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3/26/2013

MAYOR’S ALLIANCE
FOR NYC’S ANIMALS
Building Better Relationships Between
Shelters and Rescue Groups
HSUS Animal...
3/26/2013

Ability and opportunity to network
 Better distribution of resources
 Improved flow of information
 Reduce d...
3/26/2013



Founded in 2003 as a result of:
 Election of Mayor Michael R. Bloomberg in
2001
 Memo from Animal Law Comm...
3/26/2013

MAYOR’S ALLIANCE
Who We Are Now - Collaboration among Mayor’s Office,
City Agencies and Mayor’s Alliance

2005
...
3/26/2013

MAYOR’S ALLIANCE
Who Are We Now – Connected to NYC AC&C and
Rescue Groups/Shelters






Establish infrastru...
3/26/2013

 Goal
 Powered by Maddie’s Fund with the support of the ASPCA, to
establish New York City as a no-kill commun...
3/26/2013

ACHIEVEMENTS
2012 AC&C Euthanasia Reduction - Euthanasia at AC&C has been reduced by 74%
since 2003, resulting ...
3/26/2013

ACHIEVEMENTS
2012 AC&C Intake Reduction - In 2012, AC&C intake continued to decline, falling below 30,000
for t...
3/26/2013

ACHIEVEMENTS BY OBJECTIVE
 Objective










#1 - Increase Adoptions

Animal Care & Control of NYC ...
3/26/2013

ACHIEVEMENTS
2012 Transfers from AC&C

- Transfers from AC&C to all shelters and rescue groups (includes
MPPs a...
3/26/2013

INCREASE ADOPTIONS:
Strengthen Communication: AC&C to APOs
First Alerts - Dogs

INCREASE ADOPTIONS:
Strengthen ...
3/26/2013

INCREASE ADOPTIONS:
Strengthen Communication: AC&C to APOs
New Hope Special Pleas - Dogs

INCREASE ADOPTIONS:
S...
3/26/2013

INCREASE ADOPTIONS:
Wheels of Hope Transport Program
Our most effective program for reducing and sustaining
low...
3/26/2013

INCREASE ADOPTIONS:
Wheels of Hope Transport Program


Carefully designed to
maximize effectiveness,
two Allia...
3/26/2013

INCREASE ADOPTIONS:
Wheels of Hope Transport Program


Helps no-kill shelters and rescue groups:
Reduces the c...
3/26/2013

INCREASE ADOPTIONS:
Pets to the People – Mobile Adoptions

INCREASE ADOPTIONS:
Special Adoption Events

16
3/26/2013

INCREASE ADOPTIONS:
NBC’s New York Live Segment
Weekly adoption segment –
“New York Live’s Pet Project”
 Each ...
3/26/2013

INCREASE ADOPTIONS:
Foster Care Network
F

INCREASE ADOPTIONS:
PVF Boarding and Medical Fund

18
3/26/2013

ACHIEVEMENTS BY OBJECTVE
 Objective








#2 - Decrease Homelessness

NYC Feral Cat Initiative
Spay/N...
3/26/2013


















The New York City Feral Cat Initiative (NYCFCI) is a program of
the Mayor’s Allianc...
3/26/2013

