The C-Suite Guide to Social Media Adoption

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In a world that is fast transforming into a web of hyper connectivity, CXOs are leveraging the perks of an expanding social media universe, keeping audiences engaged with business developments, industry insights and thought leadership in their fields of expertise. This was the insight that went into the making of this point of view document.

The document highlights current patterns of social media usage among Indian CXOs, apprehensions arising in connection with social media exposure, and the opportunities that social networking platforms hold for them. It has inputs from CXOs, social media analysts and digital media experts. Some prominent names include Ankur Warikoo, CEO, Groupon India, Irfan Abdulla, Director of LinkedIn Talent Solutions and Jessie Paul, a marketing expert and CEO of Paul Writer.

Published in: Business
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