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Innovations_For_Social_Upliftment_18Feb2012

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A quick insight into the BoP opportunity, challenges and emerging social business enterprises. How innovation plays a role here and what is the trend for the future.

A quick insight into the BoP opportunity, challenges and emerging social business enterprises. How innovation plays a role here and what is the trend for the future.


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  • 1. Sandeep Goyal 18 Feb 2012 sandy2u@gmail.comPresented on 18 Feb 2012 at JKPS International Conference on Creativity & Innovation:“Breaking the barriers to reach the bottom of the pyramid”.
  • 2. Capitalism Or/And Socialism Profit Potential + Profit Social Maximizing Capitalism Businesses (Emerging)- + Social Potential Not-for- Profits - 2
  • 3. BoP Market– Challenge Or/And Opportunity Opportunity4 A’s Affordable Accessible Customer Environment Available Awareness Infrastructure Resources Needs Market Complexity 3
  • 4. Innovation – What does it mean at Base of the Pyramid?[Def] A novel solution to a social problem that is more effective,efficient, sustainable and create value for the society as awhole rather than private individuals.SMART – Simple, Meaningful, Actionable, Reliable andTransformationalConstrained Innovation – Driven by Boundary Conditions 4
  • 5. Constrained Innovation Sandbox 4 A’s Price Minus Value Creation TechnologyScalable Plus Consumer 5
  • 6. Few examples !! 6
  • 7. Rang De - Micro-Credit (India)Affordable Accessible Go-Live - 26 Jan 2006 @ 16:48 Hrs Available Source: Individual Investors Crowd-Funding << Bridge>> Rang << Peer-to-Peer Micro Target: Micro-Entrepreneurs De Lending Platform>> Statistics  Social Investors (3447)  Social Investments Raised (INR 65.1 mn)  Borrowers Impacted (12,077)  Repayment Rate (98.89%) 7
  • 8. Rang De - How it works? You / Me replaces Bank / FI As a Source of CreditCost of Micro-credit for the borrower reduces from 13.5% - 20% (Flat Rate) to 6% - 10% 8
  • 9. Kopernik – Technology Marketplace (USA)Awareness Accessible Year 2009Available Affordable Technology Producers Online Technology << Bridge>> Kopernik Marketplace Technology Users Statistics  Outreach: 67000 people / 11 countries  Technologies disseminated: 12,800  Funded Projects: 42 9
  • 10. Kopernik – How it works ? Step 1: Website shows the available technologies. Step 2: Local groups (NGOs) make a choice as per need & apply online for funding. Step 3: After vetting, the project is posted on the website so that you can choose what you want to fund. Step 4: The technology is shipped directly to the local NGO, avoiding middlemen. Step 5: You get feedback about how your donation has helped people’s lives. 10
  • 11. Thank You !! 11