DECREASE HOMELESSNESS:
Free & Low-Cost Spay/Neuter

DECREASE HOMELESSNESS:
Lost and Found

21
3/26/2013

DECREASE HOMELESSNESS:
Free and Low-Cost Microchipping Clinics

DECREASE HOMELESSNESS:
Dog Licensing

22
3/26/2013

DECREASE HOMELESSNESS:
Helping People and Pets in Crisis Program

ACHIEVEMENTS BY OBJECTIVE
 Objective


Publ...
3/26/2013

RAISE AWARENESS:
New York Stock Exchange Closing Bell

RAISE AWARENESS:
Public Relations/Marketing
Special Even...
3/26/2013

RAISE AWARENESS:
Public Relations/Marketing – Blessing of the Animals

RAISE AWARENESS:
Public Relations/Market...
3/26/2013

RAISE AWARENESS:
Public Relations/Marketing – Adopt-Me Vests

RAISE AWARENESS:
Public Relations/Marketing – Soc...
3/26/2013

RAISE AWARENESS:
Public Relations/Marketing - Newsletters

RAISE AWARENESS:
PSAs - Maddie’s Fund/HSUS/Ad Counci...
3/26/2013

RAISE AWARENESS:
PSAs – Maddie’s Fund/HSUS/Ad Council
Shelter Pet Project

RAISE AWARENESS:
PSAs – Maddie’s Fun...
3/26/2013

RAISE AWARENESS:
PSAs - Mayor’s Alliance “Vacancy” Campaign

RAISE AWARENESS:
PSAs – Mayor’s Alliance “We Did I...
3/26/2013

RAISE AWARENESS:
PSAs - Mayor’s Alliance Pet Adoption
Campaign

http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ...
3/26/2013

RAISE AWARENESS:
PSAs – Mayor’s Alliance Spay/Neuter
Campaign

http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg...
3/26/2013

RAISE AWARENESS:
PSAs - AC&C Billboard & “Best Friend Forever”
Campaigns

RAISE AWARENESS:
PSAs - AC&C “Victims...
3/26/2013

ACHIEVEMENTS BY OBJECTIVE
 Objective







#4 - Strengthen Resources

Capacity Building Grants
Alliance...
3/26/2013

STRENGTHEN RESOURCES:
Capacity Building Grant - Create Isolation Unit

STRENGTHEN RESOURCES:
APO Strength Train...
3/26/2013

STRENGTHEN RESOURCES:
APO Strength Training Sessions

MAYOR’S ALLIANCE
FOR NYC’S ANIMALS

Thank You!

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Transcript of "Can't we all just get along hoffman1-revised"

