Government Olympic Communications - how to work with us


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This presentation was given to journalists by head of communication at the Government Olympic Communications team, Godric Smith.

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  • Accredited media services are provided by LOCOG; what we are talking about today is the unaccredited offer – and this offer is available to both LOCOG accredited and non-accredited journalists.
  • Thirdly, and at the same time, we will not be embarrassed to showcase the best of Britain, and get you what you need to help tell this story.The GREAT campaign launched by the PM in Sept 2011 is designed to promote the UK as one of the very best places to visit, study, work, invest and do business;Aims to generate at least £1bn worth of additional trade and investment and attract 4.6m extra visitors to the UK over the next four years, securing an additional £2.3bn in visitor spend and creating up to 60,000 new job opportunities.
  • Government Olympic Communications - how to work with us

    1. The Media and London 2012Godric SmithDirector, Government Olympic Communication
    2. The role of GovernmentEnsure that London 2012 delivers: A safe and successful Games On time and on budget A lasting legacy for the people of the UKCross-Government responsibilities: Department of Culture, Media and Sport Home Office Ministry of Defence Department for Transport Department of Health Department for Communities and Local Government Foreign and Commonwealth Office Department for Energy and Climate Change Etc.
    3. The ChallengeUnprecedented scale and complexity: 26 Olympic and 20 Paralympic sports  15+ Government departments 30+ venues across the country  Multiple partners Ensure that you have access to all the information that you need from Government, as quickly and effectively as possible
    4. Media at Games Time24,000+ accredited media Up to 20,000 unaccredited media • 19,000 rights-holding broadcast; • International broadcast, press, 5,500 accredited press online, news, editorial • Quotas allocated by IOC and • Enhanced Games-specific media NOC/NPCs service from all partners • Part of the Games ‘family’ • London Media Centre working • Access to the Park and other venue and logistical support London and UK venues • Tailored services provided by Picture: The International Broadcast Centre LOCOG on the Olympic Park
    5. A single Government press office Government Olympic Communication (GOC)Our offer:• ‘One-stop-shop’ press office for all Government issues relating to London 2012;• Press officers on-site at key venues;• A single place for media enquires and to request access to Ministers and officials from all Government departments;• Series of briefings on key issues;• 18 week operational period: 18 May to 9 September 2012;• Seven days a week service, with a 24/7 service from 16 July until the end of the Paralympics.
    6. Online Services Dedicated government 2012 media website • Latest government 2012 news, statements, speeches; • Dedicated Twitter feed @2012govpress;www.goc2012. • Briefing on core themes; • Images, broadcast quality footage, op-eds; • Sign up for press releases
    7. Our priorities Nationwide readiness A safe and secure Games A lasting legacy Showcase everything GREATabout the UK
    8. Tel +44 (0)20 7271 1700Web @2012govpress