyle, cause or community platform to passion. host your customers, partners, employees, and evangelists. I love road I love trips! I love my travel! car! 
  23. 23. Dell Digital Nomad  Community built around the idea of being a digital nomad.  Targeted at highly mobile laptop users. Source: http://www.digitalnomads.com/
  24. 24. Dell Take Your Own Path  Community where users shared inspiring stories of entrepreneurship.  Driven by the Dell SME team.  Now replicated internationally. Source: http://takeyourownpath.com
  25. 25. Collective Intelligence Customers, employees and partners can give Observe their behavior, you new ideas and ask for their ideas, insights. recognize and reward them for their contribution. Here’s ! Here’s how we It worked! an can make Thank you! idea! it better! 
  26. 26. Dell Ideastorm  User driven ideation community to listen to customer’s ideas on product improvement and new product development. Source: http://ideastorm.com/
  27. 27. Dell Employee Storm  Internal ideation platform to enable Dell’s worldwide community of more than 80,000 employees to post and discuss ideas on topics ranging from product innovation to company HR policies. Source: http://thesocialworkplace.com/featured/1558/
  28. 28. Decoding Employee Communities
  29. 29. External Community: Microsoft  Microsoft uses Jobsblog to connect potential employees with mentors and Microspotting to share interesting stories about employees. Source: http://www.microspotting.com and http://microsoftjobsblog.com
  30. 30. People vs. Documents Some enterprise collaboration platforms The ideal platform needs are people-centric, others to offer the right balance are documents-centric. between structured workspaces and emergent discovery. 1. Enterprise 2. Community 3. Collaboration 4. Document micro blogging platforms platforms sharing platforms platforms Yammer Jive SocialText MS Sharepoint SocialCast Salesforce Cynapse Chatter Cubetree People Remindo Documents Profiles Workspaces Activity File-sharing streams Rule-driven Emergent
  31. 31. Yammer  Enterprise micro- blogging platform with profiles, groups, networking and file-sharing.  60,000 customers including Sungard, Avaya, Deloitte, Xerox, Alcatel Lucent, AMD. Source: http://yammer.com
  32. 32. SocialCast  Enterprise collaboration platform with profiles, groups, networking, micro- blogging and activity streams.  Integration with Outlook and SharePoint. Source: http://socialcast.com
  33. 33. Remindo  Enterprise collaboration and project management platform with, micro blogging, activity streams, instant messaging, file sharing, task lists and client extranet. Source: http://remindo.com
  34. 34. Cubetree  Enterprise collaboration and project management platform with, micro blogging, activity streams, wikis, blogs, groups, polls, file sharing and task lists. Source: http://cubetree.com/
  35. 35. Cynapse  Full-featured enterprise collaboration platform with profiles, groups, networking, micro- blogging, activity streams, file sharing, blogs, wikis, events and calendars. Source: http://cyn.in
  36. 36. Jive  Industry standard full-featured community and enterprise collaboration platform.  Connects employee communities with partner communities and customer communities. Source: http://www.jivesoftware.com
  37. 37. Chatter Collaboration Cloud  Full-featured social networking platform for the enterprise.  Integration with Twitter and Facebook.  Integration with Salesforce Sales Cloud and Service Cloud solutions and Force.com apps. Source: http://salesforce.com/in/chatter/apps/
  38. 38. SocialText  Full-featured enterprise collaboration platform with profiles, groups, networking, micro- blogging, activity streams, blogs, wikis and spreadsheets.  Integration with SharePoint and Lotus Connections. Source: http://socialtext.com
  39. 39. SocialText @ Angel.com  IVR and call center solutions company Angel.com uses SocialText to create a public community of customers, partners, and others who may want to join in the conversation about IVR Technology. Source: http://www.socialtext.net/ivrwiki
  40. 40. SocialText @ Davies  Public affairs and crisis communications firm Davies uses SocialText to connect specialized practice groups that need to work across multiple offices and time zones in order to service clients nationally. Source: http://socialtext.com/customers/casestudy_dav ies.php
  41. 41. SocialText @ Emergent Solutions  Leadership and strategy consulting firm Emergent Solutions’ 65 global consultants use SocialText to collaborate on client projects and share knowledge with each other. Source: http://socialtext.com/customers/casestudy_em ergent.php
  42. 42. Socialtext @ FONA  Food flavor design and manufacturing company FONA uses SocialText to run an intranet where employees collaborate for project management and knowledge sharing and a self-serve extranet to serve their customers. http://www.socialtext.com/customers/casestudy_fo na.php
  43. 43. SocialText @ SickKids  The Hospital For Sick Children (also called SickKids) uses SocialText for capacity building amongst clinicians, hosting symposiums, and collaboratively writing books. Source: http://socialtext.com/customers/casestudy_sick kids.php
  44. 44. SocialText @ McGraw-Hill  Publishing firm McGraw-Hill uses SocialText for managing projects, inducting new recruits and running reverse mentorship programs. Source: http://slideshare.net/ross/web-20-goes-to- work-at-mcgraw-hill
  45. 45. SocialText @ 2020 Social  As a niche consulting firm, 2020 Social uses SocialText to collaborate on client projects and for internal knowledge sharing and capacity building. Source: http://www.socialtext.net/2020social
  46. 46. About 2020 Social
  47. 47. Who Are We Strategy & Strategy & Marketing Marketing Gaurav Mishra Dave Evans CEO Consulting Director IIMB, Tata Group, Yahoo! Author of ‘Social Media Fellow at Georgetown Marketing: An Hour a Day’ Organizational Enterprise Development Collaboration Gautam Ghosh Kaushal Sarda Consultant Consultant XLRI, Deloitte, HP, Dell Capgemini CRM, Uhuroo Founder
  48. 48. What We Do We build and nurture online communities for clients to connect with customers, partners and employees catalyze collaboration and innovation and drive loyalty and advocacy.
  49. 49. Our Competency Areas Plan Build Engage (Project) (Project) (Retainer) Research Communities Content Strategy Social apps Conversations Workshops Social APIs Contests
  50. 50. Our Practice Areas Business to Business to Employees & Consumer Business Partners Communities Communities Collaboration of interest of practice platforms Contests Content Coaching aggregation
  51. 51. Our Solutions Plan Build Engage (Project) (Project) (Retainer) Research Communities Content Strategy Social apps Conversations Workshops Social APIs Contests Business to Communities Lithium Contests Consumer of interest Drupal Business to Communities Lithium Content Business of practice Drupal aggregation Employees & Collaboration SocialText Coaching Partners platforms
  52. 52. Ask Us How 2020social.com | contact@2020social.com| @2020social gaurav@2020social.com dave@2020social.com @gauravonomics @evansdave gautam@2020social.com kaushal@2020social.com @gautamghosh @ksarda
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