  1. 1. 3/26/2013 MAYOR’S ALLIANCE FOR NYC’S ANIMALS Building Better Relationships Between Shelters and Rescue Groups HSUS Animal Care Expo May 8, 2013 Competition for resources: volunteers, funding, awareness, adopters  Different levels of capability and capacity  Misunderstandings  Lack of trust  Different priorities; everyone has a different agenda  1
  2. 2. 3/26/2013 Ability and opportunity to network  Better distribution of resources  Improved flow of information  Reduce duplication of efforts  Attracts funders who might not support animal groups  Increased clout with advertisers and/or sponsors  Deals with the government, allowing rescuers to focus on the animals  Attracts volunteers with specific expertise who may not be interested in “field work”   To solve the problem of animal homelessness in NYC by:  Enabling the pooling of resources  Overcoming the differences in priorities, and  Facilitating the collaboration of the four key groups:  NYC Government  NYC Public  Animal Care & Control of NYC  Local Shelters & Rescue Groups 2
  3. 3. 3/26/2013  Founded in 2003 as a result of:  Election of Mayor Michael R. Bloomberg in 2001  Memo from Animal Law Committee of the NYC Bar Association in 2001  Establishment of the multi-million-dollar Maddie’s Fund in 1999 A coalition of:  150 shelters and rescue groups, including NYC AC&C  Private practice veterinarians  Other animal welfare professionals  The lead agency which:  Secured multi-year, multi-million-dollar Maddie’s Fund grant  Liaison between Maddie’s Fund and the rescue groups and shelters  Orchestrates community collaboration  Acts as a resource for rescue groups and shelters  Liaison with NYC government  3
  4. 4. 3/26/2013 MAYOR’S ALLIANCE Who We Are Now - Collaboration among Mayor’s Office, City Agencies and Mayor’s Alliance 2005 2010 MAYOR’S ALLIANCE Who We Are Now – Relationship Chart Mayor’s Office NYC Department of Health Memorandum of Understanding Operational Protocol Animal Care & Control Has contract to provide animal control services to NYC All agree to abide by Terms of Participation, Dispute Resolution, and Funding Allocation Procedures Mayor's Alliance for NYC's Animals, Inc. Initial Members (3-5) NYC Bar Association Animal Law Committee Initial Board Members Individuals affiliated with 6 animal care community organizations: Animal Haven, Art for Animals, ASPCA, BARC, City Critters, Humane Society of New York (not ex officio seats) Alliance Participating Organizations NYC animal shelters & rescue groups 4
  5. 5. 3/26/2013 MAYOR’S ALLIANCE Who Are We Now – Connected to NYC AC&C and Rescue Groups/Shelters    Establish infrastructure, set rules and regulations Despite differences in size, resources, and philosophies, APOs have common goals; reduce euthanasia, increase adoptions and increase spay/neuter Provide to rescue groups and shelters:  Daily communication, i.e., alerts  Major adoption events  Training sessions  Capacity building grants  Transport program, “Wheels of Hope,” between AC&C and rescue groups & shelters  New Hope Department within AC&C  North Shore Adoption Van Program  Maddie’s Fund adoption subsidies  PVF Boarding and Medical Fund to provide care for AC&C animals 5
  6. 6. 3/26/2013  Goal  Powered by Maddie’s Fund with the support of the ASPCA, to establish New York City as a no-kill community by 2015.  Mission  Work with the City of New York toward the day when no New York City dog or cat of reasonable health and temperament is killed merely because they do not have a home. TEN-YEAR STRATEGIC PLAN: Four Core Objectives Increase adoptions • Increase number/type of adoption venues • Offer convenient and innovative access to homeless animals Decrease homelessness • Increase the number of spay/neutered owned cats & dogs and free-roaming cats • Strengthen pet retention in homes via information and education • Improve the likelihood of reuniting lost pets Raise awareness • Educate consumers on issues of homeless animals • Expand awareness of animal shelters & rescue groups Strengthen resources • Strengthen efficiency and effectiveness of shelter and rescue group operations 6
  7. 7. 3/26/2013 ACHIEVEMENTS 2012 AC&C Euthanasia Reduction - Euthanasia at AC&C has been reduced by 74% since 2003, resulting in 23,449 fewer deaths. - 200,000 dogs’ and cats’ lives have been saved at AC&C since 2003. - 17.5% of total euthanasia at AC&C in 2012 were owner requested. 35,000 31,701 Total AC & C Euthanasia 30,000 26,456 25,000 22,967 20,397 20,000 18,190 16,706 15,000 13,620 11,602 10,188 10,000 8,252 5,000 0 2004 2003 Baseline Year 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7 2012 Year 8 AC&C - Animal Care & Control of NYC ACHIEVEMENTS 2011 AC&C Euthanasia Reduction - In 2012, 8,252 dogs and cats were euthanized at AC&C, down from 10,188 in 2011. 2,838 dogs and 5,414 cats were euthanized in 2012. 35,000 31,701 Dogs Cats Total 30,000 26,456 25,000 22,967 20,397 20,000 19,487 18,190 16,706 16,251 15,036 15,000 13,620 13,646 12,632 12,214 11,602 11,725 10,188 10,205 10,000 9,097 8,252 7,847 7,931 6,663 6,751 5,558 5,000 4,981 5,414 4,523 3,755 3,525 2,838 0 2003 Baseline Year 2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7 2012 Year 8 AC&C - Animal Care & Control of NYC 7
