The ‘2012 Indian Bloggers Mindset Survey’ shares insights on how bloggers are shaping opinion, how brands are engaging with them as well as the opportunities and challenges before brands when it comes to building relationships with these key digital influencers.
The survey was conducted by 20:20 MSL during New Delhi’s first Blogathon on May 26, 2012, in partnership with Blogathon India. This high-impact meet provided a unique opportunity for brands to engage with bloggers who have become very influential in this age of social media.
Among the key findings of this survey are:
• Facebook and Twitter are emerging as the top preferred social platforms to connect with bloggers. Google+ is the (non-Facebook, non-Twitter) social network bloggers spend the most time on, while Pinterest is fast emerging in popularity
• CSR campaigns are the most recollected digital campaigns
• Conventional brand ambassadors like Aamir Khan, Sachin Tendulkar, Amitabh Bachchan and Shah Rukh Khan, still make for the favourite brand ambassadors
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