Successful Spay/Neuter Programs in Rural Communities
Jane Weatherford, Brown County Humane Society, Nashville, IN
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Spay/Neuter promotion strategy
• Time sensitive and limited
• Aim at highest population of pets (Pitbulls, Hounds, Feral C...
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Successful spay neuter programs weatherford1

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Successful spay neuter programs weatherford1

  1. 1. Successful Spay/Neuter Programs in Rural Communities Jane Weatherford, Brown County Humane Society, Nashville, IN Contact info: Jane@bchumane.org 812-320-2829 SPOT – Serving Pets Outreach Team • Low cost spay/neuter assistance • Free pet supplies – helps build trust with clients o Food o Dog houses and enclosures o Straw • Training advice • Trap-Neuter-Return Assistance Three year results – Wow! It worked – fewer pets & more $$ • Decrease in shelter intake by 38% in 3 years • Over 3000 public owned pets sterilized • Provide access to spay/neuter twice a month • Field runs into the community to deliver supplies • Program paid for itself! Fiscal Impact Shelter Intake Data 1600 SPOT 2010 1400 SPOT $76,265 Program Cost 1200 1000 Cats Dogs 800 Shelter Savings 600 $57,492 (252 fewer cats & 81 fewer dogs) 2011 2012 $72,008 $49,553 $59,184 (279 fewer cats & 45 fewer dogs) $86,940 (340 fewer cats & 203 fewer dogs) 400 New Revenue $129,755 $145,042 $49,665 200 Benefit $110,982 $132,218 $87,052 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 38 % decrease in Shelter intake 2009:2012. Prior to SPOT • 4X more pets coming into the shelter than the national average • Great “Out Alive” rate – 95% • Shelter was overcrowded • Not financially feasible to continue SPOT – getting started • Supported by local philanthropist – matching funds challenge • Solid business plan (reference Peter Marsh book: Replacing Myth with Math) • Establish relationship with pet owners taking the shelter to them (reference – Sue Sternberg’s Training Wheels program)
  2. 2. Spay/Neuter promotion strategy • Time sensitive and limited • Aim at highest population of pets (Pitbulls, Hounds, Feral Cats) • Once someone calls – negotiate – do NOT lose them Spay/Neuter advertising • Flyers throughout the county where low income people frequent • Word of mouth • Local paper • Postcard to every resident • Website, Facebook, emails Postcard to All Residents Cost = $2350 No. Mailed = 10,500 Response = 206 surgeries Spay/Neuter process • Dedicated phone line, attended by part time staff • Schedules surgeries and field runs • Partner with spay/neuter clinic about 20 miles away • Clients bring pets to shelter and clinic transports pets to surgery • Work with local veterinarian Keys to success • Build trusting relationships with community • Advertise in areas appropriate to clientele • Dedicated project manager • Great volunteers • Data

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