  8. 8. 3/26/2013 ACHIEVEMENTS 2012 AC&C Intake Reduction - In 2012, AC&C intake continued to decline, falling below 30,000 for the first time. - Intake is down by 10.5% since 2011. - The largest reduction continues to be cats, down 11.7% since 2011. - Dog intake has consistently declined at a steady pace since 2003. Dogs Cats Total 50,000 46,187 44,826 43,618 43,400 42,500 42,248 41,712 40,000 35,669 32,325 30,000 26,620 26,192 28,372 28,080 27,827 26,788 28,921 28,379 23,371 20,134 19,567 20,000 18,634 17,774 16,830 15,573 14,420 13,876 13,333 12,298 12,191 11,147 10,000 0 2003 Baseline Year 2004 2005 Year 2006 Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Year 2012 Year 1 2 3 4 5 6 7 8 AC&C - Animal Care & Control of NYC ACHIEVEMENTS 2012 Community Intake Reduction In 2012, Community intake (includes AC&C and rescue groups participating in the Maddie’s® Pet Rescue Project) fell below 40,000 for the first time in history. While intake remained relatively consistent in the first five years of the project, AC&C intake has consistently decreased over the past 3 years while MPP’s intake has consistently increased. 70,000 MPPs Public/Street AC&C Total 60,000 52,415 50,000 46,187 51,121 44,826 51,984 50,929 43,618 43,400 51,571 42,500 51,143 50,190 44,293 42,248 41,712 41,293 38,142 40,000 35,669 32,325 28,921 30,000 20,000 10,000 6,228 6,295 7,311 8,584 9,071 8,895 8,478 8,624 8,968 9,221 0 2003 Baseline Year 2004 2005 Year 2006 Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Year 2012 Year 1 2 3 4 5 6 7 8 Community – AC&C & Maddie’s® Pet Partners (MPPs) 8
  9. 9. 3/26/2013 ACHIEVEMENTS BY OBJECTIVE  Objective          #1 - Increase Adoptions Animal Care & Control of NYC Transfer Initiative Grant Strengthen Communication: AC&C of NYC and Alliance Participating Organizations Wheels of Hope Transport Program Pets to the People - Mobile Adoptions 17 Special Adoption Events NBC’s New York Live TV Weekly Adoption Segment Consistent Adoption Locations Foster Care Network PVF Boarding and Medical Fund ACHIEVEMENTS Lives Saved Since 2003 - Between 2003 and 2012, over 230,000 dogs’ and cats’ were saved between AC&C and MPPs. Adoptions peaked in 2009 and began to decrease as intake at AC&C decreased. Community – AC&C & Maddie’s® Pet Partners (MPPs) 9
  10. 10. 3/26/2013 ACHIEVEMENTS 2012 Transfers from AC&C - Transfers from AC&C to all shelters and rescue groups (includes MPPs and other rescues) increased by over 154%, from 5,519 in 2003 to 14,050 in 2012. - Transfers to shelters/rescue represent over 49% of intake at AC&C, compared to 44% in 2011. - Total lives saved as a percentage of total intake in 2012 increased to over 75%, compared to 33% in 2003. - 3 of every 4 lives were saved in 2012, compared to 1 in 3 in 2003. INCREASE ADOPTIONS: AC&C Transfer Initiative Grant 10
  11. 11. 3/26/2013 INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts - Dogs INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts - Cats 11
  12. 12. 3/26/2013 INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas - Dogs INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas - Cats 12
  13. 13. 3/26/2013 INCREASE ADOPTIONS: Wheels of Hope Transport Program Our most effective program for reducing and sustaining low euthanasia rates  Wheels of Hope transports thousands of animals each year out of AC&C and into no-kill shelters, rescue groups, foster/adoptive homes and vet hospitals.  INCREASE ADOPTIONS: Wheels of Hope Transport Program  Wheels of Hope is an essential link in the rescue chain in NYC Public transportation doesn’t allow for dog travel or multiple rescues at same time;  Most people don’t own cars or drive;  Other options are cost-prohibitive   large the Wheels of Hope is the physical conduit to make transfers and subsequent adoptions logistically and financially possible for the no-kill shelters and rescue groups 13
  14. 14. 3/26/2013 INCREASE ADOPTIONS: Wheels of Hope Transport Program  Carefully designed to maximize effectiveness, two Alliance staff transport coordinators work seven days a week to direct the multiple trips made by our vans INCREASE ADOPTIONS: Wheels of Hope Transport Program  Helps AC&C by: Moving animals out of shelter cages more quickly;  Opening up space for additional animals;  Reducing the numbers of animals euthanized for lack of space (formerly a major driver of euthanasia in NYC);  Supplementing AC&C’s vastly reduced budget by providing free transportation alternatives  14
  15. 15. 3/26/2013 INCREASE ADOPTIONS: Wheels of Hope Transport Program  Helps no-kill shelters and rescue groups: Reduces the chance that these pets will become ill (reducing suffering of animals and vet bills)  Provides the only free animal transport for rescue animals in NYC with ability to move dozens of animals at once  Supplements the resources of the Alliance rescue groups and shelters, allowing them to focus on what they do best: finding caring, permanent homes for the animals  INCREASE ADOPTIONS: Wheels of Hope Transport Program It works…  More than 2 million miles travelled, saving the lives of the animals aboard  More than 16,000 animals transported in 2012 alone  More than 55,000 animals transported since the program began in 2005 15
  16. 16. 3/26/2013 INCREASE ADOPTIONS: Pets to the People – Mobile Adoptions INCREASE ADOPTIONS: Special Adoption Events 16
  17. 17. 3/26/2013 INCREASE ADOPTIONS: NBC’s New York Live Segment Weekly adoption segment – “New York Live’s Pet Project”  Each week promotes a different shelter or rescue group and its adoptable dogs  INCREASE ADOPTIONS: Consistent Adoption Locations Leverage Petco and PetSmart locations  Consistent locations and times for adoption centers  17
  18. 18. 3/26/2013 INCREASE ADOPTIONS: Foster Care Network F INCREASE ADOPTIONS: PVF Boarding and Medical Fund 18
  19. 19. 3/26/2013 ACHIEVEMENTS BY OBJECTVE  Objective        #2 - Decrease Homelessness NYC Feral Cat Initiative Spay/Neuter in NYC Free and Low-Cost Microchipping Clinics Lost and Found Dog Licensing Foster Care Network Helping Pets and People in Crisis Program DECREASE HOMELESSNESS: NYC Feral Cat Initiative 19
  20. 20. 3/26/2013            The New York City Feral Cat Initiative (NYCFCI) is a program of the Mayor’s Alliance The NYCFCI supports the efforts of organizations and individuals that work directly with stray and feral cats — collectively known as “community cats” — that perform TrapNeuter-Return (TNR) in NYC The program’s goal is to humanely reduce the population of community cats in NYC Administers various spay/neuter grants for Stray Community Cats Provides loans and rentals of traps, dividers, and cages Transports traps and cats to and from clinics and holding/recovery space via Mayor’s Alliance Wheels of Hope vans Provides advice, community outreach, and public education. Provides a wealth of information and resources on its website: NYCFeralCat.org Offers educational workshops, including taming and bottle-feeding kittens, and neighbor relations Provides giveaways of cat food, straw, and winter shelters to Certified TNR Caretakers Facilitates relationships among the NYC TNR community 20
  21. 21. 3/26/2013 DECREASE HOMELESSNESS: Free & Low-Cost Spay/Neuter DECREASE HOMELESSNESS: Lost and Found 21
  22. 22. 3/26/2013 DECREASE HOMELESSNESS: Free and Low-Cost Microchipping Clinics DECREASE HOMELESSNESS: Dog Licensing 22
  23. 23. 3/26/2013 DECREASE HOMELESSNESS: Helping People and Pets in Crisis Program ACHIEVEMENTS BY OBJECTIVE  Objective  Public Relations/Marketing      #3 - Raise Awareness New York Stock Exchange Closing Bell Mayor’s Alliance Special Events Social Media Newsletters PSA / Advertising       Maddie’s Fund/HSUS/Ad Council Shelter Pet Project Mayor’s Alliance “Vacancy” Adoption Campaign Mayor’s Alliance “We Did It” Spay/Neuter Campaign Mayor’s Alliance Spay/Neuter & Adoption Campaigns AC&C Billboard Advertising & “Best Friend Forever” Campaign AC&C “Victims of Circumstance” Campaign 23
  24. 24. 3/26/2013 RAISE AWARENESS: New York Stock Exchange Closing Bell RAISE AWARENESS: Public Relations/Marketing Special Events 24
  25. 25. 3/26/2013 RAISE AWARENESS: Public Relations/Marketing – Blessing of the Animals RAISE AWARENESS: Public Relations/Marketing – Architects for Animals 25
  26. 26. 3/26/2013 RAISE AWARENESS: Public Relations/Marketing – Adopt-Me Vests RAISE AWARENESS: Public Relations/Marketing – Social Media Facebook Twitter YouTube 26
  27. 27. 3/26/2013 RAISE AWARENESS: Public Relations/Marketing - Newsletters RAISE AWARENESS: PSAs - Maddie’s Fund/HSUS/Ad Council Shelter Pet Project http://theshelterpetproject.org/who-we-are/our-campaign#_ 27
  28. 28. 3/26/2013 RAISE AWARENESS: PSAs – Maddie’s Fund/HSUS/Ad Council Shelter Pet Project RAISE AWARENESS: PSAs – Maddie’s Fund/HSUS/Ad Council Shelter Pet Project - Outdoor 28
  29. 29. 3/26/2013 RAISE AWARENESS: PSAs - Mayor’s Alliance “Vacancy” Campaign RAISE AWARENESS: PSAs – Mayor’s Alliance “We Did It” Spay/Neuter Campaign 29
  30. 30. 3/26/2013 RAISE AWARENESS: PSAs - Mayor’s Alliance Pet Adoption Campaign http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA RAISE AWARENESS: PSAs - Mayor’s Alliance Pet Adoption Campaign http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY 30
  31. 31. 3/26/2013 RAISE AWARENESS: PSAs – Mayor’s Alliance Spay/Neuter Campaign http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg http://www.youtube.com/manyca#p/f/12/mDymNgsMjAI RAISE AWARENESS: PSAs – Mayor’s Alliance Spay/Neuter Campaign http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck 31
  32. 32. 3/26/2013 RAISE AWARENESS: PSAs - AC&C Billboard & “Best Friend Forever” Campaigns RAISE AWARENESS: PSAs - AC&C “Victims of Circumstances” Campaign Created by 32
  33. 33. 3/26/2013 ACHIEVEMENTS BY OBJECTIVE  Objective       #4 - Strengthen Resources Capacity Building Grants Alliance Participating Organizations Strength Training Sessions Strengthen Communication: AC&C to APOs AC&C Transfer Initiative Wheels of Hope Transport Program PVF Boarding and Medical Fund STRENGTHEN RESOURCES: Capacity Building Grant - Storefront Adoption Center 33
  34. 34. 3/26/2013 STRENGTHEN RESOURCES: Capacity Building Grant - Create Isolation Unit STRENGTHEN RESOURCES: APO Strength Training Sessions 34
  35. 35. 3/26/2013 STRENGTHEN RESOURCES: APO Strength Training Sessions MAYOR’S ALLIANCE FOR NYC’S ANIMALS Thank You! 35

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